Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAINBODY...................................................................................................................................3
TASK A...........................................................................................................................................3
Evaluation of different types of marketing channels and the way they have served in
achieving of objectives................................................................................................................3
Analysing communication strategy, channels voice and creative content that used by Island. . .5
TASK B...........................................................................................................................................7
CONCLUSION and RECCOMENDATION..................................................................................7
REFER3ENCES..............................................................................................................................9

INTRODUCTION
Hospitality marketing is the process whereas different types of marketing strategies and
techniques are used in hospitality industry i.e. hotels, resorts, tourist agencies etc. in order to
influence the overall customer attraction and retention. To understand role of hospitality
marketing communication has an example of Island Resort. It is a luxury resort that provides
different type of services i.e. tennis, dining, entertainment, recreation activities as well as
shopping so that their requirement or needs can be completed. This report will discuss the
different channels that small medium-sized resort faces in the implementation of marketing
channels and communication process. It will also analyse different marketing channels that are
currently used by Island Resort while communication plan is also being used to make an
effective communication strategy, choice, creative content etc. will be discussed accordingly in
this report.
MAINBODY
TASK A
Evaluation of different types of marketing channels and the way they have served in achieving
of objectives
Marketing is a set of activities that undertakes by organization to influence it’s products
and services in the business market and generates high revenue within company. It is one of the
major functions that is conducted by each company within it’s industry to build strong awareness
within users or customers about it’s goods and services in which organization deals. There is
various changes in technologies that have lead vast change in marketing practices such as digital
platform brings new definition of marketing function and becomes one of the most effective
source for today’s generation in modern world (Anabila, 2020). Advancement in new
technologies provides lots of opportunities to small scale business in the hospitality industry as
well as tourism industry. For example Island beach resort uses online marketing channels for
attracting and retaining wide group of customers, so that it can achieve it’s objectives over the