UNIT 42: Planning For Growth.

UNIT 42:
Planning For Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
P1. Key considerations for evaluating growth opportunities along with justification...........1
P2. Determination of opportunities for growth through application of Ansoff matrix..........3
M1. Discuss the options for growth using a range of analytical frameworks to demonstrate
the understanding of competitive advantage within an organisational context......................5
P3. Potential sources of finance accessible to company with merits and demerits of sources5
M2. Evaluate potential sources of funding and justification for the adoption of an appropriate
source of funding for a given organisational context.............................................................6
P4 and M3. Business plan for growth including financial information and strategic objectives
for scaling up a business.........................................................................................................6
P5. Assessment of exit or succession options for a small business along with the merits and
demerits of every option.........................................................................................................9
M4. Evaluation of succession options..................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Each and every entity operates with the intent of earning high level of revenues as well as
profits. The implementation of effective business strategy acts the route way to increment of
business networking. In this regard, corporations take strategic course of action in order to
facilitate growth and expansion of operations. The following project is conducted to analyse the
planning for growth done by GEKKO. This is a small scale marketing agency which sets out
strategic campaigns for its clients. It has its headquarters situated within the confines of
Newbury, United Kingdom. The project seeks to look upon the key growth considerations along
with sources of funds. Also, it includes a business plan which consists of strategic objectives and
strategies to facilitate growth and development of firm. Further, it includes Ansoff Matrix along
with succession strategies.
P1. Key considerations for evaluating growth opportunities along with justification
Growth is the primary aim of companies operating in an economy. For this purpose, an
entity needs to make use of its capability, resources and core competency (Mazzarol and Reboud,
2020). GEKKO is a small scale marketing agency which seeks to attain growth within market
place by leveraging its resources, competency and capabilities. All of these 3 are discussed in
context of GEKKO as follows:-
Competitive Advantage
Resource: The resources of the concerned firm are acknowledged to be physical, human,
technological, financial etc. All of these together contribute in accomplishment of organisational
goals and objectives within the predefined course of time.
Capability: GEKKO is capable of meeting the never ending demands of clients by
providing high quality marketing service packages.
Core competency: The concerned marketing agency is competent in delivering high
quality services to clients in a timely manner.
New products and services: innovation
Innovation is considered to be the most important aspect for each and every corporation which
provides aid to it in gaining the attention of large number of individuals. In this regard, it has
been analyzed that GEKKO Partners has the potential as well as capability to undergo new
product and service development process in a manner such that innovative offerings can be
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