Planning for Growth: Evaluating Opportunities and Sources of Funding for Laynes Espresso

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1 Key consideration in order to evaluate that growth opportunity............................................3
M1 Discuss the options for growth using a range of analytical framework to demonstrate the
understanding of competitive advantage.....................................................................................4
P2 Evaluation of Ansoff growth matrix.......................................................................................6
P3 Potential source of fund..........................................................................................................7
M2 Evaluate potential Sources of funding and justification for the adoption of an appropriate
sources.........................................................................................................................................7
P4 Business plan for growth......................................................................................................10
M3 develop an appropriate and detailed Business plan for growth of business and appropriate
framework for achieving objectives..........................................................................................11
P5 Succession option for small business...................................................................................13
M4 Evaluate exit or Succession option and exit plan for small business with their comparing
and contrasting...........................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
The planning for growth is related from the strategic business activity that get enable the
business owners in order to plan and track organic growth or revenue of business. This will also
allow the business owner of any company in order to plan and track the natural growth in
relation of revenue. This will allow every business to do allocate its limited resources towards
giving a specific effort to adopt the new changes within the industry that will drive by the digital
disturbance as well as efforts and will try to differentiate from the competitors. Apart from the
growth plan that is mainly related from the game plan to reaching for growth and targets of
company, this comprises an important step within for the growing business world (Ali, and
Mehreen, 2019). Now in the context of UK coffee shop company Laynes Espresso is considered
as small medium enterprise that is mainly being famous for freshly roasted coffee beans, the
company established in the year 2011, also the company wants to expand its business in other
countries by introducing its unique taste of coffee. This report includes a detail brief about
Ansoff matrix to get determine the growth as well as porter generic. Apart from this also
includes the different sources of fund and success planning for coffee shop.
MAIN BODY
P1 Key consideration in order to evaluate that growth opportunity
Planning and growth are defined as the process of defining and evaluating the variations as
per the need in order to achieve the aim and objectives. This is process of the company is useful
for balancing the break down in between the company and from where the company that wants
to achieve after some duration of time. The laynes Espresso is the SME that wants to accomplish
the development for expansion of the business in other countries. The further competitive
advantage framework will be discussed is as follows-( Bayatloo, and Bozorgi-Amiri, 2019).
Porters’ generic
This is the general strategy that get identify the way that will provides the competitive
advantage to the company in the competitive marketplace. This also includes some of the
strategies, that will be used by laynes Espresso to get expand its business.
Porter generic strategy;
This strategy is being helpful to determine the pathway and will analyse the competitive
advantage in order to beat their competitors. This also includes the four strategies that gives

appropriate guideline to company in four different ways to achieve the better competitive
advantages by their rivalry. This porter generic is become helpful to implement the different
strategies that will be helpful to expand the business of Laynes Espresso.
 Cost leadership- This strategy belongs from product when company is offering products
and services with some of minimum range of prices that will provides support and
guidance to company to get achieve the highest share of market. The Laynes Espresso is
using the strategy to get influence the high number of consumers and will provide them
quality of coffee comparatively low cost as comparison to its competitors (Danson,
Halkier, and Cameron, 2018).
 Differentiation focus- This includes the strategy that is being used by the company to
implement the innovation and creativity in its products and services in order to achieve
the higher sales of large market. By the help of this strategy company will develop its
products, that will be completely new launched within the market. The Laynes Espresso
uses the strategy in order to gain its advantages of rivalry by attracting the attention of
large customer base.
 Cost focus- This strategy is used by company in order to focus on Niche market and will
be trying to provide the different product and services with minimum price. This also
have been introduced by the company in order to do the complete analysis of the market
and to get satisfy the desired needs of customers by providing them service and quality of
coffee with low price.
 Differentiation focus- This approach is used by Laynes Espresso, that is related to
offering the diversified products to customers like offering coffee with sandwich and
snacks. This will provide a company an exclusive brand image to its coffee shop and
assist to achieve long terms goals and get success in market. The Laynes Espresso is
comparatively using this strategy to offer the new product and services to its customers.
and to collect the maximum revenue by get enhancing the sales process of company.
as well as also there are other way to get evaluate the opportunities of growth-
partnership- The partnership will also get helpful for the business for hosting the events
together on behalf of the company. As well as partnership also do leverage all of the available
resources of the business that us great way to build and grow the business.