Planning for Growth in Laynes Espresso Coffee Shop

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................3
P1 Key consideration in terms of evaluation of growth as well as opportunity..........................3
M1 Options for growth with help of analytical framework with reference to competitive edge 5
P2 Ansoff growth matrix.............................................................................................................6
P3 Potential funding sources.......................................................................................................8
M2 Estimate potential sources of funding...................................................................................8
P4 Plan for business growth......................................................................................................10
M3 Detail business plan with appropriate framework...............................................................11
P5 Succession option.................................................................................................................13
M4 Succession option and exit plan..........................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................15

INTRODUCTION
The overall planning process is mainly concerned with the process of strategic business form
of activity. This will leads to convey most enable type of business ownership that will facilitate
proper plan or track through organic sort of revenue as well as growth of business. This is highly
beneficial for business expansion with owner of company that conduct with proper planning and
continue with optimum plan or track through overall relatively growth in relation to revenue.
This will help most of the business that handle proper allocation through limited sources in
respect of given situation with effect for adoption to ensure new changes in business industry in
order to drive digital face disturbance through differentiate efforts as compared to competitors.
However planning for growth is properly linked with appropriate game plan that will reach up to
growth along with target of organization (Barnett, 2017). The company has taken significant
effort step in growing business world in competitive market. The chosen SME company in UK
coffee shop that is Laynes Espresso that is associated with small medium enterprises that is
associated with one of the famous freshly roasted coffee beans, the organization is formed in
2011. The organisation extend in order to expand with overall business within country that is
related with taste in terms of unique preference of coffee. The report consist of
detail explanation in relation of Ansoff Matrix that will determine with growth along with porter
generic. The report includes several sources with appropriate fund along with proper planning
success planning through coffee shop.

MAIN BODY
P1 Key consideration in terms of evaluation of growth as well as opportunity
Overall process of planning and growth that is linked with defining with proper evaluation
through variation that is much needed for appropriate achievement with aim and objective
(Birkin, 2017). It is the process within organizations with useful through balancing through break
among organization as per preference of company desire to achieve at some point of time. In this
SME company Layne Espresso decided to achieve proper development through expansion of
business within country specific. The optimum level of Higher competition with higher
advantage through framework that is associated in the below report
Porters generic
It is optimal level of strategy which is recognized in appropriate manner that will provide some
competitive edge within Market place. It will leads to conclude some kind of optimum strategies.
This strategy is most useful in Laynes Espresso in order to expand their strategy within the busi-
ness opportunity.
Porter generic strategy
This is one type of useful strategy that is most useful for proper determination that will outline
suitable direction in order to analyses competitive edge within company market place through
high competition and strengthen its ability to compete (Bonakdar, 2020). This consists of four
kinds of strategy which is absolutely reflect proper guidelines within company that reflects upon
better kind of competitive achievement through higher advantage as compared to other
competitors. The porter generic is most useful kind of implementation with their better kind of
facilities or strategy that will extended through business strategy that is most useful in contrast of
Layne Espresso.
 Cost leadership- This strategy is relatively associated with product range of company
that deals in offerings along with service that will consist of some sort of minimum range
of category with reference to price (Bridge, 2018). This will deliver proper support along
with directions towards company vision so that they can target highest share in the