Consumer Decision Making Process for Apple

This report focuses on the consumer decision making process for Apple products, including the stages of recognition of problem, information search, evaluation of alternatives, purchases, and post-purchase evaluation. It also discusses the black box model of consumer behavior and its implications. Additionally, it compares and contrasts the decision making of B2B and B2C, highlighting the similarities and differences. The report provides insights into consumer behavior and market research methods used in both B2B and B2C contexts.

Report:
Apple

Contents
INTRODUCTION...........................................................................................................................3
Section 1.......................................................................................................................................3
1.Explain and analyse the stages of the consumer decision making journey for a given
product/service.............................................................................................................................3
2. Explain why it is important for marketers to map a path to purchase and understand
consumer decision-making..........................................................................................................4
3. Map out the consumer’s decision-making process for one product or service. Use B2C
context for a chosen organisation. .............................................................................................5
Section 2.......................................................................................................................................6
4. Compare and contrast the level of similarities and key difference in decision making of B2B
and B2C.......................................................................................................................................6
5. Evaluate the different approaches to market research and methods of research used for
understanding the decision- making process in both B2C and B2B contexts.............................7
6. Evaluate how marketers can influence the different stages of the decision- making process
of B2C and B2B, giving specific examples.................................................................................9
Section 3.......................................................................................................................................9
IT'S OUT OF PLACE AND WRONG 7. Map out the consumer’s decision-making process
for one product or service. Use B2C context for a chosen organisation. .................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Consumer behaviour has been termed ad the important aspects for the development of
business in such as extent to make the business flourish at extent level. The behaviour of
consumer has been impacted from various factors within the psychological core, the consumer
environment and by marketer-controlled activity. The company apple has been identified as the
successful company which is accurately targeting the potential customer. The company has
identified that consumer behaviour plays an important role in development of company to such
an extent. The assignment is being focused on attitudes and behaviour on the concept of the
consumer’s buying behaviour towards Apple, different consumers have got different decision-
making process. The report will also have deep discussion on the various methods or research
been used in of B2B and B2C consumer decision making.
Section 1
1.Explain and analyse the stages of the consumer decision making journey for a given
product/service.
The consumer decision Making process is term as the complex process which have the
involvement of various stages form the identification of problems to the post purchases activities.
The consumer have their daily needs and through which they make their decision accordingly.
These decisions based on particular model by proper evaluating and comparing along with
selecting and purchasing with different types of product. The consumer has the establishment of
proper understanding and utilizing the issues which are faced by consumers with view point of
many companies and people. There are five stage common models along with consumer
decision-making that are recognition of problem, information search, the comparing of
alternatives purchases and the post purchases evaluation. The models have the core focus in
terms of motivational factor which helps in having proper understanding of reason behind
purchasing decision-making as the stages are:
Recognition of Problem – it is termed as the first stage in which problem recognition of
problems in various situations where there is realization to individual about the actual state of
affairs as compare to desires state of affairs. The consumer will identify the need of buying
mobile phone over the different choices of connectivity at different level of perception and
understanding among the need of lives. Apple is considered as the brand which is majorly
focusing of different attitude and behaviour of customer. The high r have addition to their social
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life as the raise in standard of living. Consumers decision making process starts with a problem
of what they want and what are required by them that can fulfil their needs. Apple need to
analyse problems faced by the customers so that they can fulfil their needs and requirements.
Information Search- after the first stage the customer will try to find out to have the best
solution. The buyers will try to efforts over external and internal business environment in orders
to have proper evaluation over central buying decision-making. There can be realness over print,
visual or any other online media in obtaining the information. As per on evaluation of different
product which can have adaptability to increase the standard of living.
Evaluation of Alternatives - there will be proper evaluation of different products on the basis of
various alternatives of product advisability. The customer will evaluate the benefit of product
that customer is seeking for. The customer looking for high standardization of brand then there
will be more involvement towards brand like apple. Customers tend to compare various kinds of
products so that so that they can take decision and decide what kind of product can fulfil their
needs and requirements based on evaluation of different products.
