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Consumer Behaviour and Insight

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Added on 2022/12/19

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This document provides insights into consumer behaviour and their decision-making process. It explains the stages of the buyer decision-making journey, the significance of mapping a path to buying, and the key changes in decision-making process in B2C and B2B contexts. It also evaluates different methods of market investigation in both B2C and B2B. The document focuses on understanding consumer behaviour and insight.

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