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Unit 46 Exploring Social Media Strategies Assignment

   

Added on  2021-07-05

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Unit 46Exploring social media strategies – A case of AllplantsStudent Name: Carmen Olimpia Olar Student ID:

Table of ContentsIntroduction................................................................................................................................31. Key concepts of Social media for businesses like Bloom:....................................................32. Influence of business and cultural factors on development of social media..........................33. Evaluating social media use, advantages and disadvantages with case examples:................44. Exploring social media platforms for various communication objectives.............................55. Discussing impact of various social media on brand awareness & consumer engagement:.66. Evaluation of various social media platforms to identify their areas of great influence:......77. Analyzing how social media is used to develop and promote business aims with caseexamples:....................................................................................................................................7Evaluation & recommendation..................................................................................................8Conclusion..................................................................................................................................8Task 2: Presentation on “Social media strategies and plan for Allplants to promote plant-based eating”..............................................................................................................................9References:...............................................................................................................................18

IntroductionOne of the most significant powerful Medias, social media, imposing a vast impact onmodern world media technology, becomes an inevitable medium to users from all over theworld to get connected with the world. Social media puts a great impact on every sectorincluding business, economy, culture, entertainment etc, in this world and highly preferred byeveryone for its rapid communication system and vast network. This report will be based on amarketing agency, Bloom, incorporated in UK and will illustrate various aspects of socialmedia regard to the tasks.1. Key concepts of Social media for businesses like BloomKey concepts of social media for businesses are illustrated here:“Profiles of the users”: Profile of an individual on social media containing all necessaryinformation about that person like his basic identity, his activities, likes and dislikes etc(Felix & others, 2017). “User generated content”: This type of content includes any type of posts, videos,comments created by the users on social media instead of a brand entity. Although UGCcan be performed by a brand when users post reviews or promotional content about thatbrand.“Social Networking”: Social networking refers to maintaining communications throughsocial media online. Businesses and individuals perform social networking to beconnected to each other or performing important business communications.2. Influence of business and cultural factors on development ofsocial mediaInfluence of business:“Business intelligence”: Now a days, information and data about people are mostlycollected by businesses from online sources where consumers are available. Social mediacomprises of massive consumers which contains billions of data about their behaviour.

“E-commerce”: Gradual rising of e-commerce requires communication with customersonline, highly affects social media as communications are performed through it andbusinesses grab customers from this media through marketing.“Marketing on social media”: As there are highest audiences on social media exist,businesses perform their marketing activities on social media massively. This highlyaffects social media as huge paid transactions are accomplished through this.Cultural influence:“Gaming online (E-gaming)”: For playing game online players have to connect on socialsites for communication and interaction. They play with players available on social media.“Digital culture”: Almost every people use digital devices and internet and they gathermany knowledge and practices through digital manner (Jurgelane & others, 2014). Thisculture forces people to use social media for these purposes.“Digital interaction”: Most of the communications are performed digitally for rapidcommunication system. Through social media, people can interact with others most easilyand in a rapid manner. 3. Evaluating social media use, advantages and disadvantageswith case examples:Evaluation: Numerous businesses performed online are operated through social media. LikeBloom, marketing the businesses on social media helps customers to find their desiredproducts or services from social media online. Most of the business companies perform theirmarketing on social media to reach customers, increase loyalty & value of brands. Andcustomers also easily get their desired one from this media. Billions of businesses adoptsocial media as a part of their product and service marketing to users as most of the people inthis world is connected to social media and on an average they visits at least one of the socialMedias like Facebook, , Instagram, YouTube, Whatsapp, Telegram, Reddit, Pinterest etc.regularly. There are various advantages and disadvantages are extant regard to establishing connectionamong businesses and customers:

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