Roles and Characteristics of Leaders and Managers in Uber

Unit 4 – Management and
Operations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Definition and comparison of the different roles and characteristics of a leaders and
managers......................................................................................................................................3
Various functions of the managers and role of leaders in the Uber.............................................4
LO2..................................................................................................................................................4
Role of leaders and functions of the managers at different situational context...........................4
Different theories and models of approach..................................................................................6
LO 3.................................................................................................................................................7
Key approaches to operations management................................................................................7
Significance and value of managing the operations to achieve business objectives...................9
LO 4...............................................................................................................................................10
Factors which impact the operational management and decision-making by leaders and
managers....................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Management is one of the most effective strategic approach that undertakes by the company
to manage it’s business operations in effective manner so that it can gain profitable outcomes in
the business. This report is completed based on Uber’ case study. It is a technology company
which offers wide variety services like vehicles for hiring, package delivery, freight
transportation, electric bike and motorized scooter rental. This report will discuss about different
roles and responsibilities managers and leaders that they perform in the business.
LO1
P1 Definition and comparison of the different roles and characteristics of a leaders and managers
 Manager
Manager is the person who has ability to manage large number of people in the business
effectively. They perform various roles such as planning, organizing, controlling and
coordinating in the business to maintain it’s productivity, performance and operations.
 Leader
Leader is the person who has ability to motivate large number of employees in the job place. An
ideal leader always supports the followers to improve their weak areas.
Differences between managers and leaders
Managers Leaders
Managers sets goals for the company in order
to influence growth of the business in its
business market.
As compared, leaders develop objectives for
the employees so that they can follow them
and gains projected goal of the business
(Huang, 2019).
Managers are responsible for formulating
policies in the context of employment policy
and communicates with the leader over these
policies.
While, leaders communicate with the staff
directly about new employment policy and
encourages them to share their views over the
policy, after that they report this feedback to
the managers. Thus, leaders and managers
maintain employee wellbeing in the business.
Managers always focuses on company’s
productivity and performance so they always
On the other hand, leaders always focus on
the employees wellbeing and productivity so
3

formulate different strategies so that entire
company can receive profitable outcomes
after implication.
they always conduct employee engagement
program in the company.
Various functions of the managers and role of leaders in the Uber
Managers plays different roles in the organization while leaders support managers to
conduct different function in the business. Functions are described below:-
 Planning: It is one of the prime functions of the managers which conduct at Uber com-
pany to develop and implement different business strategies so that organization can gain
it’s framed goals and objectives on time. For example, managers of the Uber company
has developed and implemented productive strategies through which organization is
achieving wide number of commercial benefits and has gained top brand image in the
technology market.
 Organizing: It is another function of the managers that supports to utilize all available re-
sources i.e. employees, infrastructure, employees, equipment etc. and others so that orga-
nization can have lots of benefits in it’s business. While leaders helps managers to allo-
cate all resources at right places in the business which can be utilized accordingly organi-
zation’s needs (Hayes, 2017).
 Directing: Managers delegates different tasks among staff at Uber company while leaders
supports employees to complete delegated tasks in effective manner.
 Staffing: It is one of the most effective function of the manager and leaders that they per-
form at Uber company. This function supports organization to gain competitive edge over
it’s competitors in the business market.
LO2
Role of leaders and functions of the managers at different situational context
 Launch a new product
In this context, management of the Uber company plays specific role such as priorly they
develop marketing plan for launching a new product in the business market. In this marketing
plan, managers conduct market research to understand needs and expectation of the customers
over the proposed product and competitive positioning of the business, then sets goals and
4