This presentation provides an overview of business strategies and their significance in achieving organizational goals. It discusses the analysis of the internal environment and capabilities of a company, using the example of NEXT PLC. The presentation also includes references for further reading on the topic.
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Table of content Introduction Analyses internal environment of the company Capability analysis Conclusion References
Introduction Business strategies refers to those plan of action that are formulated and framed by the management of the company so that organization can run and operate its business in effective manner in competitive marketplace. It can be those strategies or activities that are performed by the administration of a business enterprise to accomplish its vision, mission and objectives in set time duration.
Analysis of internal environment of the company NEXT PLC is the second multinational clothing retailer in UK, deals with product like apparels, accessories, footwear of women, men and kids and home products also. It engagedin retailers, online shopping facilities. NEXT PLC store is widely located in UK and middle east countries. To evaluate micro and macro business environment, SWOT analysis of NEXT PLC to be done, to identify the strength, weakness, opportunities and threat.
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Strength NEXT PLC comes with product innovation with excellence market performance and best customer service as mostly active website in social media. Weakness NEXT PLC is not investing in market research as their competitor to known costumer need, they are using their old featured market concept and making product likewise. Continue...
Continue... Opportunities Company prefer celebrity endorsement to target major consumer segments with popular celebrities. Threats Increasing competitive in clothing retailing with other brand giving huge discounts and offers led to product differentiate and change in price strategies.
Capabilities analysis of the company VRIO framework-It is a strategic analysis tool that is used by companies to uncover and provide protection to the resources and capabilities which offer them a long term competitive benefits. The description of this analysis in term of Next plc is as follows:
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Continue... ResourcesValuableRareInimitableOrganisable Brand ImageBrand Image--- Financial Capability Financial Capability Financial Capability -- Technological Resources Technological Resources Technological Resources Technological Resources - Human Resources Human Resources Human Resources Human Resources Human Resources
Continue... As per above explain information it can be analyse that Brand image of Next plc is valuable for the company because it is help in creating awareness about the company and its products. It is essential for the company because it help in business expansion, increase profit and enhance productivity. Financial capability is valuable for the company because without finance no business can be operate. This resource is rare because each firm has not much capability invest more fund to operate and expand business.
Conclusion Form the above define content, it can be analyse that business strategies are beneficial to operate the business of the company in effective and efficient manner so that they can accomplish their aims and objectives in set time frame. SWOT analysis is effective to assess impact of internal environment and VRIO analysis is used for determine capability of the firm.
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References Thompson, A., Strickland, A.J. and Gamble, J., 2015.Crafting and executing strategy: Concepts and readings. McGraw-Hill Education. Woerner, S.L. and Wixom, B.H., 2015. Big data: extending the business strategy toolbox. Journal of Information Technology. 30(1). pp.60-62. Yuliansyah, Y., Gurd, B. and Mohamed, N., 2017. The significant of business strategy in improving organizational performance. Humanomics.