Unit 32 Business Strategy - Assignment

UNIT 32

Table of Contents
INTRODUCTION...........................................................................................................................1
P1. Framework for macro-environment analysis........................................................................1
P2. Framework for internal analysis...........................................................................................4
P4. Selection of a strategic option along with rationale..............................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategy is being understood as a set of decisions and actions that assist business
organisations to effectively accomplish business objectives. In simple terms it is a master plan
that offers formative guidance to company management to secure more competitive position in
marketplace (Brewster, 2017). In addition with this, business strategy aid organisation to satisfy
needs of customers in best effective manner and further meet challenges and threats and gain
command over adverse situation in order to attract customers and achieve organisational goals in
well defined manner. Present report includes discussions on Tesla which is a founded in the year
2003 and operates their functioning in automotive and energy storage industry. In this report
formative discussions has been conducted internal as well as external analysis along with
strategic management plan. Further report includes different types of models and frameworks
with the help of which organisation can effectively able to accomplish their operations while
gaining more competitive edge in marketplace.
P1. Framework for macro-environment analysis
It is important for an business organisation to determine impact of external environment
factors on functioning of businesses. By identifying this company can able to analyse threats and
challenges that may create negative impact on productivity and profitability of organisation. This
will aid them to formulate strategies and overcome challenges to ensure long term sustainable
growth. PESTLE analysis is being undertaken by Tesla Motors as to identify factors within
macro environment that affect their work efficiency. With the help of this company can able to
overcome subsequent challenges and threats that create hurdles and obstacle in growth path of
organisational success.
PESTLE
Pestle analysis is being undertaken by an organisation in order to track down the
environment within which they operate their functions and are looking forward to launch their
new product and services. It is an acronym which is mainly stand for Political, Economical,
Social, Technological, Environmental and Legal Factors. Tesla Motors takes advantage of
PESTLE analysis as they are engage in the functioning of offering their services as leading
automotive brand. Thus, it becomes essential for company to determine threats and opportunities
that affect their work efficiency and further impact on their growth prospects.
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