Examining the Impacts of Macro Environments on UBER

BUSINESS STRATEGY

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAINBODY....................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Examine the impacts and influence of macro environments on organisation with the help
of appropriate framework.......................................................................................................3
TASK 2............................................................................................................................................6
P2 Discuss internal environment and capabilities of company by using appropriate
framework...............................................................................................................................6
TASK 3............................................................................................................................................9
P3 Porter's Five Force Model ................................................................................................9
TASK 4..........................................................................................................................................12
P4 Interpret and devise strategic planning through different theories..................................12
CONCLUSION .............................................................................................................................13
REFERENCE.................................................................................................................................15
INTRODUCTION
Business strategic refers to a path that is used by the management team of company in
order to carry out all function and operation of company in effectual way. It is a step wise

process that aids company in attaining the predetermined goal. For this there are various decision
is taken by the company and then followed by the management team (Stašák and Schmidt,
2019). The following report is based in the case study of UBER, foe exploring all the terms
related to business strategy. It is a multinational transportation service firm, founded in 2009.
they offers several kinds of services like cab facilities, rental services, food deliver services etc.
In this present report discussion about internal and external capabilities is involved along with
strategical plan that helps company to accomplish organisational goal within stipulated time.
MAINBODY
TASK 1
P1 Examine the impacts and influence of macro environments on organisation with the help of
appropriate framework.
Strategy: The term strategy refers to planning and that is used by enterprises as it guides
or directs the right path. It involves goal and objective that identify the necessary action which
are required to accomplish that goal (Timms, 2017). This is useful for management team in
appropriate allocation of resources for the successful execution of plan.
Mission: The main mission of UBER is to provide transportation services across whole
world for everyone.
Vision: To generate safer, reliable with cheaper rate transportation is the significant
vision of UBER company. Along with it, they wants to create maximum job opportunities and
income for their employees or drivers.
Objective:- Primal objective of UBER is to increase the profitability of company by
generating more revenue as well as to attain competitive edge at marketplace.
Pestle analysis-
It is a strategic framework that is used by business unit to determine the external factors
that posses potentiality to influence the function & operation of company. This can bring benefits
to company also. Some of the factors are mentioned below:
Political factor: Factors that can affects the business operation and activities of UBER in
political are taxes, trade policies, bureaucracy, trade restrictions, traffic regulations an d many
mores. These factors can creates problem for given firm if they are not taken into consideration.
All these factors varies from nation to nation (Baumgartner and Mangematin, 2019). And its is a

well known company which operates its business at global level so they need to have clear
understanding about all concepts so that they will carry out their operation without any
hindrance. UBER company is facing some political issues in South Africa as their government
initiating seizing the UBER cars because drivers did not hold a taxi permit.
Economical- It includes inflations rate, exchange rate, unemployment rate, foreign
exchange rate and many more. With the help of flexible pricing model and by taking into
consideration, UBER can take advantage of all these economic factors. Large number of
employment opportunity for drivers was created and by this they will able to shares some
contribution in economy. Traditional taxi services had to cut down down their rates in order to
remain competition at marketplace.
Social- Behaviour, demographic factors, lifestyle, ethics of consumers at marketplace are
included in this social factors. In which the services offered by UBER, pick and drop with with
just a click button provides benefits to them in term of taking advantage of social factor for
generating revenue. The price of has been less compare to other taxis and this has lured many.
Due to usability clients pick UBER most of the times as well as due to availability peoples are
inclined towards UBER gently.
Technological- Advancement in technologies, can influence the function of UBER
company. In which for carry out business operation in effective manner company need to adopt
innovation into their services or products for ensuring that they are successfully changing their
operation process according to macro environment. By maintaining mobile application and
updating all changes on regular basis could permit them to take take of this factor along with
competitive edge. In order to foster this, UBER company needs to provide services by electric
cars so that those consumer will attract more who are concern with the nature along with cost. As
electric cars have low investments compare to petroleum car.
Environmental- It refers to those factors which are related with the natural surrounding
like climate, natural disasters, temperature etc. For this UBER can use electric cars or gaseous
car for for riding. And in order to ensure that they are committed towards sustainability they
need to allowing pool facilities in cab. In relevance to this company need to considered the
suitability of environment and for this UBER drivers collects garbage too from the way by which
they cross. And that is very appreciating.