Special Interest Tourism: Overview, Customer Motivations, and Impact

This report provides an overview of special interest tourism, including its product and services. It analyzes how customer motivations, needs, and expectations influence special interest tourism and the relationship between them. The report also critically analyzes how diverse customer motivations and expectations are met by special interest and niche tourism markets, products, and experiences. Additionally, it examines the impact of special interest tourism on chosen destinations.

Unit- 40 Special Interest
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
An overview of special interest tourism product and services....................................................1
An assessment of how customer motivations, needs and expectations influence special interest
tourism........................................................................................................................................2
An analysis of the relationship between customers motivations and influence and special
interest tourism product and services..........................................................................................3
A critical analysis of how diverse customer motivation and expectations are met by special
interest and niche tourism markets, products and experiences...................................................4
PART 2............................................................................................................................................4
An interpretation and assessment of relevant data and statistic on the scale and scope of a
chosen interest market.................................................................................................................4
An analysis of the impact of special interest tourism and how tourism providers respond to
customer needs and expectations................................................................................................6
A critical analysis of the impact of special interest tourism on chosen destination....................7
An examination of new and emerging special interest markets, product and providers.............8
An evaluation of the impact of market forces and trends on the development of special interest
tourism markets...........................................................................................................................9
A critical evaluation of the development and impact of special interest tourism on a chosen
destination...................................................................................................................................9
PART 3..........................................................................................................................................10
Covered in ppt...........................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The special interest tourism is the sector that is provisioned by the customised tourism
perception which is provided to the special group of individual that have the better insight and
interest towards the tourism. As tourism try to convince the visitors by satisfying them by
fulfilling their special need and demand. It reflect the positive engagement in between the
visitors and host countries by which authentic experience get conveyed. It include the widest
range which is enormous and increases the probability of possibilities of the better production so
as to dominant the interest and reason of travel (Altman, 2018). The following report is based on
Holiday Architects was established in 2010 and have work to listen the clients and understand
the prospect that travel need to be design much better and suitable holiday travel that matched
with visitors requirement. The report consist of the overview of special interest tourism along
with its product and services, customer motivation, need and expectations that influences
tourism, relation between customer motivation and tourism product. In addition includes the
statistics on the scale and scope, impact on special interest tourism, new and emerging special
interest markets, providers and product and impact of market forces.
PART 1
An overview of special interest tourism product and services
The Special Interest Tourism is gaining much more importance in now a days. It is a
branch of tourism which mainly focuses upon choosing a holiday package by the tourists
themselves as per their needs and personal interest (Amerta, 2018). The major objective of this
type of tourism is to satisfy the personal need of an individual tourist or a group of tourists. In
this branch of tourism majorly the services provided are as similar to to the overall tourism
industry such as Travel Agents, Intermediaries Related to Tourism, Events and Activities which
would be Covered in the Package, Mode of Transportation, Information Regarding
Accommodation Provider etc. The major products and services which are offered in Special
Interest Tourism are “Educational Tours”, “Cultural Tours”, “Historical Tours”, “Tours Related
to Adventure Activities”, “Religious Tours” etc. The further division of these products and
services can also be done on the basis of whether the tour is in rural or urban area or whether it is
over water or under water. Now a days many people are going to different countries or region to
learn any foreign language or to attend a course through this SIT. By adopting for a cultural tour,
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people are knowing about the different cultures existing and the way of lifestyle of new people.
Religious tour packages mainly focuses upon a place which holds any religious significance . For
instance people visiting Jerusalem want to experience the way how Jesus lived there (Camilleri,
2018). For example, tourism sector must have provide different goods and services as per the
requirement of business and with this also maintained major considerate the towards the better
level of enjoyments. In this prior modification is done in terms of accommodation services and
with other facilities as well.
