This document discusses the planning for growth of Beauty Finesse, a SME operating in the UK. It covers the analysis and justification of key considerations, evaluation of growth opportunities, potential sources of funds, and a business plan for achieving strategic objectives.
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Planning for Growth
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Table of Contents INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................3 P1 Analysis and justification of key considerations...............................................................3 P2 Evaluation of growth opportunities...................................................................................5 TASK 2............................................................................................................................................6 P3) Potential sources of funds................................................................................................6 TASK 3............................................................................................................................................7 P4) Business plan for achieving strategic objective...............................................................7 TASK 4..........................................................................................................................................10 P5) Succession and exit options...........................................................................................10 CONCLUSION..............................................................................................................................12 REFERENCES..............................................................................................................................13
INTRODUCTION Planning is a process which requires thinking and formation of a plan which includes specific activities which are systematically and strategically organised in certain manner so that some predetermined goals can b achieved(Alaaraj, Mohamed and Bustamam, 2018). Growth planning is important for companies so that they can make plans and formulate strategies which can help them to grow in the competitive market. SMEs are the small businesses in UK which operate locally in the country and employ less number of employees in company. The chosen business in this report is Beauty Finesse which is a new salon that operates in London, UK and provides a range of beauty services to their customers in London. The company is planning on expanding its business by starting its online application so that customers can book services on the app and get services at their homes which will increase the sales of business. In this report various growth opportunitieswill be evaluated so that the best one can be selected for companies. Also a business plan is discussed along with the ways from where funds can be collected which can help in the successful growth of company. in the end the ways to exit or succeed in market will also be discussed. TASK 1 P1 Analysis and justification of key considerations Beauty Finesse is a SME which operates in UK and provide a wide range of quality beauty services to their customers in London. the com[any is planning on expanding its business by starting an online app where customers can book their services they want online and can be provided with beauty services at their homes as per their convenience which will help in increasing the sales of company. Following are the ways in which company can analyse the key considerations so that it can grow strategically in market: Porter’s generic strategy This model help the companies in selecting a strategy that can help it in gaining a competitive advantage in market so that it can become the topmost brand among all the other businesses:Cost leadership: With the help of this strategy a company can become a cost leader in market by offering its customers products and services at the lowest prices among all the competitors of company. Beauty Finesse can use this strategy to become the provider of
best beauty services in market at lowest prices thus attracting more number of customers and increasing its sales.Differentiation: Under this strategy company tries to attract customers by providing them with goods and services which are highly differentiated and unique making them different from other companies. This strategy can be used by Beauty Finesse by offering better quality of services like use of organic beauty products so that the value of services for customers can increase thereby increasing the sales of company(Bouma and et. al., 2019). Focus: With the help of this strategy company try to focus on a particular target market by either cost leadership or by differentiation so that the response of customers in a particular market can be checked. This strategy can help Beauty Finesse in analysing the effectiveness of using either of the strategies so that it can grow in market and increase its sales. Beauty Finesse can use differentiation strategy in order to successfully grow and expand in the market as the company can attract a large number of customers by the way of differentiated goods i.e. organic beauty products so that best quality services can be provided to them and sales can increase. PESTLE analysis: It is a strategic tool which helps in analysing the macro environmental factors that affect a company and its growth in the market which must be analysed so that their positive and negative impacts can be evaluated:Political: UK is a politically stable nation which means that the rules and regulations of company do not frequently change which is helpful for Beauty Finesse for its expansion as the laws regarding use of technology and business expansion will also not change.Economical: The economy of UK is strong which means that people of UK have high purchasing power which is beneficial for Beauty Finesse as it can increase the quality of its service without having to worry about the prices and the affordability of people (Colantoni and et. al., 2016).Social: People in UK have busy lives and are conscious about their beauty which gives Beauty Finesse a chance to grow in market by offering its products on online app where
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customerscanmaketheirbookingsandgetservicesattheirhomeaspertheir convenience.Technological: Technological advancement of UK can help Beauty Finesse in bringing the online application in function at lower prices which is beneficial for company as it help in saving its costs.Legal: The government of UK support SMEs by bringing such laws in country which can be beneficial in their expansion. this help the businesses in getting subsidies making the expansion for Beauty Finesse cheap(Dierwechter, 2017). Environmental: It is important that the businesses which operate in UK do not cause any harm to environment which can be beneficial for their expansion in market. Beauty Finesse must use organic beauty products so that chemical usage can be stopped and environment can be protected. P2 Evaluation of growth opportunities In order to determine the best strategy so that a company can grow in market and acquire the opportunities that are present in market so that sales can be increased Ansoff matrix can help the companies in planning their growth strategies in an efficient manner. Following are the growth strategies which can be used by Beauty Finesse:Market penetration: Through this strategy a company can grow in market by offering existing products in existing market. Beauty Finesse can use grow with this strategy by either increasing advertising and promotion of its products or by offering discounts and offers on its sales.Product development: With this strategy new or advanced products or services are offered in existing market so as to grow strategically. Beauty Finesse can use this strategy to grow by launching its online application so that customers can book their services at home(Hu, 2016).Market development: This strategy can be opted when existing company products and services are offered in new market. Beauty Finesse can use this strategy to provide beauty services in new markets apart from London so as to grow. Diversification: In this strategy company offer new products or services in new markets. Beauty Finesse can use this strategy and offer its online application services in new market other than London.
