Business Strategy for Uber Eats: Macro and Internal Environment Analysis

Business strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1 Marco environment that affect strategy of business...............................................................3
P2 Internal environment along with organisational capabilities..................................................6
P3 Porter’s Five Force model in order to examine competitive forces.......................................8
P4 Strategic planning of organisation........................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The strategy of business is most significant for entity expansion, profitability and
sustainability. It will provide most appropriate approach of strategic that will outline overall
direction in order to fulfil long as well as short term objective (Abbasi and et,al., 2017). In other
words, it refers as entire structural plan that counter business activities with reference of action to
ensure competitive edge in its market segment. The ultimate strategy of business is designed in
terms of focus, cost and differentiated strategy. This will manage highly competitive
environment to develop opportunity and remove weakness. The chosen company in report is
Uber Eats that is well recognise entity deals in food industry. The report highlight some topics
such as Marco environment that affect strategy of business, Internal environment along with
organisational capabilities, Porter’s Five Force model in order to examine competitive forces,
Strategic planning of organisation.
MAIN BODY
P1 Marco environment that affect strategy of business
Environment of Macro is consist of forces mainly external which relates outside the
organisation. This is hard to control by organisation as it consider as external drivers. This is
most essential to examine overall factor that affect performance or profitability of organisation.
The environment of Macro consist 5 component such as legal, economic, political, social and
environmental. The Uber Eats has to face most of the factor that affect its performance along
with business strategy. Uber Eats adopted PESTLE model in order to examine its external forces.
Political- Uber Eats have to tackle several hindrance with reference to political factor
while operating its business expansion (Brozovic, 2020). Uber Eats mainly not execute or
perform any clear instruction regulated by government. They violate various policy or
regulations set by government. This is essential but they fail to carry out. The situation of politics
circumstances is changing very soon as it will affect overall strategy of food sector as
government in which county company operate try to advance the level of food industry. After

getting some stability in political situation still organisation face slowly growth and develop lots
of tension in minds of investor. This will affect net value of company along with its activity.
Union workers also perusing some kind of protest with flow of instability political circumstance.
Economic- Factor of economic consist of interest rate, inflation, deflation, foreign
exchange, saving rate and much more. In this condition, country influence company strategy, as
rate of inflation gets in market place will improve company profits due to lots of investor create
interest in their mind that develop more value in Uber Eats. In market flow of inflation and
money is being circulated as a result most of the people will place order in food industry. But
with fluctuation food industry demand is keep on changing due to shortage of money. This will
influence purchasing habit of consumer while ordering food items (Carney, 2019). This type of
industry always have lots of consumer demand but with affect of foreign exchange , this will
fluctuate currency level and demand of industry as per shortage of money circulation. The
financial position at global level will influence at refine level. This will influence level of profit
in organisation.
Social- As the economic situation gets fluctuate, several problem arise towards
inequality, income in society. Uber Eats has to manage various price management technique
related with income inequality. It will influence organisational profitability that will fluctuate
range of high to low through power while tackle strength or net worth. As per social
circumstances trends in demographic will influence and change through migration of consumer,
Interest of people, population aging (Delgado‐Márquez, 2017). It will leads to cover overall
changing in terms of taste, preference in context of sale in Uber Eats. Consumer habit of
shopping is getting change as they prefer online pattern. It will provide maximum advantage to
organisation in strengthening its value. As a result online category in food item getting purchase
through online. Most of the consumer prefer to buy from social media and mobile network which
ultimate benefit profit of organisation.
Technological- In modern business technology has their own growing competence in
terms of competition. It will aid organisation in developing own strength as well as emergent
opportunity. The advancement in technology enhance process of food items so that it will build
more loyal base of consumer by proper communication. This will enhance overall performance
with upgrading business strategy. The concept of innovation is more creative, at it cover more
benefit within high competition in market of food segment. With growing technology of social