Business Strategy

Business Strategy

Table of content
 Introduction
 Analyses internal environment of the company
 Capability analysis
 Conclusion
 References

Introduction
Business strategies refers to those plan of action that are formulated and framed by the
management of the company so that organization can run and operate its business in
effective manner in competitive marketplace. It can be those strategies or activities that are
performed by the administration of a business enterprise to accomplish its vision, mission
and objectives in set time duration.

Analysis of internal environment of the
company
NEXT PLC is the second multinational clothing retailer in UK, deals with product like
apparels, accessories, footwear of women, men and kids and home products also. It
engaged in retailers, online shopping facilities. NEXT PLC store is widely located in UK
and middle east countries. To evaluate micro and macro business environment, SWOT
analysis of NEXT PLC to be done, to identify the strength, weakness, opportunities and
threat.