Planning for Growth: Evaluating Opportunities and Sources of Funding for Laynes Espresso

This document discusses the planning for growth in the context of Laynes Espresso, a small medium enterprise in the UK coffee shop industry. It covers key considerations for evaluating growth opportunities, options for growth using analytical frameworks, potential sources of funding, developing a business plan for growth, and succession options for small businesses.

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1 Key consideration in order to evaluate that growth opportunity............................................3
M1 Discuss the options for growth using a range of analytical framework to demonstrate the
understanding of competitive advantage.....................................................................................4
P2 Evaluation of Ansoff growth matrix.......................................................................................6
P3 Potential source of fund..........................................................................................................7
M2 Evaluate potential Sources of funding and justification for the adoption of an appropriate
sources.........................................................................................................................................7
P4 Business plan for growth......................................................................................................10
M3 develop an appropriate and detailed Business plan for growth of business and appropriate
framework for achieving objectives..........................................................................................11
P5 Succession option for small business...................................................................................13
M4 Evaluate exit or Succession option and exit plan for small business with their comparing
and contrasting...........................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
The planning for growth is related from the strategic business activity that get enable the
business owners in order to plan and track organic growth or revenue of business. This will also
allow the business owner of any company in order to plan and track the natural growth in
relation of revenue. This will allow every business to do allocate its limited resources towards
giving a specific effort to adopt the new changes within the industry that will drive by the digital
disturbance as well as efforts and will try to differentiate from the competitors. Apart from the
growth plan that is mainly related from the game plan to reaching for growth and targets of
company, this comprises an important step within for the growing business world (Ali, and
Mehreen, 2019). Now in the context of UK coffee shop company Laynes Espresso is considered
as small medium enterprise that is mainly being famous for freshly roasted coffee beans, the
company established in the year 2011, also the company wants to expand its business in other
countries by introducing its unique taste of coffee. This report includes a detail brief about
Ansoff matrix to get determine the growth as well as porter generic. Apart from this also
includes the different sources of fund and success planning for coffee shop.
MAIN BODY
P1 Key consideration in order to evaluate that growth opportunity
Planning and growth are defined as the process of defining and evaluating the variations as
per the need in order to achieve the aim and objectives. This is process of the company is useful
for balancing the break down in between the company and from where the company that wants
to achieve after some duration of time. The laynes Espresso is the SME that wants to accomplish
the development for expansion of the business in other countries. The further competitive
advantage framework will be discussed is as follows-( Bayatloo, and Bozorgi-Amiri, 2019).
Porters’ generic
This is the general strategy that get identify the way that will provides the competitive
advantage to the company in the competitive marketplace. This also includes some of the
strategies, that will be used by laynes Espresso to get expand its business.
Porter generic strategy;
This strategy is being helpful to determine the pathway and will analyse the competitive
advantage in order to beat their competitors. This also includes the four strategies that gives

appropriate guideline to company in four different ways to achieve the better competitive
advantages by their rivalry. This porter generic is become helpful to implement the different
strategies that will be helpful to expand the business of Laynes Espresso.
 Cost leadership- This strategy belongs from product when company is offering products
and services with some of minimum range of prices that will provides support and
guidance to company to get achieve the highest share of market. The Laynes Espresso is
using the strategy to get influence the high number of consumers and will provide them
quality of coffee comparatively low cost as comparison to its competitors (Danson,
Halkier, and Cameron, 2018).
 Differentiation focus- This includes the strategy that is being used by the company to
implement the innovation and creativity in its products and services in order to achieve
the higher sales of large market. By the help of this strategy company will develop its
products, that will be completely new launched within the market. The Laynes Espresso
uses the strategy in order to gain its advantages of rivalry by attracting the attention of
large customer base.
 Cost focus- This strategy is used by company in order to focus on Niche market and will
be trying to provide the different product and services with minimum price. This also
have been introduced by the company in order to do the complete analysis of the market
and to get satisfy the desired needs of customers by providing them service and quality of
coffee with low price.
 Differentiation focus- This approach is used by Laynes Espresso, that is related to
offering the diversified products to customers like offering coffee with sandwich and
snacks. This will provide a company an exclusive brand image to its coffee shop and
assist to achieve long terms goals and get success in market. The Laynes Espresso is
comparatively using this strategy to offer the new product and services to its customers.
and to collect the maximum revenue by get enhancing the sales process of company.
as well as also there are other way to get evaluate the opportunities of growth-
partnership- The partnership will also get helpful for the business for hosting the events
together on behalf of the company. As well as partnership also do leverage all of the available
resources of the business that us great way to build and grow the business.

