Integrated Hospitality Marketing Communication

Integrated Hospitality
Marketing
Communication
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Table of Contents
Introduction......................................................................................................................................3
TASK A...........................................................................................................................................3
P1 Evaluate different types of marketing channels and how they serve communication
objectives within a range of hospitality organisations...........................................................3
P5 Critically evaluate an integrated marketing communications plan in relation to the
communication strategy, channel choice, creative content....................................................5
TASK B...........................................................................................................................................7
Covered in PPT.......................................................................................................................7
Conclusion.......................................................................................................................................7
REFERENCE...................................................................................................................................8
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Introduction
Marketing is one of the most important function of an organisation. It is very important for the
companies to market their products and services effectively so that it is easy to reach potential
customers. Integrated marketing communication is a concept which associates different activities
required for communicating with customers and clients (Batra, and Keller, 2016). A proper
communication plan is developed for managing the effectiveness of meeting the needs and
demands of customers. In the following report, there is explanation about market communication
plan of a luxurious resort. This is situated on Florida gulf coast. There are different business
activities as well as practices performed in this resort for analysing the management of the
company. This report will explain about communication objective as well as justification for a
good communication channel.
TASK A
P1 Evaluate different types of marketing channels and how they serve communication objectives
within a range of hospitality organisations
Overview of the case:
Overview of the case
There is a case related to island beach resort and this is about development of a plant which will
help in in managing the market position of this resort by using digital media. There are various
companies which are facing challenges while doing promotions and advertising the products and
services in market. An effective communication plan is required for managing marketing
problems and reaching the potential clients and customers (Blakeman, 2018). This report talks
about a resort which was using traditional way of marketing. The management analyses that this
resort is not doing well and it is impossible to reach potential customers. This has also resulted in
decline of profit and sales. Hence, the management of resort changed their traditional way of
marketing and adopted social media for advertising and promoting the resort. The different ways
by which the company has started using digital media for promoting the services are mentioned
below
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