An assessment of how customer motivations, needs and expectations influence special interest
tourism
The motivations, needs and expectations plays a major role upon Special Interest
Tourism in various ways. The influence will be based upon the tourism product that how that
product is enable to satisfy the needs of the tourist. There are various factors which will
influence the Special Interest Tourism such as “Cost”, “Time Period of Package”, “Facilities
Provided” etc. Various other factors which will influence the Special Interest Tourism are
“Uniqueness of a Location”, “Comfort Level which is Being Provided”, “The Authenticity of a
Particular Location”, “Political and Environmental Factors Involved”. For instance if a person
wants to go for a tour, that person should not choose a destination where political tensions are
going on. Further a person will not prefer to go to such a destination where there are various
environmental natural disasters are taking place (Cicero, 2018). The Motivation can be defined
as all those internal and external factors which are responsible for people to do a certain job or
role. The theory of motivation evolved by Abraham Maslow describes 5 categories of human
needs such as “ Self Actualization”, “Esteem Needs”, “Belongingness and Love Needs”, “Safety
Needs” and “Physiological Needs”. For example, if company wants to achieve better
achievement then there is a need to satisfy the customers first by which they become motivated.
It is used to influenced the buying behaviour of customers by which special interest in the
tourism is attained in effective manner.
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Majorly there are two types of Motivations for the purpose of Special Interest Tourism
that are “Intrinsic Motivation” and “Extrinsic Motivation”. Intrinsic motivation means all those
which fulfil the needs of a tourist and gives them pleasure, excitement to do that activity and
relaxing them. However the factors such as money and rewards comes under the purview of
extrinsic motivation.
An analysis of the relationship between customers motivations and influence and special interest
tourism product and services.
People generally travel and adopt for a Special Interest tourism because of various
reasons. In the modern time people wants to adopt this SIT so that they can escape from the
mental pressure and stressful life (Handayani, 2019). By this SIT people also want to gain
certain experiences at a new place. Because of various societal pressure on the people it is the
only way to adopt these Special Interest Tourism to diminish the stress level existing in the
modern society. People go for these Special Interest Tourism generally to change their
surroundings and to feel some new experience. There is a relationship between various customer
motivations and SIT products & services. The product and services of SIT will be chosen by the
customer due to various reasons. For instance an individual will select a SIT project by analysing
and evaluating by looking in the authenticity of the place, cost and comfort level etc. The more
cost efficient and interesting products with lots of activities will leads to the more customers
adopting for the products and service. Regarding Holidays Architects they must develop their
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Product and services as per the latest trends such as Adventure Tourism, Cruising Tourism,
Shopping Tourism, Bird Watching Tours and Sports Tours etc. The Holidays Architects must
also consider various marketing challenges and how they can lead in the Special Interest
Tourism products (Kunwar, 2019). It must be taken into consideration that how people will be
motivated towards their products and services. For example, the customer only get attracted if
they get better services from the tourism and that it is the most favourable aspect for the business
as well. It helps to attain more of the potential customers for longer period of time by which
affordable changes are implemented in appropriate manner.
A critical analysis of how diverse customer motivation and expectations are met by special
interest and niche tourism markets, products and experiences.
There are various ways by which these expectations can be met. By doing Product
Differentiation which is the part of marketing mix one can differentiate its products from others
so that it can target more audience. There will be an edge to the the product and it will be
considered as a distinct product with its rivals. By adopting various Marketing Challenges also
tour operators can compete with other tour operators located in various areas and regions. It can
lead that the customers will be giving preference to a holiday plan which is not only planned at a
unique place but also the activities provided under that plan is of distinct nature (Ma, 2020). The
main goal of every business is always making profit which can only attained by attaining the
expectations of the tourist and ensuring that the all travelling arrangements are safe. The Tour
operators must also do a study so that they can able to figure out their potential customers.
Regarding Holidays Architect it must plan their products in such a way so that there must be
some differentiation of products with its rival. For example, customer satisfaction is the basic
attraction and as much the customer get attracted towards the tourism that much services they
have enjoyed and in parallel much favoured amount of profit are also gained by the company.
PART 2
An interpretation and assessment of relevant data and statistic on the scale and scope of a chosen
interest market.
