Special Interest Tourism: Overview, Customer Motivations, and Impact

Unit- 40 Special Interest
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
An overview of special interest tourism product and services....................................................1
An assessment of how customer motivations, needs and expectations influence special interest
tourism........................................................................................................................................2
An analysis of the relationship between customers motivations and influence and special
interest tourism product and services..........................................................................................3
A critical analysis of how diverse customer motivation and expectations are met by special
interest and niche tourism markets, products and experiences...................................................4
PART 2............................................................................................................................................4
An interpretation and assessment of relevant data and statistic on the scale and scope of a
chosen interest market.................................................................................................................4
An analysis of the impact of special interest tourism and how tourism providers respond to
customer needs and expectations................................................................................................6
A critical analysis of the impact of special interest tourism on chosen destination....................7
An examination of new and emerging special interest markets, product and providers.............8
An evaluation of the impact of market forces and trends on the development of special interest
tourism markets...........................................................................................................................9
A critical evaluation of the development and impact of special interest tourism on a chosen
destination...................................................................................................................................9
PART 3..........................................................................................................................................10
Covered in ppt...........................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The special interest tourism is the sector that is provisioned by the customised tourism
perception which is provided to the special group of individual that have the better insight and
interest towards the tourism. As tourism try to convince the visitors by satisfying them by
fulfilling their special need and demand. It reflect the positive engagement in between the
visitors and host countries by which authentic experience get conveyed. It include the widest
range which is enormous and increases the probability of possibilities of the better production so
as to dominant the interest and reason of travel (Altman, 2018). The following report is based on
Holiday Architects was established in 2010 and have work to listen the clients and understand
the prospect that travel need to be design much better and suitable holiday travel that matched
with visitors requirement. The report consist of the overview of special interest tourism along
with its product and services, customer motivation, need and expectations that influences
tourism, relation between customer motivation and tourism product. In addition includes the
statistics on the scale and scope, impact on special interest tourism, new and emerging special
interest markets, providers and product and impact of market forces.
PART 1
An overview of special interest tourism product and services
The Special Interest Tourism is gaining much more importance in now a days. It is a
branch of tourism which mainly focuses upon choosing a holiday package by the tourists
themselves as per their needs and personal interest (Amerta, 2018). The major objective of this
type of tourism is to satisfy the personal need of an individual tourist or a group of tourists. In
this branch of tourism majorly the services provided are as similar to to the overall tourism
industry such as Travel Agents, Intermediaries Related to Tourism, Events and Activities which
would be Covered in the Package, Mode of Transportation, Information Regarding
Accommodation Provider etc. The major products and services which are offered in Special
Interest Tourism are “Educational Tours”, “Cultural Tours”, “Historical Tours”, “Tours Related
to Adventure Activities”, “Religious Tours” etc. The further division of these products and
services can also be done on the basis of whether the tour is in rural or urban area or whether it is
over water or under water. Now a days many people are going to different countries or region to
learn any foreign language or to attend a course through this SIT. By adopting for a cultural tour,
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people are knowing about the different cultures existing and the way of lifestyle of new people.
Religious tour packages mainly focuses upon a place which holds any religious significance . For
instance people visiting Jerusalem want to experience the way how Jesus lived there (Camilleri,
2018). For example, tourism sector must have provide different goods and services as per the
requirement of business and with this also maintained major considerate the towards the better
level of enjoyments. In this prior modification is done in terms of accommodation services and
with other facilities as well.
An assessment of how customer motivations, needs and expectations influence special interest
tourism
The motivations, needs and expectations plays a major role upon Special Interest
Tourism in various ways. The influence will be based upon the tourism product that how that
product is enable to satisfy the needs of the tourist. There are various factors which will
influence the Special Interest Tourism such as “Cost”, “Time Period of Package”, “Facilities
Provided” etc. Various other factors which will influence the Special Interest Tourism are
“Uniqueness of a Location”, “Comfort Level which is Being Provided”, “The Authenticity of a
Particular Location”, “Political and Environmental Factors Involved”. For instance if a person
wants to go for a tour, that person should not choose a destination where political tensions are
going on. Further a person will not prefer to go to such a destination where there are various
environmental natural disasters are taking place (Cicero, 2018). The Motivation can be defined
as all those internal and external factors which are responsible for people to do a certain job or
role. The theory of motivation evolved by Abraham Maslow describes 5 categories of human
needs such as “ Self Actualization”, “Esteem Needs”, “Belongingness and Love Needs”, “Safety
Needs” and “Physiological Needs”. For example, if company wants to achieve better
achievement then there is a need to satisfy the customers first by which they become motivated.
It is used to influenced the buying behaviour of customers by which special interest in the
tourism is attained in effective manner.
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