Business Strategy - Uber The state of autonomous transport

Business Strategy - Uber -
The state of autonomous
transport

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Apply appropriate framework which have impact of macro environment of organisation
and its strategies..........................................................................................................................1
TASK2.............................................................................................................................................4
P2 Examine micro environment and capabilities of organisation by use of appropriate
frameworks..................................................................................................................................4
TASK3.............................................................................................................................................7
P3 Use Porter's Five Forces model for evaluate competitive forces of market segment............7
TASK4.............................................................................................................................................8
P4 Apply various theories, models and concepts and interpret and devise strategic planning
for company................................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
A business strategy can be described as the integration of all decision taken and action
presented by the organisation to achieve their business objectives and to secure a competitive
position in the market. It is known as backbone of the entity that leads for the set goals. It is
applied by the business to secure their position in competitive market and bring out all operations
in order to accomplish set goals at the end of financial year (Akterujjaman, Saha and Hossain,
2019). The main aim of the report to analysis of environment and strategic growth of
management. This report based on the Uber technologies inc. is American company that presents
vehicles for hire, package delivery, freight transportation, food delivery with partnership with
Lime, motorized scooter rental. In the United states company cover about 67% market share for
ride sharing and 24% market share for food delivery. In this report consist of determine of macro
environment in select business entity and internal environment capabilities using for set
framework. Along with using porters five forces model in selected market and apply a range for
theories, concepts and models at the end of project.
TASK 1
P1 Apply appropriate framework which have impact of macro environment of organisation and
its strategies
Macro environment analysis: The macro environment is defined as wide business
atmosphere across all market and industries. In this consider into the size and nature of entire
national economies and societies. To better understand the macro environment conduct different
models in context of Uber such as:
PESTLE analysis: The analysis of Uber brand on its business tactics in which analysis
of different external elements such as, political, economical, technological that affect on business
of the brand. It supports to understand market dynamics and enhance its business continuously
(Alda, 2019).
Political: Uber has always faced unlimited debates at worldwide level. Most of the
government are concerning about the guidelines of economy. Moreover, there were political
discussion about minimal wages laws in taxi industry and enduring by the rules. The government
needed commercial license and requiring Uber to provide that certification.
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 Positive: If government rules and regulations are in favour so it will help to Uber to
enhance their profitability.
 Negative: Such factors impact in negative manner when political situation is not
responding positively. Therefore, profitability of Uber can reduce due to face adverse
political situation in the market.
Economical: The range of economic elements impact on the entity in broad manner and
the most essential factors consist of macro economic atmosphere, inflation rate, interest rate.
Along with cost of labour, income of business and tax policy impact on the business
(Antamoshkina and Zinina, 2019). Positive: Uber business model depend on the sharing economy that applied in the
developed countries. Thus, Uber get income opportunities at the same time as taking
away jobs from local taxi drivers.
 Negative: When the economic situation are unfavourable then it will impact on business
in negative manner on Uber operations and revenue will be deducted.
Social: There are considering those factors that related with the social conditions and
norms. It is essential to manage a socially acceptable and respectable image. It has gained fast
acceptance and popularity in selected market. Positive: When the lifestyle of customers are changing so prefer to go with cab and
assure to spend money on their comfort that will boost Uber's business.
 Negative: If the faced controversies in regard of competition, laws, human resources and
attached with background checks for its drivers. As a result it impact on the revenue
generation in adverse manner.
Technological: It is most crucial factor that essential for business because Uber carry out
Autonomous transport due to apply advanced economy. It impact on the Uber operational
activities and way of get opportunities (Chen, 2019). Positive: When Uber apply advanced technology quickly so it will help to grab more
opportunities in the market positively.
 Negative: Due to use old technology so it will impact on the company in negative manner
and reduce their profitability.
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