launching of new products- The launching of new product will get generates the attention for
the company as well as also get increase the revenue as well as enhance the reputation of the
company
M1 Discuss the options for growth using a range of analytical framework to demonstrate the
understanding of competitive advantage
PESTLE ANALYSIS
This is an analysis that will get define the macro-environment factor that will get affect the
business performance of Laynes Espresso to gain the competitive advantage that will serving the
growth with help of expansion (Dong, 2020) Here are some of the different factors that is
getting measured by the analysis that will be define below-
Political driver- This represents the interruption of government as UK is more stable
country, so, there are some of the strict guidelines of government. as well as this will also
provide huge opportunity for development of business. The laynes Espresso gets various
advantages because UK has wider range of acceptability and a level of certainness.
Economic driver- This includes the numerous factors as like inflation, foreign exchange
and economic circumstances of the Nation. The economic value of company UK is more
stable and much higher in comparison to any other countries. This will provide a good
opportunity for the company in order to expansion of its business.
Social driver- This will be helpful to get share the belief, values and living standards of
the society that has been get direct effect on the Laynes Espresso. Now, a days a good taste
of coffee is the first preference of any of the customers. if the company is focused to provide
a good quality of coffee, then, it will be helpful for enterprise to get influence the customers
in an easy mode.
Technological driver- The coffee shop will also sometime get focused on its wide range
of technology if they are focused to provide free WIFI, charging points as well as music then
from these things customers will easily attracted by these policies of company because music
and free WIFI most of the youth like these things mostly.
Legal driver -This driver is related from the legal factor of company. This will be
generally helpful in resolving the disputes if, this will get occur on some of the
circumstances. As well as Layne Espresso is serving the beverages and food there are some

regulations associated for the safety and security purpose of customers that have to be
followed by the coffee shop for further upgradation.
Environmental driver- This is related from the ecological conversion and environmental
protection by not using any substances and materials in its coffee or food that is harmful for
environment as well as health purpose of the customers. The sustainability is environment is also
beneficial for food and beverages shops. (Faulkner, Murphy and Scott, 2020
Khan, 2019).
P2 Evaluation of Ansoff growth matrix
Now, for further determining the competitive advantages, of Layne espresso, Ansoff matrix
model will be used, that will be further discussed below for better understanding of market of
particular firm.
Ansoff matrix is being useful to make diverse policies and a framework that helps though
emerging positive strategies by which business achieve improvements and growth in upcoming
period of time. This Ansoff model has an emphasis to achieve the wants and desire of the
customers to get attain the several prospects of the market that help to more sales. This model is
as described below as:
Market penetration: within the approach the present product will be traded in current
marketplace to get share within the advanced market share. It is beneficial for Laynes Espresso
as they are actually abundant and conscious about the changed progress of their individual
quality of coffee and previously has a reliable variety base that takes them all of unique from
other competitors. The market development will get helps the business of lowering the prices as
well as bundling of the products as well as offerings that can get help to gain the transaction and
provides the company an enormous insight to their customers as well as total market view of the
products.
Market development: This approach is used when coffee shop offers its product and
facilities in current market place by directing the coffee market. This needs a lot of funds and
fund as newer market consumes different features therefore to settle down in entirely change
market required more investigation of coffee shop Thus Laynes Espresso Limited uses this by
via diverse advertising activities to expand the market share and profit of company. Apart from
this market development also get help the laynes espresso to get choosing and get engaging
within the strategy of the development of the market.

