Customer Satisfaction with Rynaire

UNIT 4 RESEARCH PROJECT
(PROPOSAL)

TABLE OF CONTENTS
1.1 FORMULATE AND RECORD POSSIBLE RESEARCH OUTLINE................................................................3
1.1.1 Introduction....................................................................................................................................3
1.1.2 Aims:...............................................................................................................................................3
1.1.3 Objectives:......................................................................................................................................3
1.1.4 Research question..........................................................................................................................3
1.2 RATIONALE........................................................................................................................................3
1.2.1 Scope..............................................................................................................................................4
1.2.2 Research project selection factors:.................................................................................................4
1.3 LITERATURE REVIEW..............................................................................................................................4
1.3.1 Customer satisfaction.....................................................................................................................4
1.3.2 Kano Model....................................................................................................................................5
1.4 RESEARCH METHODOLOGY...............................................................................................................6
1.4.1 Research type.................................................................................................................................6
1.4.2 Collection........................................................................................................................................6
1.4.3 Evolution techniques......................................................................................................................6
1.4.4 Quantitative research type.............................................................................................................7
1.4.5 Study population............................................................................................................................7
1.4.6 Sampling.........................................................................................................................................7
1.5 PLAN AND PROCEDURE.........................................................................................................................7
REFERENCES..............................................................................................................................................10
Appendix...................................................................................................................................................12

Customer satisfaction with Rynaire
1.1 FORMULATE AND RECORD POSSIBLE RESEARCH OUTLINE
1.1.1 Introduction
Rynaire is the British airline that is operating at the low-cost model. The organization has
been operating in the international as well as domestic services over 30 countries. Rynaire has
also focused on the better services among the consumers through the emergent and development
in the low-cost airlines.
The satisfaction is the important factors that need to be focused by the organization at the
time of delivering of services or products among the customers. The customer satisfaction is the
most important factors that help to measure the services as well as products to meet the surplus
expectation of the consumers. The customer satisfaction can be best followed by the Kano
model. It follows with the five forms of preferences that help to satisfy the consumers regarding
the airline sectors. The low-cost career helps to meet the demand of consumers (Abdul et al.
2015).
1.1.2 Aims:
The main aim of the research project includes meeting the customer satisfaction in the
airline's sectors. The company of Rynaire needs to focus on the satisfaction of the consumers that
helps the learner regarding the services.
1.1.3 Objectives:
1. To analysis the main concepts regarding the customer satisfaction
2. To determine appropriate regarding the customer satisfaction in Rynaire
1.1.4 Research question
1. What are the main factors that include the customer satisfaction?
2. What are the levels that lie in the customer satisfaction?
3. To identify the main factors on the customer satisfaction?
1.2 RATIONALE
The research project topic is customer satisfaction with Rynaire. Customer satisfaction is
the most important marketing factors that the all the organization needs to focus. The customer

satisfaction helps to measure the services or products supplied by the company to meet the
expectation of the consumers. The satisfaction of the consumers depends upon the maximum
number of customers getting the experience on the services or products to meet the specified
goals.
The key performance indicator helps to balance the entire scorecard of business in terms
of customer satisfaction. With the help of the assessment of the customer satisfaction at Ryanair.
With the help of the creative features and profitable activities, the present report provide detail
information towards the plan and procedure.
1.2.1 Scope
The customer satisfaction provides the information regarding the most frequently collected
indicators to determine the perceptions in a market. The entire customer experience can be easily
noted down on the framework and helps to focus on the improvement of the services
1.2.2 Research project selection factors:
● Benefit Measurement Method
● Constrained Optimization Method
1.3 LITERATURE REVIEW
As opined by Flick (2015), customer satisfaction is the major elements that need to be
considered in the Airlines industry at the time of implementing of services among the consumers.
There lies with the minimum as well as the maximum form of earning of the customers. Hence,
the airline's sectors need to develop a low-cost career regarding the services provided to the
customers. As referred by Baker, (2014), Kano model helps in implementing the five forms of
preferences that can be suitable for the customers. The organization needs to follow this model to
meet the demand of passengers. In order to follow the entire satisfaction of consumers, the legal
aspects need to be considered by the company (Tckhakaia et al. 2015).
1.3.1 Customer satisfaction
Customer satisfaction is the most important marketing factors that the all the organization
needs to focus. The customer satisfaction helps to measure the services or products supplied by
the company to meet the expectation of the consumers. The satisfaction of the consumers
depends upon the maximum number of customers getting the experience on the services or
products to meet the specified goals.