Analyzing Macro Environment and Internal Capabilities of UBER Technologies

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY ...................................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Apply appropriate framework to analyse macro environment .............................................1
M1) Critically analysis the macro-environment to determine and inform the strategic
management decision :................................................................................................................4
TASK 2............................................................................................................................................5
P2) Analysis the internal environment and capabilities of the UBER :......................................5
M2) Critically evaluate the internal environment to access the strength and weaknesses :........8
TASK 3 ...........................................................................................................................................8
P3) Apply porter five forces model on UBER Technologies:....................................................8
M3) Device appropriate strategy to improve competitive advantages .......................................9
Task 4.............................................................................................................................................10
P4 Apply range of theories, concepts and models interpret and devise strategies planning for
given organisation.....................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategy deals in strategic management which involves with the process of
formulation and implementation of the long term goals and objective which are taken by the
business manager on behalf of their business owners. Having the aspect to meet with the needs
of the customers and other external environment, a cost strategy, a differentiated product and a
service strategies. Business strategy helps in attaining the competitive advantages over there
competitors through serving the best quality and standard products or services to their customers
and the strategy to attract the potential customers (Cubas‐Díaz and Martinez Sedano, 2018). It
involves with the strategy which are develop in the internal phases of the organisation by proper
adaptation of the practises and procedure in throughout the long term goal journey of the
organisation these aspects will be fulfilled by analysing and determining the internal as well as
external environment through proper implementation of the model like SWOT and PESTLE
analysis, these models assist any business to formulate the plan according to the situation
analysis of the market. The below report is based on UBER Technologies which is an American
technology industry having headquarter in San Francisco, California, United states commonly
known as Uber , the services in which this industry works involves food delivery, package
delivery, services relates with couriers and freight transportation. The report consists the topic is
impact and influence of macro environment on organisation and its business strategy, related
theories and concepts to assist the understanding of strategic directions.
MAINBODY
TASK 1
P1 Apply appropriate framework to analyse macro environment
UBER Technologies Inc, which is an American technology industry, there headquarter is
in San Francisco, California , United states. This industry deals in the services like food delivery,
package delivery, couriers related services, freight transportation, this company basically
involves with the subsidiaries Like Uber eats and Corner shops, this industry generates the
growth from there transportation services like motorized scooter rentals, the products of this
industry completely based on the mobile app and websites to meet their customers through
online platform, right now they are operating in 900 metro areas world wide (Hadid, 2019).
Number of employees currently working in this industry is about 27000 employees
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approximately. Here are some of the strategies on the basis of mission , vision, goals an
objectives of the industry is that:
Vision
This industry relates with value of providing smarter transportation with fewer car and
having with greater access to it . Transportation that relates with safer, cheaper and more reliable
having importance to serve their customers by attaining this value of higher incomes for their
drivers and more job opportunities for them in the context of future aspects through maintaining
the value of industry.
Mission
This industry is having the mission it to generates the opportunities by setting up the
world in motion, the aim of this Uber industry is developing the strategies which relates with
emphasis on the new market is that ride sharing and take over on mobility market itself
(Madhushree, Kumar and Aithal, 2018). Uber business strategies focuses on liquidity network
effects, which involves with the growing up of the margin to focus on expanding the network.
Objectives
Uber technologies having the objectives is to offer the best services to their customers in
relation with the readily available transportation services in respect the rides and delivery
channels, the approach of this industry is to gradually and steadily increase the market globally
and introduce their services to the new cities and across the countries to develop the brand image
of this industry by allowing the riders and drivers to connect with Uber.
Strategy
This industry having the working structure of providing the value to their customers
deciding the strategies regarding the cost of the product or services by taking care of the
customers approaches towards the particular services through maintaining the practises of the
industry in relation to the services .
Macro environment
It refers to the condition which relates with environment of whole economy rather than
talking about the states and specific region, this aspects involve with gross domestic products,
inflation rate, fiscal policies, technological advancement and related with the monetary aspects
(Matzembacher and Meira, 2019). Basically the organisation on the basis of analysing the
external environment through PESTLE model which will determine which course of action is
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