Unit 3.24 Marketing Principles and Techniques

Unit 3.24 Marketing Principles and Techniques
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Contents
Introduction......................................................................................................................................3
Task 1 –What is marketing?............................................................................................................4
Task 2 –Market research..................................................................................................................6
Task 3 – E-marketing.......................................................................................................................8
Task 4 – Applying the learning.....................................................................................................10
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

Introduction
Marketing can be considered the premier concepts of any kind of business which keep
focuses on introducing fast the products to the customers. Marketing functions are also
described in the marketing mix in which the marketing analysis, as well as the marketing
research, is revealed in this paper. To succeed in the marketing area of the organization, there
is no alternative to the marketing segmentation based on the customer’s choices and
preferences. The marketing department is nowadays seen to use the technological issues in
the operations which accelerate the marketing functions in a company.

Task 1 –What is marketing?
Marketing: Marketing is nothing but the combined actions taken to promote the products
into the customers who are perceived the potential customers for that product and the actions
are also conducted through advertising or sometimes offering cost-free products.
Describing the diverse activities carried out in marketing departments in other
businesses. Providing examples to help the colleagues understand the full range of
activities they could undertake to promote the business
The diverse activities of a marketing department are as follows:
Brand defining: The marketing department for any company basically tries to provide
emphasis more on introducing the brand name to the customer as fast as they can so that the
sales are increased and the value of the company might be increased as well. For example, the
company can make advertisement in different concepts via TV or social media.
Campaign management: In this purpose, the company can arrange a wide range of
campaign program in different places of the locality even internationally to get their products
familiar into the target market. For example, a weekly program for promoting the products
Sandalina soap by providing free to the users to test the quality (Baines, 2015).
Communicating externally and internally: The department remains busy with the external
and internal bodies of the markets to get their products introduced to them and communicate
in various ways, which are beneficial and cost-effective for the company. For example, the
company can make various letters, emails or messages to the various potential users
internally and externally as the electronic media is too much fast.
Explaining market segmentation as a tool to identify customers. Giving examples of the
different market segments the business attracts
Market segmentation: Market segmentation is the process of dividing the customer's groups
based on different characteristics and behaviours of the customers especially based on their
preferences to use the products. For example, in our case, the business basically wishes to sell
the 4 categories of soaps for the child, the middle age, the young and the old persons based on
the level of skin for taking skin care.