Hospitality Business Strategy

Hospitality Business Strategy

Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Analyse the impact and influence of macro environment on chosen organisation....................2
Analysis of internal environment & capabilities of organisation...............................................4
Evaluation of the competitive forces of Wyndham Hotels & Resorts.........................................6
Application of range of concepts and models, interpret and frame strategic planning...............7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Business strategy is a master plan that management of an organisation implements for
securing competitive and leading position at marketplace. Along with this, it is a set of actions &
decision that is consider by an organisation to achieve goals effectively and timely as well. In
context to a business, it is a long range sketch of direction, destination and desired image of a
company (Bratton and Watson, 2018). It is essential for an organisation to create an effective
strategy so that a company reaches towards growth and success as well. In the report, Wyndham
Hotels & Resorts is chosen as a base company. It is an international chain of hotel and resorts
based in the US. It was established in the tear 1981 and at present it has around 9000 hotels
worldwide. The report will cover environmental analysis that is macro environmental factors that
effect on business performance and activities. Along with this, analysis of internal environment
& capabilities is describing by using various frameworks. Furthermore, porter’s five force model
is applied for identifying level of competition of the respective company in market. At last,
different theories and concepts is cover and a strategic management plan is developing that aid in
achieving objectives within given time frame.
MAIN BODY
Analysis of impact & influence of macro environment on chosen organisation
There are various factors that has influence on efficiency & activities of an organisation. It
is determining that macro environmental factors are keep on changing and for this, it is essential
for managers to develop an effective strategy that help in declining the level of risk and threats
associated with external factors. For analysing external environment, the managers of Wyndham
Hotels & Resorts adopt PESTLE analysis that is discussed below:
PESTEL analysis
It is defined as a framework which assist in identifying factors that has direct influence on
overall performance and activities. This framework includes six factors, which is given below in
relation to Wyndham Hotels & Resorts
Political Factors- It consist of factors such as tax rates, fiscal policy, monetary policy,
political stability and so on. It is determining that political condition of US is good and its
support companies to enhance their operations in other countries so that economy is reaching
towards growth and development as well. Along with this, political factor has also negative
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