Hospitality Business Strategy: Fairmont Hotels and Resorts

Unit – 41
Hospitality Business
Strategy

EXECUTIVE SUMMARY
` This project is based upon Fairmont Hotels and Resorts for being a global
chain of luxury hotels that operates its functions in 76 properties with its strong
presence in Canada and United States. This project analyse the impact of macro
environmental factors upon operations of hospitality industry with the implication of
PESTLE Analysis. It further examines the internal environment with its capabilities
for organisation by applying SWOT analysis and VRIO model. It demonstrates
Porter’s Five Force model for identifying competitive strategies in developing
strategic management plan of business with Ansoff’s Growth Vector matrix.

Table of Contents
EXECUTIVE SUMMARY...................................................................................................................2
INTRODUCTION................................................................................................................................4
PART A................................................................................................................................................4
PART B..............................................................................................................................................10
CONCLUSION..................................................................................................................................13
RECOMMENDATIONS....................................................................................................................13
REFERENCES..................................................................................................................................14

INTRODUCTION
The business strategy is described as actions taken by managers for
developing vision and mission of an enterprise that leads to remain stable in
competitive position at global market. It is most important for managers of an
organisation to hire and select new candidates with specialised skills for improving
efficiency of its workforce as to complete target within particular duration. The
organisation selected for this project is Fairmont Hotels and Resorts for being a
global chain of luxury hotels that operates its functions in 76 properties with its strong
presence in Canada and United States. This project analyse the impact of macro
environmental factors upon operations of hospitality industry (Andrades and
Dimanche, 2019). It further examines the internal environment with its capabilities for
organisation by applying appropriate frameworks. Additionally, it demonstrates
Porter’s Five Force model for identifying competitive strategies in developing
strategic management plan of business.
PART A
The business strategy is very important for an organisation as it drive to
achieve short and long term goals. This further describes various methods for
business to complete its target at particular duration by adopting various strategies.
Managers of Fairmont Hotels and Resorts implement this as to build their
competitive advantages with innovative, creative and distinctive thinking skills by
building good employee relations.
Fairmont Hotels and Resorts:- The Fairmont Hotels and Resorts for being a
global chain of luxury hotels that operates its functions in 76 properties with its strong
presence in Canada and United States (Beh and Shah, 2017). The founders of this
hospitality industry are Theresa Fair Oelrichs and Virginia Fair Vanderbilt which
organised in 1907. Its Chief Executive Officer is William R. Fatt since 1st October,
2001. This consist website at www.fairmont.com with its subsidiaries that are Accor
and Four Seasons Hotels and Resorts.
PESTLE Analysis: