Table of Contents Introduction Proposed communication objectives Selection and integration of chosen communication channels Integrated Marketing Communications Plan Conclusion References
Introduction Marketing can be comprehensively referred to as the integration of activities that are aimed at promoting the products as well as services of the corporation amidst the audience. This provides assistance to the organisation in capturing the attention of individuals prevailing in market place. The presentation is based on the case study of Island Beach Resort which is a small and private owned small beach engaged in provision ofresortservices,accommodationandtourismfacilitiestoits customer base.
Proposed communication objectives Toamplifyawarenessofthebrand among the public at large by leveraging multiple communication channels. To encourage clientele to visit resort with effective marketing strategies. Toleveragemultiplesocialmedia platformstotakefeedbacksand opinions from the customers.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Selection and integration of chosen communication channels SMM:This is one of the most effectual communicationchannelusedby companies for reaching out to a large baseofaudienceandcreating awareness about Island Beach Resort. SEO:This is yet another strong and strategic channel which supports Island Beach Resort in inflating the traffic over its website.
Integrated Marketing Communications Plan Vision:“Tofosterhealthy communication and be able to reachpotentialcustomers withinleisureandadventure industry.” Mission:“Tousestrong marketingcommunication strategies and become leader in the hospitality industry.”
Conclusion It has been comprehended that the businesses are required to adopt effective marketing communication strategies which helpthemoutinobtainingtheirbusinessobjectivesin quicker manner. Some of the main benefits that are gained by businesses by making use marketing communication methods are enhancement of larger market share, development of strong image of company and creation of strong customer base.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
References Bowie, D. and et al., 2016.Hospitality marketing. Taylor & Francis. Turner,P.,2017.Implementingintegratedmarketing communications(IMC)throughmajorevent ambassadors.European Journal of Marketing. Wang, C. R. and Sirakaya-Turk, E., 2017. Integrated marketing communicationsinthehospitalityandtourismindustry. InRoutledge Handbook of Hospitality Marketing(pp. 449- 464). Routledge. Gomez, M., Lopez, C. and Molina, A., 2019. An integrated modelofsocialmediabrandengagement.Computersin Human Behavior. 96. pp.196-206.