Product development: This get assist the coffee shop for introducing the new products by
using some unique process and make its coffee and snacks different from other competitors, this
is useful for the development of coffee shop while achieving the assurance of the customers and
attains long term profit. It is used by Laynes espresso to advance more and extra sales and
revenue and to increase the benefit of rivalry. As well as developing the new products will get
means to target the new markets as well as increase the market share and revenue systems.
Diversification: This includes the representation of innovative and unique new products
line in fresh marketplace. This will be sometime riskier for the business as this contains a portion
of struggle that will get affected the performance of the business. apart from this diversification
get allows for the more variety as well as options for the products as well as services that will
create a tremendous boost to the brand image of marketing
These are some of the unique approaches as explained above, that is made under Ansoff matrix
and Laynes Espresso is also using the diversification policies. For the fresh market that will
provide the positive changes for the business of coffee and as more of the difficulties as well as
much more profit for the business. as well as coffee shop is the place that is very liked by all the
individuals and everybody has enormous interest towards the coffee and snacks. This is also
helping the shop to reach its tag and reputation on broader stage that assist the growth and
development of the coffee shop (Lourenco, and et., al 2020).
P3 Potential source of fund
Sources of funding will be helpful to increase the capital of coffee shop that will be helpful
for coffee shop in order to making the contribution for company for the achievements of goals
and objectives for company. The Laynes Espresso will be required $ 250000 to open its business
in other countries and they have only had the fund half of it. Therefore, coffee shop has not
enough money or fund to do investment within the company. The coffee shop is required more
amount of money for raising fund as well as different types of sources to accomplish its planning
for growth and development of company, the sources where the coffee shop will get help is as
follows; -
Inside sources- This is a kind of fund that is get created by the company by itself as well
as this will get achieve by selling their own asset and fund of coffee shop as well as also get
focused to earn from the market by involving itself in day and night shifts.

Outside source- This is a type of fund that is gained by coffee shop from external funds and this
will also involve various factors as for example debentures, crowd funding, equity shares as well
as many of the other sources that will further assist to get expand the coffee shop in different
other companies (Masoumi-Amiri, Shahabi and Barforoushi, 2021).
M2 Evaluate potential Sources of funding and justification for the adoption of an appropriate
sources
Now, there are some of the sources that will be used by Lynes Espresso is as follows-
Bank loan- The amount that brings from bank for coffee shop and then, it will be again
paid by the owner of coffee shop after some period of time. This is most common and easy
source that, everyone gets this easily. This is available for both periods of time for long term as
well as short term as well as Laynes espresso will gets some of the interest rates
Advantage Disadvantage
 Laynes Espresso will get some of
the huge benefit from bank loan as
they become the huge amount from
the bank and that is being
compensated back after the same
period of time with complete
interest.
 The coffee shop is do not have to
give equity to get loan from the
bank. The venture capitalist as well
as angel investors that typically
needs the company to give and
make payments to the bank with
proper interest on time
 Laynes Espresso also has difficulty.
since the loan is providing on the
terms of some of the asset and bank
takings some of the security paper
for assurance of money and that is
in custody if coffee shop will do not
capable to pay that amount in
return.
 Obtaining a bank loan is extremely
time taking. Because this will
required full extensive paperwork as
well as terms of interest, that will be
quite complicated, because this
process as not quick in comparison
to other process
Angel funding- This is related from the sources, which will be get obtained by some of
NGO or investors as well as angel financing also includes some of the family relatives’ friends

who are not interested for taking interest, because they also want to get expand the business
because they are emotionally get attached with the owner of coffee shop.
Advantage Disadvantage
 Laynes Espresso expansions more
advantage as they remain capable
toward connect the information and
trust of the coffee shop investors
 The greatest advantage of the
business of the angel investor is
receiving the fund from the angel
investors as taking the less risk if,
the coffee shop is taking a small
business loan. Apart, from this
business does not pay back the
funding of angel investors because
the angel investors are receiving,
the equity of exchange in financing.
 Laynes espresso get drawback from
angel funding as the stocks has been
divided that separated the sales and
return of the business of coffee
shop.
 The basic disadvantage of using the
angel investors is being occurred
within the business is being run and
received the part of income when
the business is being sold and make
an image in eyes of customer.
(Keeble and Wilkinson, 2017)
Crowd funding- within this funding, the preferable amount will get collected from the
large practice of funding and the project as well as venture by the help of increasing small
amount of money from the large number of the people as typically from internet as well as social
media websites. The crowdfunding is also known as crowd sourcing as well as this is also called
the finance that is become alternative resources of funding for every business. Apart, from this
crowdfunding is the way in which coffee shop Lynes Espresso can easily and quickly will raise
its money without any of the difficulties toward taking money
Advantage Disadvantage
 Laynes Espresso becomes the
benefit of this as like they practice
online platforms that also endorse
the product and services and
services of coffee shop.
 Laynes Espresso faces the
disadvantage too as it impacts on
the low brand image within the
market place.
 by the help of which, business of

