Integrated Hospitality Marketing Communication

Integrated Hospitality
Marketing
Communication
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Table of Contents
Introduction......................................................................................................................................3
TASK A...........................................................................................................................................3
P1 Evaluate different types of marketing channels and how they serve communication
objectives within a range of hospitality organisations...........................................................3
P5 Critically evaluate an integrated marketing communications plan in relation to the
communication strategy, channel choice, creative content....................................................5
TASK B...........................................................................................................................................7
Covered in PPT.......................................................................................................................7
Conclusion.......................................................................................................................................7
REFERENCE...................................................................................................................................9
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Introduction
Marketing is defined as the department in the organisation which takes care about promotions
and advertising of products and services. It is very important for the companies to manage the
advertising of company in order to increase the sales of company. The function of marketing is
one of the most important part of the company because profit and revenue can be increased by
focusing upon working of marketing. There are different ways by which companies can do
effective marketing.it is the responsibility of companies to choose the best strategy for marketing
and reaching the potential customers and increase revenues. Integrated marketing
communication is defined as the concept which focuses upon the working of different activities
present within the company for managing promotions and advertising of products and services.
A good communication plan is developed in order to handle and manage the process of meeting
potential customers. A good marketing communication plan is required for maintaining the
promotion and advertising of products effectively which will help in increasing sales of
company. The following report is based on island beach resort which is using traditional way of
marketing and now it will be adopting digital way for marketing its services. This report will
provide information about market communication plan of luxurious resort naming Island beach
resort. This is located on Florida gulf coast and there explanation about different business
practices used for marketing the services of resort. There is also discussion regarding
communication objective as well as justification in order to have a proper channel of
communication.
TASK A
P1 Evaluate different types of marketing channels and how they serve communication objectives
within a range of hospitality organisations
Overview of the case:
The present report is based upon case which includes information about marketing strategies
adopted by Island beach resort. Earlier the management of island beach resort was using
traditional way of marketing. Now, the organisation is adopting new ways of marketing like
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