Purchases – The purchases stage have arrives when customer decides to purchase the product.
At this stage customer is had evaluation of all factor in purchasing of product. The evaluation is
done considering as the positive or negative impact along with motivation to accept feedback.
Furthermore, the decision may be disrupted with due to foreseen situations.
Post Purchases Evaluation- the last stage where customer will have comparison of products as
per their due expectation. These stage in important for apple to make their customer retaining so
that they can make similar purchase decision-making. After retaining customer, they became
brand loyal which make customer having skipped the previous stages of information search and
evaluation and buy the product as unique solution towards their problem.
At last on the basis of their satisfaction or dissatisfaction the customer is able to give the
positive and negative feedbacks with regard to product development and purchases decision-
making. This may have the reviews on different websites social media. So, the apple should be
careful in creating the post purchase decision-making communication to make the process
efficient for customer.
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2. Black box model of consumer behaviour
The black box model have the proper level of intercalation of stimuli along with consumer
characteristics, decision-making process along with consumer responses. This help in
distinguishing the interpersonal and interpersonal stimuli.
The model is related to the theory of behaviour where the focus is not set onside consumers. On
the other hand there is development of relationships between stimuli along with response.
The marketing stimuli is planned along with been process by the companies like apples whereas
the environmental stimulative is having the factor which are bases on social, environmentalism
along with cultural circumstance of activity.
The black box have the major consideration if buyers response which is resultant as copiousness
ad rationale in decision-making process . This has assumed for buyer to have non-recognitions d
problems. However, the in perspective of reality the decision-making in not made of base of
awareness which is determined by recognizes problem.
There is proper level of stimulates which is majorly focusing the stimulus-response or
“black box” model what is thinker he along with propel solving skills which is accordion to the
correspondence to have external and internal factors when in order to decide major factor. The in
internal factor are majorly tasking of the effecting consumer decision. Decision as the bios have
the complaining the various level of factor of mind of customer. Like the personalization of
rearranging model which is having the implication which is being reasoning resultant of
consumerism expenses along with decision-making.
Black box model majorly influences marketer’s decision making as they need to
understand and gain information related to various stimuli in order to understand ways in which
consumers respond. This model also helps in understanding various factors that can impact
customers perception for a particular product.
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Figure 1 Black box model of consumer behaviour
Implication of the black box model in consumer decision-making
The black box model which is having the major implication in way of proper interaction of the
of stimuli along with understanding consumer expectation and characteristics which is having the
inclusion id decision process the response of consumer.
Consumer have been identified as the centre or main components for marketers. The customer
is important part of marketing environment which make the proper recognition of understanding
the personal and specific influences which are affecting the customer decision making along with
nature of products they are basically purchasing. The marketers have the importance for studying
the path to purchase as defined as different thoughts, feeling and action of different consumer
related to their products apple. This will help company apple to identify the basic need for their
customer along with what are factors which are affecting decision-making process of their
potential customers. It has been identified as the successful marketing campaign in matter
consumer behaviours. Every business has the target audience in which consumer marketing helps
in providing basic fundamental method in having proper understanding which will drives the
quality strategies and have assurance over business results. The company has identified that
consumer behaviour plays an important role in development of company to such an extent. One
of major thing is that when the time customer purchases the product and download iTunes apple
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the company is able to get access to every data of customer and get insight of behaviours the
purchaser drives too.
Map out the consumer’s decision-making process for one product or service. Use B2C context
for a chosen organisation.
The last part about the purchasing power of the customer plays an important role in influencing
the consumer behaviour. Having the segmentation of customers as the buying falsity as it would
help in proper determining the eligible level of consumers to achieve the better level of results
Whereas the consumer market is the one is having the buying of high frequency purchases but
they order in few quantities and at random number of times
This literally have the significance over B2B marketers that they have expectance over
benefit of organisation whereas the B2C marketers have the buying to have experience on their
own and are mainly concerned with the speed and ease of transaction. The consumer will
basically have reality in maximum level of customer feedback present in market.
