Impact of Macro and Micro Environment on Hospitality Business Strategy - A Case Study of The Savoy Hotel
VerifiedAdded on 2023/01/11
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AI Summary
This document discusses the application of frameworks and analysis of the impact of macro and micro environment on the business strategy of The Savoy Hotel, a famous 5-star hotel in the UK. It includes PESTEL analysis, SWOT analysis, and the use of Porter's Five Forces model. The document also examines the internal environment and capabilities of the hotel and applies the VRIO analysis. Additionally, it explores the use of Porter's Five Forces model to analyze competition in the hospitality industry.
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