Integrated Hospitality Marketing Communications

INTEGRATED
HOSPITALITY MARKETING
COMMUNICATIONS

 INTRODUCTION 3
 P 1 Different types of marketing channels and how they serve the
objectives of communication with a range of hospitality organizations. 3
 P 2 Communication objectives for hospitality organization 4
 P 3 justifications for the selection and integration of communications
channels 6
 P 4 An integrated marketing communications plan that effectively meets
communication objectives 7
 P5 Evaluation of integrated Marketing communication plan in relation to
the communication strategy, channel choice and creative content 9
 CONCLUSION 10
 REFERENCES 13

Contents

Integrated Marketing is an approach to creating a unified and seamless
experience for consumers to interact with the brand or enterprise; it
attempts to meld all aspects of marketing communication such as
advertising, sales promotion, public relations, direct marketing, and social
media, through their respective mix of tactics, methods, channels, media,
and activities, so that all work together as a unified force.
INTRODUCTION

 Direct selling-
It is the marketing and selling of products to the consumers of the
company so that they can stay away from a fixed location of retail. Marriott needs
to keep in mind that measures applied before are changed now such as peddling as
it was one of the oldest forms if it.
 Selling through intermediaries-
This channel of marketing involves intermediaries such as wholesalers
through which raw materials are bought in bulk and provided to the guest is known
as indirect channel. Large channel of intermediaries is not used as it is not
necessary in the sector of hospitality.
P 1 Different types of marketing channels and how they
serve the objectives of communication with a range of
hospitality organizations.