Attitudes About Risk and Uncertainty is these attitudes are developed in a person, partly due to
certain personal characteristics and partly due to organizational characteristics.
Personal Habits is Personal habits of the decision-maker, formed through social environmental
influences and personal perceptual processes must be studied in order to predict his decision-
making style.
Social and Cultural Influences as The social and group norms exert considerable influence on the
style of the decision-maker. In other words social norm is the standard and accepted way of
making judgements.’
The company have application of wheel of consumer analysis in which the major factor
that are contributing are affect and cognition, consumer behaviour and consumer environment.
In effect and cognition, the company apple as brand the apple logo as its band assets in shape of
apple in retaining customers with effective rainbow colour by creating affective response. The
company has the amazing leverage for brand logo as its assets as communication across the
world. In realisation to cognition the company is creating context to their products for focus over
developing eye. In terms of consumer behaviour of apple, the company is supported it devices
iTunes software which is providing high amount of purchasing over online and offline channels.
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With the use of this integrated channels which inclusion of retailer, online and iTunes makes the
detailed information about consumer behaviour. There are various other ways through which
apple in creating its consumer path such as apple brand store, the company digitals environment
and basically the golden circle theory for establishment of the proper communication of
company with its customer by giving them the maximum level of satisfaction. This has helped
the company to gains the level of competitive advantage in driving meaningful business
environment and resonate with target audience.
Section 2
4. Compare and contrast the level of similarities and key difference in decision making of B2B
and B2C
There are various number of similarities and difference which are affecting the decision
making proves of B2B and B2C.
Similarities: the similarities between the having the emotional buying in which B2B in which
their decision is so much emotional which is been affected by the peer pressure or their specific
emotion level. Adding to this the in-consumer market there is the major requirement of searches
which is considered as emotional buying which is actually be quite rational.
The next is about the need of customer service in which B2B buyers are more concern
maintaining relationship as compare consumer buyers. But both there B2B and consumer market
have the requirement of customer feedback service as time of purchase or post purchase
decision-making process. The better level of service it will ease the customers to have reach
over customer service support so that there can be repeated to services.
Difference:
On the other hand, there are major difference in decision making process of the companies
related to B2B and consumer service market. in the consumer market there are existence of
customers or groups who are buying the products for themselves or their family member on the
other hand the B2B market have buying the professional buyers in which the company will train
them in exactly the same manner of having specification in particular products. They have this
decision over the seek interest of profitability and gaining the commutative advantage. In the
case of consumer market, the consumer is considered as the amateur buyers as they are majorly
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dependent on the advertising and packaging messages to get their information, their interests lie
in the best price, trusted brands and customer service levels.
The decision making process in the business to business is tern out to lengthy process where
less number of factor are effecting the decision-making. In the other hand the business to
consumer the decision-making process in short. There is many of factor which are cringing the
decarbonise making.
The next difference between the buyers’ market and consumer market is all about having
the major difference size of order purchase. It has been observed that the B2B market have the
few purchases order, but they order in high quantity. Whereas the consumer market is the one is
having the buying of high frequency purchases, but they order in few quantities and at random
number of times. This literally have the significance over B2B marketers that they have
expectants over benefit of organization whereas the B2C marketers have the buying to have
experience on their own and are mainly concerned with the speed and ease of transaction.
The next difference can be alternated on the basis of length of decision-making process along
with communication style. There is big difference that can be identified between the B2B and
B2C. in the B2B are more complex as they take a lot of factors into account such as financial
implications whereas in terms of b2c the customer are quiche in making particular decision
process. In terms of communication style the buyers of B2B market are more type of rationale in
having proper communication style as they are more interested in information as about there
differentiated products or service.
In B2C customers choose products at the time of sale and pay using cards or cash, whereas in
B2B customers follow a complex process or system to buy a product and also agrees a common
logistics system through which product is delivered to them.