The special interest market covers the efficient aspect under which tourism industry
provides the customised package which has been developed as per the need and requirement of
visitors and in support of it the expectation of client get fulfilled. Holiday Architects maintain
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focused and suitable consideration that is based on the scale and scope of selective market
(McKercher, 2018). On the basis of appropriate interest the certain changes get implemented on
the offered product and services.
(Source: Travel trends, 2015)
It is accomplished from the above chart that overseas residents numbers has been
increases as with the consecutive years the largest earning get developed as from the UK
tourism. Most of the residents as with 65.7 million have visit abroad and that is based on the
different frameworks as like for holiday, business, friends and relatives and miscellaneous. The
international travel and tourism include the efficient exchange and insert the exchange about £50
billion. In this to it is indicated that to manage the relative track about the earning and
expenditure the payment balance must get measured, the demographic attraction and purposes
get measured with this more visitors attention get grabbed (Novotná, 2019). Tourism market get
affected by different factors as like weather, current exchange rates, economic and political
stability, government policy and others too. Thus it is suggested that the tour package is
completely based on the demand of visitors and get changes as per their suitability. In support of
it is needed that the interest market must get analysed under which business must have worked
with the relative portfolios that make it easier for the customer and business to develop the
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package by which effective modification get done. For example, it is required that tourism
service provider ensure that certain level of services are provided to them by which appropriate
outcomes are conceived in satisfactorily manner.
An analysis of the impact of special interest tourism and how tourism providers respond to
customer needs and expectations.
Special interest tourism has the direct impact on tourism as with this that might be in
favour or in against but must get varied as per the different consequences. There are a lot of
places all across the world and is counted as the favourable destinations and it is as per the
number of visitors that get visit to that particular place (Oktavia, 2019). For example as Bulgaria,
Brazil,Austria, Maldives, Nepal, India and many others as well and have been used to make
better experiences while enjoying the ongoing period of time. The certain destination as like
Maldives that is the small island in South Asia and it is situated in the Arabian Sea of Indian
Ocean. It is about 1000 Km of Asian continents mainland and it is the epitome of luxury and
romance. The Maldives cuisine defines the culture beauty and provide better essence that
welcome the taste. It state the clear picture of archipelago and established in between Indian
Ocean with having more than 1190 coral island.
For the travel operators as like Holiday Architects must have contain the required
information and then accordingly motivate as well as influence other by offering reliable
package. The customer need and expectations are always been concerned and focused towards
the accomplishment of goals and objectives which is completely dependent on the offered
packages as it is the key element that is used to attract more customers from all across the
nations. Thus in this Holiday Architects offered the different travel packages to meet the
requirement and expectation of visitors. In support of it Holiday Architects also provide the
constructive facilities by which visitor get attracted for the longer period of time by which more
profit gained by the business. For example, if the ability of business to fulfil the basic demand of
customers is managed than only tourism is able to attain the attention of customers in adequate
manner. The tourism provider must have developed the different services as per the suitability of
customers and for this provide the services on the basis of packages by which all the customers
have make effective usage of it in adequate manner.
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A critical analysis of the impact of special interest tourism on chosen destination
Special interest tourism is dependent on the destinations of Maldives and that all is
recorded and measured by Holiday Architects by which have offered the selective services to the
customers. The public also become more selective and have gained all the corresponding
information about some adequate place and after that select the destination for travel (Pharino,
2018). It include the easy and affordable accessibility of hotel to stay, better facilities of foods
and drinks, effective and suitable environment, culture etc. and as per consideration of all these
factors different decision must have been taken by visitors. Thus these all information must have
provided by Holiday Architects that helps to make strong interrelationship in between the
customers and a sense of connectedness and belongingness get developed that is favour of both
the parties as one is provider and another is user (Remondes, 2019). The travel package also get
developed accordingly and with this more of long term benefits get achieved. It is more essential
that all the relative information get processed otherwise it imparts the negative impact on the
visitors and they didn't get motivated rather than this have de-motivated or might get switched
themselves to other service providers.