 This gives the result within the
process of business as well as
audience and will provides the most
loyal customer to the business-like
coffee shop.
coffee shop will frequently, will
getting the reward as well as return
also will share much of the business
as well as investors.
Overdraft: Overdrafts is the additional services that is increased by the bank to its
specific clients and in this bank spread the extra boundary of the recognition by which some of
the amount is withdrawal by the company. Apart, from this an overdraft is the extension of
credit, the overdraft will allow the account holder in order to get continue as well as withdrawing
money even when the account does not have proper funds or in the case, they have insufficient
fund in order to recover the amount of withdrawal (Kemp, 2018)
Advantage Disadvantage
This gives more flexibility and
comfortability by which laynes espresso
will becomes additional liberty to
withdraw the amount from their funds.
 Laynes espresso also has to give
compensation the high quantity in
return of that overdraft.
 The amount of money that can be
accessed through the help of
overdraft that led to be the lower
than, personal loan. There is also
amount of fees and interest will be
charged on the overdrafts that will
be high sometimes.
P4 Business plan for growth
The growth planning of the business is related from the strategic business activity that make
capable to business owners in order to plan as well as track some of the growth of the business.
This will allow the business to proper allocate its business resources towards making a cantered
efforts to business to get changes within the business to get manage the digital disruption and
will get differentiate from the competitors. This is properly a written document that involve all
the related data and information that is needed for the business to get measure growth and
development of laynes Espresso. The coffee shop required the business strategy that supports

them to attain the growth and huge market share in an operative way. This also get identify the
needs of the Laynes espresso that includes all the dissimilar issues as similar to visualisation,
task, objective and many other issues too (Langenwalter, 2020). This will be also helpful to
handle different function with more quickly and effective manner and also supports the coffee
shop while making numerous decisions making for the wellbeing of the coffee shop. This also
involves various different approaches that are connected to the funds that are advanced in a way
to achieve advanced sales and return while increasing new business. The specific objectives for
using these detailed business plan for growth is as follows-
 Short-term goal: The laynes espresso is working with the specific objectives to achieve
the huge platform in order to serve good quality of coffee to the customers who really
trust that, our coffee shop is serving a good quantity and quality of coffee. The coffee
shop is also focused to adopt the new technology to make fun involvements and
communicate more peace in the life of the individuals.
 Long term goals: The laynes Espresso has the mission to seize the attraction of higher
number of customers and make profit and sales by attracting the larger people who like
our services and quality of coffee.
Strategical purposes: one of the basic aims and objectives of laynes Espresso is to
progress and earn large amount of the profit inside the coffee shop and trying to improve
the ratio of profit of the coffee shop as from 30 to 60 percent within in the next coming
years. The coffee shop owner is working day and night to get satisfy the persons with
their good quality of coffee that is made from the roasted beans that will quickly fresh the
mind of customers. The coffee shop owner is also use SMART objective in order to
advance and to become survive within the business by using this competitive advantage
detailed, attainable, quantifiable, accurate and time bound.
 Financial information: This is the data that is connected to the inflows and outflows of
the coffee shop that is the key part of the progression of business that helps to get achieve
the objectives in appropriate way. Laynes Espresso is always get focused to achieve the
usages of various different resources as for example like internal and external capitals in
order to accomplish the goals of business in appropriate way.

M3 develop an appropriate and detailed Business plan for growth of business and appropriate
framework for achieving objectives
Through receiving development laynes espresso will achieves various actions and that benefits to
complete the budget in direction to activate business monetary capabilities. This also will get
comprises all the diverge actions as similar execution of advertisement, advertising procedures,
technical progression and several others features also (Morozova, Popkova, and Litvinova, T
2019).
Total forecasted budget- The total forecasted budget will be giving an overview of the
business as well as budgeting of the coffee shop that will be helpful to get identify the
expectations of the income and revenue of company that every business will get wants to achieve
for the future period of time. This also get comprise the financial forecasting that will be helpful
to getting estimated the amount of revenue as well as income that will be going to get achieve
within the future period of time. As when the firm or shop will be trying to entering the data into
the master budget of coffee shop, at the time this will give information to the average monthly
income as well as expenses. Apart, from this there are three types of forecasting qualitative, time
series analysis as well as projection of the casual models.
Particular 31/12/21 ($) 31/12/21($) 31/12/21($)
Applying technology
rate
15000 - -
Advertising event 9000 8000 6000
Advertisement
expenditure
6000 5600 5800
Collections 2000 4000 3000
Training charges 6500 8000 8500
Total Cost 38500 25600 23300

