Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing
Communications
PART : B

Introduction
•Introduction
•Design communication objectives for a given hospitality organizational
situation
•Provide justifications for the selection and integration of communications
channels chosen
•An integrated marketing communications plan that effectively meets
communication objectives for a given hospitality organizational situation
•Conclusion
•Reference

Introduction
Marketing communication is referred to different types of techniques that are adopted by
business organisation for the purpose of promotion of their brand. Integrated Marketing
Communication is a concept that is emerging and has a linked different objective of
communication (Finne and Grönroos, 2017). Present report is based on a case study of “the
case of a small luxury resort and online marketing and distribution channel dilemma” Every
organisation has to develop a communication plan that is based on different organisations
objective that they are willing to achieve in the long term.

Design communication objectives for a given
hospitality organizational situation
According to the present communication channels that have been adopted by Raithwaite
resorts there is requirement of some communication objective as discussed below:
1) There is requirement of effective communication strategy for the purpose of achievement
of certain laid down specific objectives. Such as there is requirement of announcement of
the overall development of distribution channel for the luxury Resort