Planning for Growth of Small Business: A Case Study of Butter Bar

Unit-42

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analysis of key considerations for analysing growth opportunities along with
justification of considerations in company terms...................................................................1
P2 Evaluation of opportunities for applying growth for Ansoff’s growth matrix..............4
M1 Discussion options for growth by implementing range of analytical frameworks for
demonstrating knowledge of competitive benefit in company terms...................................5
TASK 2............................................................................................................................................5
P3 Assessment of potential sources of funding present to businesses along with
discussion benefits as well as every source..............................................................................5
M2 Evaluation potential sources of funding as well as justification for adaption of
proper source of funding for company...................................................................................7
TASK 3............................................................................................................................................7
P4 Developing up a business plan for growth which consists of financial data as well as
strategic goal for carrying up business...................................................................................7
M3 Developing proper business plan for growth as well as preventing investment by
setting out strategic goals for accomplishing aims.................................................................9
TASK 4............................................................................................................................................9
P5 Assessment of exit as well as succession options for small business with explanation of
advantage along with limitations.............................................................................................9
M4 Evaluation of exit or succession options for small business by comparing valid
recommendations....................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Planning is said to be a method that takes a positive impact of individual in order to achieve
their goals in an effective manner. edit basically defines to security of predicting about future
activities by performing a specific business practices as well as different operations with present
scenario. It is said to be ideas in advanced thought of individual that has been improved for
carrying out success with development in future time scale. It also helps in determining as well
as monitoring impacts of different strategies that could be implemented in companies for
achieving success in order to have growth (Difanty and Supriatna, 2021). This report is based on
planning for growth of small all company Butter Bar that provides food varieties along with
butter products to customers in United Kingdom. Added generally carries expansion of market in
different other countries such as Australia. This report includes evaluation of consideration for
analysing growth opportunity, different growth opportunity by carrying out ansoff matrix,
potential resources for carrying out funds with their advantage along with drawbacks, business
plan for having growth through financial data along with strategic goals, magnet as well as
succession option for small business company through their advantage as well as limitation along
with conclusion.
MAIN BODY
TASK 1
P1 Analysis of key considerations for analysing growth opportunities along with
justification of considerations in company terms.
As planning could be termed to be a process of mentioning along with analysing different
changes as per requirement in order to achieve required goals. And it is said to be a method that
is used by starter for having a balance division for gaining out competitive advantage within a
specific time period (ISAKSSON, LÖFSTEN and RANNIKKO, 2021). As Butter Bar is a small
business along with it wants to achieve growth along with development in order to expand their
business practices in various countries such as Australia.
Porter's generic strategy
It is said to be a strategy that could be termed to guidelines along with giving out competitive
advantage for company in order to have competitive market place for profits. As this strategy
basically involve four different strategies that could be implemented by startup in order to
1

achieve advantages along with benefits in relation to competitive rivalries. It also helps in
designing out various policies which could be beneficial for start-up in order to expand their
business operations. In relation to Butter Bar porter's generic strategy could be explained as
follows:
 Cost leadership: As it is referred to a strategy that could be used by start-up when they
are offering different product in their offerings with minimum and low-cost which could
provide them contribution in terms of accomplishing market share. As Butter Bar could
implement cost leadership theory in their operations for attracting large number of
customers along with providing their butter products with various services through a
comparatively low cost as per competitors.
 Differentiation: As it defines your strategy which could be implemented by start-up for
representing their creativeness through innovative practices in order to attract more
customers by increasing their number of sales in its market share. As by limiting this
strategy start up could be capable to develop their products in completely newly market.
In relation to Butter Bar this is strategy could be implemented by start-up for
accomplishing their competitive advantage in terms of grabbing out attention of customer
base.
 Differentiation focus: As it is generally defined to a strategy that could be used by start
up in order to provide diversified product to their customers. It is basically deals in
bringing out Company image in mind-sets of customers for having a long-term success in
corporate markets (Kroessler, 2021). In relation to Butter Bar company to implement this
strategy in their offerings of butter related products so that their services could be
provided in business environment in order to gain market share by maximizing their
revenues in sales.
 Cost focus: As it is considered to be a strategy that could be implemented as a change by
starter for covering a niche market in order to provide them with the minimum as well as
lower cost. It is considered to be a strategy which could be launched by startup for having
an understanding of their identification of market for satisfying needs of customers. In
relation to Butter Bar start up could gather large number of customers by providing their
services in low cost.
PESTLE analysis
2