Illustration 1:
https://tradingeconomics.com/maldives/international-tourism-number-of-arrivals-wb-
data.html
The chart reflect that number of visitor that visit Maldives is continuously being increases
and from the 2008 it has been increased with more certainest. The amount of visitors get
increases as from 600000 to 1400000 and it is more than doubled. It reflect that Maldives attract
more of the visitors thus if Holiday Architects wants to gain more profit then they must have
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provide the replicate information to the customers and with this the ability of tourism also get
wider and it also aid to influence the travelling aspect of visitors. In addition money and income
is the basic factor under which special interest tourism sector get influenced as it include train
travelling, ship cruising, air and self drive also get increases thus as per this people become more
selective and shows their interest as per their convenience. For example, as much better services
are that much profit is gained within the special interest tourism thus it is essential that tourism
provider considerate the requirement of large number of public by which its market reach is
getting intensify.
An examination of new and emerging special interest markets, product and providers
The emerging and new special interest markets reflects the adequate places that keeps
attract more of the customers and it is on the basis of suitable destinations and attractions. As the
public interest towards the new places get increases as they have become more liable under
which their expectations also gets deprived. Thus it is the vital aspect under which the visitors
expectations must get managed and controlled by service and tour operators (Robinson, 2018) .
The expectations of visitors get matched by the suitable implications of operators in terms of
package formulation, information about destinations must get acquired to provide the customised
balanced. It is required by business that they get managed as it is the initial factor that not only
motivate the visitor but also influenced as well. The meeting of expectation and reality is also be
more needed and for this Holiday Architects provides the services that are more willing. The
positive and negative impact is also be dependent on the kind of information and services that is
provided by the tour operator if the valid information get provided than it induce positive impact
and if negative and irrelevant information get provided that it induces the negative impact. Due
to these impacts the market value and image of the business get developed and operate.
Thus in this Holiday Architects always modify their services and that is completely based
on the customer expectations and with this large customer base get improvised. As per the
context of emerged conditions the customised service get promoted in which offered service is
dependent on the requirement of visitors. It provide more easiness for visitors to select those
places that they want to visit or explore. It is essential aspect as under this the individual could
designed its budget and if all the inclusion of destination included in their expenses then it
provide a kind of motivation by which visitor always select the services of particular provider.
For example, the trends of tourism is changes as per the level of up gradation of customers and
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that is directly based on the market reach through which customers have easily compared their
services with others in sufficient manner. Thus in this tourism services provider ensure that they
have analysed the services of all the relative regions and make appropriate changes in individual
services as well.
An evaluation of the impact of market forces and trends on the development of special interest
tourism markets
The market forces brings the change in the working prospect and with support of it the
certain trends also get modifies which is totally dependent on the visitors preferences and
attributes (Séraphin, 2018). The latest trends include solo travel in which individual wants to
explore different places, eco travel in this travel get processed on the basis of environmental
valuation, personalisation that consist of personal travel, local experience is based on the
travelling that is done by local people for their enjoyment and relaxation, recognition technology
as in consist of the travel in which individual make travel to know more about technological
advancement and many other trends as well. Thus these all prospect must get considerate and
fulfilled by the tour operators and it is by providing different services on the basis of package.
Thus it is needed that these trends get managed by included by the travel agencies as per
continuous basis that assist to control the image of market and manage the market performance
by impart better satisfaction among customers. By managing the working operations and
functions as per trends the highest level of involvement and participation get enhanced of
visitors. Market forces helps the provider to match up the different implications on the basis of
market change that insert more profitability to business. For example, market forces is based on
the competitive advancement and it is directly get affected as per the inducement of services by
which business in order to attract more of the customers. Thus tourism service provide ensure
that quality and special services are provides with better affordability.
A critical evaluation of the development and impact of special interest tourism on a chosen
destination
Special interest tourism having the massive implications of the development of tourism as
with this provider have supply the adequate package for travelling which is more customised or
based on the requirement of visitors. There are few recommendations that aid the future
development of the business and are as defined below as:
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 The operator must have ensured that the customised focus strategies get implemented
within the business and with this the expectation of visitor get fulfilled and impart the
feeling of satisfaction (Panasiuk, 2019).
