Planning for Growth

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1) Analyse the growth opportunities and justify within an organisational context. ................1
P2) Evaluate the opportunities for growth by Ansoff's growth vector matrix............................4
LO 2.................................................................................................................................................5
P3) Assess the source of funds available to business..................................................................5
LO 3.................................................................................................................................................8
P4) Design the business plan for growth....................................................................................8
LO 4...............................................................................................................................................10
P5) Assess succession option for small business......................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Growth is the measure factor for every organisation to be in a market for a long time
duration and for that organisation performs all the different activities under which they get
strategic growth in the market. If anyone wants to measure the growth then they start planning as
set the targets and goals that they wants to achieve. Planning includes the path that has been
followed by the individual to achieve the target after a period of time (Atwood, 2020). Softwire
is the software development company that was founded in 2000 by Pete Kenny and situated in
London, UK that provides the software to the clients to attains the profit. This reports includes
about how Softwire creates market opportunities for growth and expansion after the Brexit for
that company applies a lot of models like pestle analysis, ansoff matrix, GE McKinsey matrix.
Also describe the source of fund that is collected by the company for expansion also includes the
business plan and the succession option of the Softwire .
LO 1
P1) Analyse the growth opportunities and justify within an organisational context.
Growth is the major priority of any business to measure the success in future for that
Softwire also find out the major opportunities in the market to measure the growth and
development. As being a small medium enterprise Softwire attain the growth opportunities for
the following aspects that are as defined below as:
Competitive advantage
Resources: It is the different norms that enhance the productivity of the business as
labours, technology, sources of finance, physical etc. They all make a collective outcome for the
growth of Softwire and with that the performance of the business also enhanced (Zahari, 2019).
.
Capability: It is the ability of the business to attains there goals within a specified period
of time. For that Softwire provides the highly qualitative services to their customer and also fulfil
the demand and need of customers.
Core competency: As there are a lot of business that works with same product and
services for that Softwire always provides the product and services on time and raise the
competitive advantages.
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As Softwire is an organisation that wants to expand there business and for that they
analyse the market to measure the growth opportunities by several analysis that are as defined
below as:
PESTLE Analysis at around there only then they get the
It is an analysis that describes the macro-environmental factors that somehow affects the
growth and working style of the company that are as explained as:
Political: It defines the factors that is related to government policies, rules and
regulations, taxation rate, laws etc. As UK is quite stable in terms of governmental changes but
due to Brexit company get the huge cost on business expansion as transformation of raw
material, labour charge all get affects a lot (Barrow, 2018). With that if Softwire expand there
business it really helps the company because UK has stability country that provides flexibility to
the business to get success in terms of growth and development.
Economical: It defines the factors like growth development, unemployment rate, export
and import, inflation rate etc. And Softwire is based in UK and there economy is although good
but get affects due to Brexit and faces different challenges in the market. Softwire get over by
this by inducing certain innovation and development in the product and services with that helps
the business to maintain the supply chain in the market (Knop, 2019) .
Social: It defines the factor like belief, culture, population, geographic and demographic
changes etc. As Softwire is the software development company and UK is very much advanced
country and people were also very much focused about the technological changes. Thus it is a
challenge to the business to manage themselves as to match the market competition (Bebchuk,
2019). For that they expand the business by hiring the best and skilled staff that comes with
creative and more developed ideas by which Softwire attains the competitive advantage.
Technological: It define the technological advancement and to measure the success in
today's environment it is necessary that business must be have the advancement in terms of
working style, infrastructure, employees who have better knowledge of technology. For that
Softwire uses best updated technologies as they have to manage there clients and connect with
them also maintain the balanced relationship is most rated factor to measure the success.
Legal: It includes the laws of UK like labour law, employment law, health and safety
laws etc. Thus for this Softwire always follows all the laws and provide suitable wages to there
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