From the above mentioned strategies the best suitable one for the growth of Beauty Finesse is product development strategy which will help the company in increasing its sales by offering services at home as per the convenience of customers so that the sales of company can increase along with improving the value of services for customers. TASK 2 P3) Potential sources of funds It is important that companies have appropriate sources of funds so that enough investment is available with company so that it can grow and expand in market so as to gain a competitive advantage in market. following are the sources which can help Beauty Finesse in collecting the required amount of funds: Internal sources: when funds are collected from within business like selling company assets, investment from shareholders, retained earning, collection of debts etc. Following are the benefits of using these funds: AdvantagesDisadvantages Funds can be easily arranged by the businessownerandcanhavefull control on these funds. These are cost effective in nature as no interest amount needs to be paid on these funds. Theownerdohavetodepositany security in order to arrange for these funds. The internal sources might affect the operating profit of company. These may not be enough as per the company’s requirements. Tax benefits on these funds can also not be gained(Keller, 2017). External sources: these are the sources which help in arranging for funds from outside the company with a promise of repaying them back in addition to the interest amount. There are various advantages of using these sources of funds which are explained as follows along with their drawbacks: Bank loans: These are the financial institutes which help in arranging for funds for businesses in return to a security amount. The amount borrowed is to be repaid back in
addition to certain interest which is charged on this amount for the period of time it has been borrowed.Benefits: These are easy to be arranged and only require certain security to be deposited. Also the interest charged by bank is less than other external sources of funds.Drawbacks: The bank loans are to be paid whenever due and failing in making this payment can affect business. The timely payment and interest rates can create stress among borrowers(Lambert and Oatley, 2017). Crowd funding: In this method the company raise funds from other people or businesses in return ofcertain amount of profit. This method involves a large number of investors who help in raising company funds.Benefits: This method help in arranging funds easily and also the cost of this method is low. A large number of funds can be raised by this method which can help companies in expansion.Drawbacks: It is difficult to gain the trust of people and other businesses so that they can help in raising the funds. The method is time consuming and the amount which can be collected is uncertain. Angel investors: When the investors who have high amount of ideal funds give support to businesses so that they can grow in market.Benefits: The amount can be gained without pledging any security and also there is no amount of interest which needs to be paid on these funds.Drawbacks: It is hard to find investors who can help in arranging for funds for company. Also it do not help in accumulation of large amount of funds and also there is an uncertainty in the amount which will be collected by this method(Minakir, 2016). From the above mentioned sources of fund the most favourable is bank loans which can be chosen by Beauty finesse so that the required amount of funds can be arranged which can help the company in effectively applying the growth strategies and grow in market. TASK 3 P4) Business plan for achieving strategic objective Business plan is a written document which describes the nature of business, its marketing and selling strategy, its financial background which also include a P&L statement of company. The business plan helps the company in analysing its position in market and its capacity to adopt a growth strategy so that it can expand its business in market. Following is a business plan for Beauty Finesse so that it can apply the growth strategy effectively:
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Executive summary: Beauty Finesse is a SME which is located in London, UK and provide high quality beauty services to its customers. The company is now aiming on launching its online application which can help customers to book their slots whenever they want so that they can be given services at their homes which also increase their convenience and value of customers. Vision: The company aims at becoming the best beauty service in London and increase its brand image to become the best in its industry. Mission: To satisfy customers by giving them high quality beauty service so that their customers in company can be maximised(Minto-Coy, 2019). Objectives: The company is aiming at increasing its sales in market by attracting a large number of customers by giving them high quality services. Thus it aim at increasing its sales by 35% in the next 6 months by launching an online app where customers can make booking for home service. STP framework: This framework is used by companies so that the target market can be attracted along with identification of the most attractive segment of market which can help in increasing company sales. It includes following three elements: Segmentation: Under this framework company divides or segments the complete market into various segments which help it in identifying the segment where it can