logo

Unit 33 - Integrated Hospitality Marketing Communications

   

Added on  2023-01-11

9 Pages447 Words82 ViewsType: 82
 | 
 | 
 | 
INTEGRATED
HOSPITALITY MARKETING
COMMUNICATIONS
Unit 33 - Integrated Hospitality Marketing Communications_1

Table of Contents
Introduction
Proposed communication objectives
Selection and integration of chosen communication
channels
Integrated Marketing Communications Plan
Conclusion
References
Unit 33 - Integrated Hospitality Marketing Communications_2

Introduction
Marketing can be comprehensively referred to as the integration of
activities that are aimed at promoting the products as well as services
of the corporation amidst the audience.
This provides assistance to the organisation in capturing the attention
of individuals prevailing in market place.
The presentation is based on the case study of Island Beach Resort
which is a small and private owned small beach engaged in provision
of resort services, accommodation and tourism facilities to its
customer base.
Unit 33 - Integrated Hospitality Marketing Communications_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Unit 33 - Integrated Hospitality Marketing Communications
|8
|426
|65

Evaluation of Marketing Channels and Communication Strategy at Island Beach Resort
|8
|1929
|27

Integrated Hospitality Marketing Communications
|15
|1050
|93

Evaluation of Island Beach Resort's Marketing Channels and Communication Strategy
|8
|2124
|70

Integrated Hospitality Marketing Communications
|7
|1508
|86

Integrated Hospitality Marketing Communications
|10
|909
|63