Impact of Macro Environment on Business Strategy

Business Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analysis the impact of macro environment on organisation and its strategies......................3
TASK 2............................................................................................................................................7
P2 Evaluate the capabilities and internal environment of a company by using appropriate
frameworks..................................................................................................................................7
TASK 3............................................................................................................................................9
P3 Implement porter's five forces to evaluate competitive forces of a market sector for a firm.
.....................................................................................................................................................9
TASK 4..........................................................................................................................................10
P4 Apply different models, theories and concepts to interpret strategic planning for a
company....................................................................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business strategy refers to the process of framing the action plan in order to operate the
various functions of management in a systematic manner. It analyse how the business will
complete the specific task in the particular market with the specific products and services so that
they can establish a good brand image in the market(Zucchella and Previtali, 2019). It is
important to make the business strategy so that manger can taught their subordinates with their
roles and responsibilities so that they can perform therm in an approached manner with the
consideration of cacheing the organisational goal. Uber is the chosen organisation for this report,
It is the American technology company that is based in San Francisco and currently operating
across 900 metropolitan area in the world. It is dealing in food delivery, package delivery, offers
vehicle for hire and freight transportation. The company is founded by Garrett Camp in March
2009 and the headquarter of their company is in San Francisco, California. This report will cover
the impact and influence of macro and micro environment on the company and also analyse the
Poter's five force model in order to evaluate the competitive forces of a given market sector.
Moreover, It will determine the range of theories for the strategic planing in an organisation.
TASK 1
P1 Analysis the impact of macro environment on organisation and its strategies.
Business strategy is the set of several techniques and principles so that they can
implement them in their business in order to make the best use of them with the consideration of
achieving the good brand image in the marketplace(Westerman, 2018). In context of Uber, they
have planning the various business strategy so that they can run their business in an appropriate
manner with the consideration of attaining the desired goal.
Vision: The vision statement of the company is,'' To be the most trustworthy brand of cab
services that offers the safe ride.”
Mission: The mission statement of the company is, '' to grab the opportunities with the
help of moving all over world.”
Objectives: To build the strong relationship with the customers by offering quality
services and to become the market leader by which they can earn maximum profits so that they
can get the competitive advantage in the market.
Different strategic planning techniques

 Business analysis: It is the practices which help in acknowledge the strength and
weaknesses of the company and Uber can make the right decision by knowing the
loopholes in their business operations.
 Benchmarking: It is the practice of comparing the competitors in order to establish a
good brand image in the marketplace. Uber can compare their growth with the market
leader in order to establish a good brand image in the market.
Various analytical framework to acknowledge macro environment
Stakeholder analysis
An individual or the team involved in the organisational project that is called its
stakeholders. A stakeholder analysis is the process of identifying the people according to their
participation, interest and influencing in the specific project and evaluate how best they can be
involved in the communication related to the projects. In context of Uber, they are group the
candidate according to their interest and the influence in the project. Stakeholder can be
categorized into four categories that is describe below:
 High power, high interest: These are the most important stakeholders and you need to
keep them happy throughout the project. Uber ensure that they are satisfying their
stakeholders so that they can contribute in the achievement of the business goal.
 High power, low interest: They are the individuals which influence the operations of the
company but they are not having any interest in the business's project of the Uber.
 Low power, high interest: These are the type of stakeholders which needs to be
informed by the company so that they can not create problem in the operations of Uber.
 Low power, low interest: These are the type of stakeholders to whom, power is not
associated with them and they are not interest in the project of the company (Van Thuy,
2021). In context of Uber, they have to monitor such stakeholders so that they can not
create any dispute with in the organisation.
PESTLE Analysis
It is the framework of analysing the macro factors that is impacting the operations of the
business enterprises so that they can cope with the market situation in order to run their
operations. In context of Uber, PESTLE analysis is explained as follows:
 Political factors: These are the factors which includes the government policy,
corruption, foreign trade policy, tax policy, labour law and environmental law. Uber is