find its target customers.Segmentationcanbedoneonvariouscharacteristicslikegeography, behaviour etc. which can help in identifying the best market segment for company. Targeting: At this stage the company targets the selected market by attracting them through various strategies of marketing so that the target market can be efficiently reached. Beauty Finesse can target the market by marketing on social media, through TV advertising etc.Positioning: In this framework the product or services are positioned in market by giving offers, discounts etc. to customers so that more number of customers can purchase their products. Beauty Finesse can under this strategy position its services in market by offering various discounts and offers on their purchases(Sell and et. al., 2018). Resourceallocation:Itisimportantthattheresourcesofcompanyareallocated appropriately to all the activities which are carried out in company so that all the activities can be
performed in an efficient manner and there is no lack of funds. Also it is important that each activity has required amount of resources which are required to complete these activities. Budget: It is a financial plan which is designed for a defined period so that appropriate amount of funds can be maintained in company: Particular31/12/20 (£)31/12/21 (£)31/12/22 (£) New technology implementation15000100007000 Promotions1000090007000 Shops800080008000 Training charges780067005600 Total Cost408003370027600 Cash flow statement: It is a financial statement which help in determining the flow of cash in and out of business so that the fluidity of business can be determined and also the total cash which is spent by company can be evaluated.
From the above cash flow statement it can be said that the company is able to earn profits through the years which gives a positive view about the company's ability to grow in market and also shows the liquidity of company. Monitoring and controlling: It is important that all the activities of company are controlled and monitored effectively by the management of company so that all the activities can be carried out in an efficient manner. It also help in improving the performance of company in market(Siedentop, Fina and Krehl, 2016). TASK 4 P5) Succession and exit options Companies can grow and expand in market through various succession options so that they can increase their market share and reach to a wide range of customers by offering them with goods and services that help in satisfying their needs. The succession strategies must be applied by companies so that their brand recognition can also increase. Following are the options which can be chosen by Beauty Finesse in order to succeed:
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Merger: In this strategy two or more companies come together and form a new company having a different name. These companies share their resources and perform their operations and functions together. AdvantagesDisadvantages Thecompaniesgainlargershareof market of all the companies who have merged together. Better economies of scale can be gained by merged companies as the resources of these companies can be collectively and efficiently utilised. Overall the productivity can increase and better results can be achieved. Coordinatingemployeesinmerging companiescanbecomedifficultas there can be difference in work culture and structure. The market priced of company shares might also fluctuate which can lead to losses for company. Complexitiesmightbefacedwhile making decisions. Acquisition: Under this strategy a company can increase its stake in company by more than 50% so that the acquiring company can get the ownership of the company acquired. this help the acquiring company in getting rights over the company’s assets and also the liabilities and decision making also come under the power of acquiring company(Sung and et. al., 2017). AdvantagesDisadvantages The market share of organisation can be increasedasthemarketofacquired market can be used for the benefits of acquiring company. The availability of resources and funds can increase for the acquiring company whichhelpthecompanyineasily achieving its objectives. Decisionmakingcanalsobemade efficientasmorenumberof professionals will be involved in taking these decisions. There can be difficulty and complexity in managing the management of both the companies. Therecanbedifferencesinwork culture of both the companies which can createproblemin managingthe workincompanyinanefficient manner. The cost of acquisition can increase the expenses of company thereby affecting its profits.
From the above mentioned strategies the best one which can be chosen by Beauty Finesse is Acquisition with the help of which it can increase its market share under its own name which is not possible to do in merger. CONCLUSION From this report it can be concluded that in order to grow and expand in market it is important that appropriate growth strategies are applied by companies so that they can capture the market and increase their market share. There are many strategies which can be used by companies like Ansoff’s matrix, Porter’s generic etc. so that the best possible strategy is selected by company so that growth opportunities in market can be efficiently selected. Also it is important that the sources of finance are wisely chosen so that requires amount of funds can be arranged. Also companies can apply various succession strategies so that they can expand their business in market in an efficient manner.
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