5. Evaluate the different approaches to market research and methods of research used for
understanding the decision- making process in both B2C and B2B contexts.
 There is the difference in different approaches to market research and methods of research
used for understanding the decision- making process in both B2C and B2B as there are two
separate principles that is used in B2B and B2C market research in terms of tools and
techniques. They both have their different business requirement, traits and skill set.
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 As compare to the parameter of skill set in B2B business as there is requirement of different
skill sets at every level of responsibility. There is need for expertise level in getting success
in areas. There should be high requirement of the skill along with appropriate technique for
having the change level of research at moment of different change in plans and requirements.
Here is importance for tele depth interviewers. In the consumer market there is need or
having excellence it such the knowledge of market information is much required.
 The B2B research are more considered the sample size as Due to the sample sizes in b2b
research it is common to weight a dataset to ensure it is representative to an overall sample.
On the other hand, in consumer market there is no requirement of sample size that is needed
to collect. The consumer will basically have reality in maximum level of customer feedback
present in market. In terms of market research focus on methodological approach or
technique as the number of the different research principles that have the skilled of research
disciplines for having optimal research approach and other have calcification of method
neutral particles.
 These is basic implementation of the pareto principles as factors into b2b research more so
than b2c research – certainly when conducting customer research (with 20% of customers
accounting for 80% of revenue). Indeed, there is the difference between business research
and consumer research along with the sublet nuisance to outline the core differences.
 Importance of tele-depth interview: telephonic interviews are one of the most important
methods that can be used by researchers to collect large amount of data. These type of
interviews are more better as compared to face to face interviews.
6. Evaluate how marketers can influence the different stages of the decision- making process of
B2C and B2B, giving specific examples
There is the existence of the factor done by the marketer in influencing the decision-making
process of the various B2C and B2B and the different people have the pertaining to the
tendencies, attitude and priorities which van give the proper understanding related to a fairly
good understanding of the purchasing patterns of consumers. The marketer can have the
influence over the consumer purchasing decision-making as the having the marketing campaigns,
this helps in advertising the about product and services which will influencing the decision-
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making. This is also known as the great shift of market shares in competitive industries. This step
should be taken at regular intervals remind consumer about the exciting products.
The next step that can be taken as having the importance of the preferences in B2C and B2B
various shades of likes, dislikes, priorities, morals and values. In the B2C there can be major
impact on consumer pertaining in regard to style and have the function to dominant influencing
factors. More to the greater extents their consumer likes, and dislikes exert greater influence on
the end purchase made by a consumer. The apple has been identified as the successful company
which is accurately targeting the potential customer. The company has identified that consumer
behaviour plays an important role in development of company to such an extent. One of major
thing is that when the time customer purchases the product and download iTunes apple, the
company is able to get access to every data of customer and get insight of behaviours the
purchaser drives too.
7) 2 factors that influence the decision-making process
Motivation and personality are two most important factors that can influence decision making
process of customers. Motivation impact perception of customers of what’s important and
impact their final purchase decision. Personality is one of the main factors that can influence
customers decision making process. It can impact final decision main and purchase decision
of the customers
CONCLUSION
From the above report it can be concluded that consumer decision Making process is term as the
complex process which have the involvement of various stages form the identification of
problems to the post purchases activities. There are five stage common model along with
consumer decision making that are recognition of problem, information search, the comparing of
alternatives purchases and the post purchases evaluation. The companies should be careful in
creating the post purchase decision making communication to make the process efficient for
customer.
apple in creating its consumer path such as apple brand store, the company digitals environment
and basically the golden circle theory for establishment of the proper communication of
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company with its customer by giving them the maximum level of satisfaction. In terms of
communication style the buyers of B2B market are more type of rationale in having proper
communication style as they are more interested in information as about there differentiated
products or service. The company has identified that consumer behaviour plays an important role
in development of company to such an extent.
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REFERENCES
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