Business Strategy for Uber

Unit 32: Business Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1: Impact of macro environment on organization......................................................................3
P2: Internal organizational environment and capabilities of the organization............................5
P3 : Porter's five forces model and Ans-off for Uber .................................................................8
P4 : Range of theories and strategic planning for Uber ..............................................................9
Conclusion ..................................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
Business strategy is the way in which organizations tend to develop their working strategies for
the future working requirements through which it tend to make sure that it is able to achieve high
level of work productivity. Also through this it can make sure that it is able to improvise its weak
areas which is making negative impact its working strategies. Uber is the chosen organization for
the analysis in this report, company tend to provide riding options to its customers all across the
globe. Evaluation of organizational appropriate framework is done in this report, with that
analysis of impact of macro environment on organizational working is also done in the report.
Evaluation of company's internal environment in terms of goal achievement capabilities is done
in the report, implementation of porter's five forces for evaluating the external organizational
environment has been evaluated within the report. Also implementation of range of different
models and theories for the purpose of strategic planing is done in the report.
MAIN BODY
P1: Impact of macro environment on organization
Mission- The mission statement of Uber is “Transportation as reliable as running water, for
everyone and everywhere”.
Vision- Vision statement of Uber is “We ignite the opportunity by setting the world in motion”
Strategy- Strategy is the company's long term plan of action through which it tend to make sure
that it is able to integrate all the organizational factors which are able to affect company's
working productivity (Weinrich, 2017). Through this it tend to make sure that it is able to
achieve high level of work productivity and achieve organizational targets.
Roles of strategy- Through developing effective organizational working strategies it tend to
make sure that it is able to achieve organizational targets and for which it has to integrate several
creative measure. However Uber also has to ensure that organizational expenditures are being
reduced and it is able to achieve strong economic growth due to which it has to develop
organizational strategies accordingly.
Stakeholder matrix- Stakeholder is an individual or an group which is able to affect or is being
affected with the organizational activities because of which company has to ensure that it is able
to satisfy all the responsible stakeholders through which it can achieve an efficient working.
Following is the stakeholder analysis through stakeholder matrix.

Keep satisfied- The organizational stakeholders which are having high power to affect Uber's
working process but are having low interest level in operational working are considered in this
segment. Company's investors can be considered in this segment because of their high power but
low interest in company's overall working (Alzahrani, 2019).
Monitor- This type of stakeholders are having low level of interest in the organizational working
and goal achieving process and similarly are having power to affect the work productivity
because of which are considered in this section. Company's employee work force is to be
considered in this section due to their low interest and power.
Keep informed- The stakeholders which are having comparatively low power to affect
company's working process, but are having high level of interest in organizational activities are
integrated in this section. Due to this Uber must tend to keep them informed so that their level of
engagement can be increased.
Manage closely- Company's higher employee work force is to be considered in this section
because they are having high organizational powers to affect its overall working and also at the
same time are having level of interest in organizational activities (Chelliah and Swamy, 2018).
This happens because they have to ensure that company is able to achieve its targets.
PESTLE analysis
Political- The changing international political conditions of UK tend to make a significant impact
upon organizational working conditions because Uber is an multi-national organization which
tend to provide its services all across the globe. Therefore changes in government policies will
force company to change its working policies due to which working capabilities will be affected.
Economical- Company has to make sure that it is able to achieve high profit margin and also is
able to attract customers towards for ensuring its sustanibility. Due to this economical
conditional of the geographic area will affect the organizational working of the company and it
has to set price accordingly.
Social- Uber has to ensure that it is able to attract new and trendy crowd towards itself through
which it can achieve high customer engagement and increase organizational sales. Due to this
Uber has to evaluate the changing market trends and changing customer requirements through
which customer loyalty can be increased.
Technological- Company has integrate technological advancements at its work areas through
which organizational because of which high productivity can be achieve in low expenditure due