Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK A...........................................................................................................................................3
Marketing Channels.....................................................................................................................3
Evaluation of Communication Strategy, Channel choice, and creative content..........................5
TASK B...........................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing can be defined as a function of the organisation through which they
communicate with their target market. This also ensures that a fair and attractive image of the
organisation is presented in front of the target market which encourages them to buy services of
the organisation. Concerned with marketing channels of marketing plays important role in
success of the marketing and this is because reach and accessibility of channel ensures reach and
accessibility of the target market and organisation with each other. This report will discuss about
channels of communication and effectiveness of the communication strategy, choice of channel
and creative content.
TASK A
Marketing Channels
Marketing channels can be defined as entire ecosystem which is required for getting
products from the point of production to the point of consumption. Channel management is
defined as the process where company design and develop several marketing and sales strategies
to reach their target market and customers base (Key, 2017). Marketing communication in
context of Island Beach Resort is a process through which they process their product in form of
hospitality services to their target market. In doing so they employ marketing communication
that is required for communicating and informing customers and potential customers about
availability of the products and value that product will provide to its customers. There are several
types of marketing channels that are being used by organisation and these are in form of
traditional physical channels of the communication and modern and online channel of
communication. Presently online and modern channels are being significantly used by all the
organisation because of their capability to facilitate accessibility to the customers and to the
organisation as well. This means that through online channel of marketing customers and
organisations can easily access each other. Island Beach Resort also employ an online marketing
channels and there are significant benefits of employing this for a hospitality organisation
because products of the company is not physically available that anyone can experience the
product and their value. Along with this customers that purchase services of the hospitality