Impact of Macro Environment on Business Strategy

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Added on 2022/12/26

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This document analyzes the impact of macro environment on business strategies, using the case of Uber. It discusses the various strategic planning techniques, such as business analysis and benchmarking, and evaluates the macro factors through stakeholder analysis and PESTLE analysis. It also explores the capabilities and internal environment of Uber using frameworks like resource-based view strategy, McKinsey's 7S model, and VRIO framework.

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Impact of Macro Environment on Business Strategy

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