Consumer Behaviour and Insight

Consumer Behaviour and
Insight

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Explain and examine the stages of the buyer decision-making journey................................3
Explain why it is significant for marketers to map a path to buying......................................5
Compare and dissimilarity the key changes of the decision-making procedure in the context of
B2C and B2B..........................................................................................................................7
Evaluate the different methods to market investigation and methods of decision-making
process in both B2C and B2B contexts..................................................................................8
Marketers can affect the different stages of the decision-making process of B2C and B2B. 9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
Understanding about the behaviour of your consumer are very important for the
company, as this will become now essential for the company and future proof. For the growth of
companies in now days the most important thing to analysis and interpret is consumer behaviour
and their insight. So to understand the behaviour of consumer it is important to analysis the
market trend which are depend upon the need and demand of customers (Arli and et.al., 2018).
There are lots of factor which affect the need and demand of customer but at the same time that
factors will motivate the supplier to produce goods and services. For completing this project the
chosen organisation is Amazon. It is an American multinational technologies company mainly
focus on digital and artificial intelligence. It was founded in 1994, by Jeff Bezos. This project
include the behaviour of consumer and their stages, make a map to purchase and understand the
concept of consumer decision-making. And in last influences criteria use by marketers while
working in different decision-making process.
Main Body
Explain and examine the stages of the buyer decision-making journey
Definition of consumer decision-making:
Consumer decision making known as the process where a consumer is go through with
their decision-making process (Asif and et.al., 2018). It is related to purchase, problem solving,
information searching and different evaluation for the alternatives, making process and post-
purchase relation. All of these are related to the consumer decision-making process, result to
their life-style which are related to different factors.
The types, levels and views in relation to Consumer decision-making:
The three main level of consumer decision-making process is related to extensive
problem, limited problem and routinized responsive behaviour. All of these types are related to
different purchase involvement process (Darrat, Darrat and Amyx, 2016). As nominal decision
making the least involvement of the consumer decision and here the consumer is ready to
purchase their need and repeat purchase for the loyal brand. For example when a consumer want
to purchase soaps they are not go in deep research for purchasing that products as they are using
different sources. In limited decision making consumer are ready to purchase their products for
moderate amount of time and efforts. For example clothing and cosmetic which are related to

different limited decisions. Whereas in extended the decision is based on the price of the
products and services. For example, high price and expensive products related to car, laptop or
any other products. There are mainly related to four main views of consumer decision-making
process, these views are responsible for making a decision about their own purchasing decision.
First is Economic View; here it is considered that a consumer is a rational person and take
decision on the rational basis. Second is Passive View; here a consumer take decision as per the
view of promotional efforts (Hasan, 2016). Third is cognitive view; which means consumer take
decision on the basis of interest and understanding of their own. In last Emotional view;
emotions are chosen for making consumer decision-making process.
Like in amazon, recent trend in relation to consumer decision making:
There are lots of effective trends which are related to recent decision making process of
consumer buying decisions (Herbes, Beuthner and Ramme, 2018). Consumer are now more
trendy and shifted to online shopping platform, now consumer are related to different decision
making process which are related to beautiful and elegant nature. The role of social media
influencer are become more important for the consumer. And they are demanding ozone-friendly
products, all of these are the recent trend which are followed by consumer and the Amazon as
well to increase their sales.
Process of consumer decision-making:
This is very important for amazon to identify and analysis the process of consumer
decision making style. So there are mainly five steps which are involved in process of consumer
decision making related to their purchases:
 Need recognition: The first and foremost step is to find out a way for buying decision by
the consumer. Here the consumer become aware and make a need of different products
and services. Amazon use complete market research about customer taste in order to use
need recognition process of the company and their customer. As amazon are more
effective and effective need recognition. As they just help the customer to make a search
and help them to need recognition.
 Search of information: In the second stage a consumer want to identify their different
option for completing their need. Here they go for amazon, Google search, offline
shopping and many more stages. This will help the customer of amazon to shop and make
more effective search for the products which they actually want.