This report analyzes the impact and influence of the macro environment on a hospitality organization and its strategies. It includes the use of frameworks like PESTLE analysis, SWOT analysis, and Porter's Five Forces model to identify the competitive advantage within the market. The chosen organization is Meliá Hotel International, a Spanish hotel chain operating globally. The report discusses the political, economic, social, technological, environmental, and legal factors affecting the organization. It also examines the internal environment and capacities of the organization using SWOT and VRIO analysis.