Content Introduction Proposed communication objectives selection and integration of chosen communication channels Integrated Marketing Communications Plan Conclusion
Introduction Marketing alludes as the movement of publicizing about current tasks of an association. The primary reason for this is to disperse the data among the purchasers about their contributions alongside position inside the market. Thismovementhastremendouscommitment comparable to the accomplishment of enormous piece of the overall industry and competitive edge.
Proposed communication objectives To increase brand awareness among customers by using different communication channels. To motivate customers to visit resort through use of persuasive technique. To use social media platforms for ascertaining views and feedbacks of customers.
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Selection and integration of chosen communication channels Social media marketing:It is an effective and essential type of marketing communication channel that helps Island Beach Resort in increasing brand awareness. Search engine optimisation:it is another important part of marketing communication channel that support IslandBeachResortingrowingthequantityand quality of website traffic by enhancing the visibility of web page or website to users of a web search engine.
Integrated Marketing Communications Plan Vision:Thevisionofaresortistobuild communication bond through which able to reach among all who wants to spend time for leisure and adventure. Mission: The mission of a report is to use of the competitive marketing communication strategies that havelargescopeandcosteffectiveinnature according to the business model.
Conclusion From the above mentioned information it has been concludedthatmarketingcommunicationis importantpartforthegrowthandsuccessof company. This will support resort in enhancing of its brand awareness and also increasing customer base. Along with this, communication objectives helped business in improvement of its brand value and also increment in sales and market ratio.
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References Porcu, L. and et al., 2019. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry.International Journal of Hospitality Management. 80. pp.13-24. Turner, P., 2017. Implementing integrated marketing communications (IMC) through major event ambassadors.European Journal of Marketing. Wang, C. R. and Sirakaya-Turk, E., 2017. Integrated marketing communications in the hospitality and tourism industry. InRoutledge Handbook of Hospitality Marketing(pp. 449-464). Routledge.