from the above mention budget format, owner of laynes espresso to develop a sustenance from
the company while expanding their business in other country.
from the cash flows, this is known that coffee shop is in improved state as their accountabilities
are much smaller as associated to the assets laynes espresso pay several taxes in all the years.
P5 Succession option for small business
This is really essential for every business to develop a plan for succession within the
business and execution of the plan within the business. This succession plan will be really
helpful to gain competitive advantages and will improve the efficiency of company in an
effective manner. This will also provide a proper support for the company in order to enhance
the capabilities of the business with numerous uncertainties, that will be already present within

the market on regular basis. There are some of succession as well as exit plan that will be further
explained as below-
Exit planning- This is related to the terms, that is individual analysis of some specific factors
that will impact on the performance of laynes espresso, this will also assist the coffee shop to
measure several problems that will provide efficiency and profitability to coffee shop. There are
also some approaches for Exit that comparatively, will be taken into the consideration of
company (Nuscheler, Engelen and Zahra, 2019).
Winding up- This is also a specific form of business, that will be helpful for the business
in order to sale all of the assets to satisfy the specific needs of the company and will provide the
similar and mostly required channel of distribution to the stakeholders.
Benefits drawbacks
 This will provide the assistance to the
coffee shop as they didn’t have to face
any liability and they are entirely free
from the legal clashes.
 This may be possible that Laynes
espresso will losses its market share
and it will be the most inefficient
procedure that brings extra load on the
coffee shop.
Selling in open market – This is the procedure in which the organisation will be offer its
products and services in sale by providing some of the discounts on food stuffs or selling its food
and coffee on food trucks that will be feasible for the customers for purchasing food stuffs within
some of the specific areas. This may be also possible that nothing will be left everything of the
coffee shop will be purchased by customers and, through, this nothing will be get affected and
everything will get sorted without any impact on brand image. As well as the coffee shop will be
also sold to the third party if above stated things will not get possible.
Benefit Drawback
 This will be doesn’t impact the
goodwill of the company as when
business get purchased by the third
party.
 The laynes espresso loses its higher
expert and knowledgeable staffs thus
excellence of the business gets extinct.

Selling to family members- there are various benefits of selling the business to family
members, this can own brings the challenges that family tends will get enjoy the own set of
challenges of the business that will create the more stability within the business. but this can also
present some of the problems for the buyers within the business to get operate them
Benefit Drawback
 Getting knowing the various
advantages of being family owned and
will get run the firm that can get help
the business to get maximise the family
owned business
 This will get effect on the lack of skill
experience as well as some family
business that will appoint the family
members into the roles of skills as well
as training.
M4 Evaluate exit or Succession option and exit plan for small business with their comparing and
Succession plan: - This gives and comprise the diverse prospects that is expanded through the
business in direction to advance their sales and revenue individually. In this the command of the
entity will be moved to some different individual. The Lynas espresso fixes that to deal with
various problems and the coffee shop use merger and acquisition (Pius, Alharahsheh and
Sanyang, 2020)
 Merger & acquisition: this is the process in which two industries can combine together
to advance their sales and these businesses has similar scope to improves the
development in market. Though acquisition is in which one business owns the other to
increase the productivity.
Benefit Drawback
 It helps to advances the dissimilar skills
and attaches the finest and educated
individual to advance additional rivalry.
 There are also some of the difficulties
as well in which more complications
will be produced as here are dissimilar
persons who have diverse mentality.
This has been examined that sequence plan in which merger and acquisition will is opted by the
laynes espresso to improvement the benefit after the competitive marketplace. The thing

assistances to attain the well development and greater market share and increase long period
achievement in upcoming future. for the coffee shop these succession and exit planning is used
for the business for winding up business at some of the time when business of coffee shop is
facing any problem (Ugwoke, and et., al2021).
CONCLUSION
It has been decided from the above report that development is important for the business
while reaching the long-term achievement in the business. While increasing the business it is
compulsory that business must make the commercial strategy to promotion of the goals and goals
of the business. In adding to this Porter's generic model and Ansoff matrix used to express
dissimilar approaches to improvement achievement and expansion.
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