Tapping into New and International Markets

TAPPING INTO NEW AND
INTERNATIONAL
MARKETS

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION-1.....................................................................................................................................3
Global business environment.......................................................................................................3
Analysis of threat and opportunities along with its impact..........................................................5
Advantages of international trading blocs ..................................................................................6
Tariff and non tariff barriers........................................................................................................7
SECTION-2.....................................................................................................................................8
Advantages and disadvantages of import and export along with process...................................8
Difference between merchandize and service import and export................................................9
SECTION-3.....................................................................................................................................9
Methods of tapping international market by SME along with their pros and cons...................10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Expansion of business activities in international market will leads the companies to grow
and raise their business along with raising sales and revenues. In today's competitive world it is
very essential that every company have to explore its business activities. But for meeting such
expansion every company have to carefully analyse the international business environment
before tapping it. This report will study about the concept of international business environment
along with its analysis with regards to Connect catering. It is one of the famous Small and
medium scale enterprises (SMEs) that operate as restaurant in UK. This report will also highlight
the concept of trading blocs, tariff and non tariff barriers, import and export process along with
their pros and cons. At the end this report will discuss various methods of tapping international
market along with the best method that Connect catering can adopt and implement.
SECTION-1
Global business environment
It refers to business environment that exist at global level which involves many countries.
In simple words it can be said as business environment that is considered at global level is
included under global business environment.
It is very essential to study this environment by every company including connect
catering so that it can retain and operate their business. Since this environment is unpredictable
and it has great impact over companies so it make it more essential for companies to study this
environment. As connect catering wants to expand its business and its activities at global scale so
it is very essential that it should be aware about this environment and its related changes. For
analysing this environment it can adopt:
PESTLE analysis:
This is one of the best tool that gives information about various external forces and
environment along with its impact over business (Perera, 2017). Implementation of this model
will help Connect catering to accomplish its objective of expanding its business globally. This
model constitutes:
Political forces:

It includes all different rules and policies that are prevailing in country. As, political
situation in the form of policies, or trade restriction is different in different country. So, it is very
essential to study this force by connect catering while entering into new country or to establish
its business in new country.
Economic factors:
It refers to all economic policies and rules including currency rate, employment rate,
trade rate, economic situation and various other. As connect catering is planning to tap its
business into global economy so it make it more essential that it can frame its strategies as per
analysis of this environment.
Social force:
As every company run its business to serve its customers so it becomes very essential that
their customers will be satisfied form them. This force is wholly concerned with customers and
their taste and preferences along with changing trends (Elmansy, 2019). Since, by expanding
business Connect catering wants to grab more customers so it has to analyse this fore carefully so
that it can serve its services as per customer's need.
Technological environment:
It is one of the fast changing environment. Also, it is very essential for every company to
perform their activities as per this environment. This is because this force give and generate more
efficiency for the operation of business. Since, there are many countries which are
technologically advanced so it is very important for Connect catering to consider this factor and
implement accordingly.
Legal forces:
As the legal framework of every country is different from one another in terms of laws,
regulations, rules and policies. As Connect catering wants to expand its business so it has to
carefully analyse this force and work within its framework.
Environmental factors:
Along with rising awareness among public regarding environment and its safeguarding.
So, Connect catering also have to implement this practice whole exploring its business in other
country. It can do this by production of eco-friendly products, adoption of sustainability concept
and many more.