Integrated Hospitality Marketing Communications

INTEGRATED
HOSPITALITY MARKETING
COMMUNICATIONS

INTRODUCTION
Hospitality sector has been play vital role in order to introduce new
innovative products and services within the market place.
For this purpose they used effective tools and technologies in order to
attract their target customers. For understanding the importance of
communicating tools in small size entities, Island Beach has been
taken, it was established in 2009.
It run their business in hospitality sector and provides services,
shopping, dining, recreation activities, it also offers wedding
facilities to their customers.
This report has been prepared to define the importance of marketing
channels for achieving their predetermine goals and use of effective
communication plans for formatting strategies and plans and policies
in order to attain goals with earning profits.

TASK2
P2 Design communication objectives for a given hospitality
organisational plan
For intended business goals and advertisement or promotion business
program communication objective has been decided. Island Beach
Hotels need to focus on the business plan , which describe below
The main purpose of formulating communication plan is to enhance
the target market area of the Island Beach Hotel, and solve the
problem of lack of goodwill and brand image with the economy
(Huang Backman Backman and Chang, 2016).
Another objective of developing the communication plan within the
organization is too aware the customers regarding the service
facilities provided by the Island Hotels. The organization, plan
wedding facilities various spa, tourism facilities to their customers.
Communication plan help in achieving goal.

COMMUNICATION OBJECTIVE