 The current trends and changes must only followed and controlled by the tourism and
with this adequate focused get maintained by which the modern and modified services
get provided to the visitors.
 The interaction get managed under which the suitable connection and communication get
processed under which needed and required information get circulated in the market
about the different offered packages that attract the individual those are also be not in
reach of operators.
 The continuous growth has been measured in special interest tourism thus customer
choice is always be preferred by the company that helps to maintain more success and
development.
For example, if tourism operator doesn't manage the service advancement in appropriate
manner then there is certain loss that is usually pertained by the business. But in adverse if
business have ensure that sudden changes are implemented in timely basis then the ability to
achieve more success is developed in systematic format.
PART 3
Covered in ppt
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CONCLUSION
It has been concluded from the above report that special interest tourism is the one sector
of tourism that maintains the balance in better the expectation and experience of visitors. In this
the tourism industry tries to fulfil the need of guest by providing the tourism as per the
requirement and demand of customers and with this have experienced the better package as per
their own suitability. The continuous growth and development has been measured by the tourism
as public easily get accept the change and explore different places to enhance their knowledge or
to gain better experiences. To accomplish success it needed that tourism industry must have
motivate the customer by satisfying their expectations and needs that helps to attain more profit
with effective productivity. The visitor get motivated if they get influenced as according to their
needs and that is emerged with the current trends that overall and collectively raises the standard
of services that is offered by tourism to their customers.
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REFERENCES
Books and Journals
Altman, J. and Finlayson, J., 2018. Aborigines, tourism and sustainable development. Canberra,
ACT: Centre for Aboriginal Economic Policy Research (CAEPR), The Australian
National University.
Amerta, I.M.S. And et. al., 2018. Sustainable tourism development. International research
journal of management, IT and social sciences. 5(2). pp.248-254.
Camilleri, M.A., 2018. The tourism industry: An overview. In Travel marketing, tourism
economics and the airline product (pp. 3-27). Springer, Cham.
Cicero, L., 2018. Special Interest Tourism. Concepts, Contexts and Cases. European Journal of
Tourism Research. 20. pp.153-155.
Handayani, B. and et. al., 2019. Special Interest Tourism in Southeast Asia: Emerging Research
and Opportunities: Emerging Research and Opportunities. IGI Global.
Kunwar, R.R. and Karki, N., 2019. Dark tourism: Understanding the concept and recognizing the
values. Journal of APF Command and Staff College. 2(1). pp.42-59.
Ma, S.D. And et. al., 2020. Special interest tourism is not so special after all: Big data evidence
from the 2017 Great American Solar Eclipse. Tourism Management. 77. p.104021.
McKercher, B., 2018. What is the state of hospitality and tourism research–2018?. International
Journal of Contemporary Hospitality Management.
Novotná, M. and et. al., 2019. Special Interest Tourism in the Czech Republic.
Oktavia, M. and Heldayani, E., 2019, June. Development Strategy For the Special Interest of
Sustainable Tourism Object of Palembang. In IOP Conference Series: Earth and
Environmental Science (Vol. 286, No. 1, p. 012038). IOP Publishing.
Pharino, C. and et. al., 2018. Paranormal tourism: Assessing tourists' onsite experiences. Tourism
management perspectives. 28. pp.20-28.
Remondes, J. and et. al., 2019. Impacts Caused by the Web in Tourism Marketing. International
Journal of Marketing, Communication and New Media, (5).
Robinson, R.N. And et. al., 2018. Food tourism subsegments: A data‐driven analysis.
International Journal of Tourism Research. 20(3). pp.367-377.
Séraphin, H. and Nolan, E. eds., 2018. Green events and green tourism: An international guide
to good practice. Routledge.
Panasiuk, A., 2019. Crises in the functioning of urban tourism destinations. Studia Periegetica,
(3 (27)).
ONLINE
Travel trends, 2015.[Online] Available through:
<https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/
traveltrends/2015>.
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