Influence of Gender Pay Gap on Employee Productivity and Retention at Aston Martin Lagonda

This study aims to determine the influence of gender pay gap on employee productivity and retention at Aston Martin Lagonda. It explores the consequences of gender pay gap, the importance of employee retention and productivity, and the relation between gender pay gap and decreasing productivity and retention. The study uses qualitative and quantitative research methods, including a questionnaire survey, to gather data and analyze the research findings.

Unit 6 – Managing a
Successful Business
Project

Table of Contents
Topic:- To determine the influence of gender pay gap over the employees productivity and
retention at workplace. A study on Aston Martin Lagonda.............................................................1
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives for the chosen topic ..................................................................1
P2 Produce a project management plan.......................................................................................3
P3 Gantt chart to provide time frames and stages for completion..............................................4
TASK 2............................................................................................................................................7
P4 Small-scale research by applying qualitative and quantitative research methods..................7
TASK 3..........................................................................................................................................10
P5 Analyse research and data using appropriate tools and techniques......................................10
P6 Communicate appropriate recommendations as a result of research....................................14
TASK 4..........................................................................................................................................15
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance.........................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

Topic:- To determine the influence of gender pay gap over the employees
productivity and retention at workplace. A study on Aston Martin Lagonda
INTRODUCTION
Equality and diversity are considered to be a pillar for a successful organisation as it
allows the employees to present their full efforts or concentration toward the accomplishment of
organisational goal and success. The equality at workplace means providing equal treatment as
well as opportunity to its employees in term of their job so that they get best possible chance to
prove themselves capable of doing something. On the other hand, diversity refers to maintaining
a workforce where people belong to different religion, country or cultural background all
together (Idris, 2014) . The equality and diversity within an organisation support in getting a
continuous flow of innovation practices by integrating the knowledge, skills or practices of
people. But for implementing equality and diversity effectively in organisation a manager must
focuses toward developing several strategies which contribute toward personal as well as
organisational development. For performing this investigation, Aston martin Lagonda company
is taken into consideration, a British organisation that get established in year 1913. This report
put light over the aim, objectives of investigation while considering diversity and equality along
with project plan, Gantt chart and WBS structure (Bender and et. al., 2018). It also involves
methodology considered for study along with data analysis while presenting experience
throughout the study.
TASK 1
P1 Project aims and objectives for the chosen topic
Aim: -
“To determine the influence of gender pay gap over the employees productivity and retention at
workplace.” A study on Aston Martin Lagonda.
Objective: -
 To understand the basic consequences of gender pay gap in organisation.
 To determine the importance of employee’s retention and productivity for success of
Aston Martin Lagonda
 To determine the relation between gender pay gap and decreasing employees productivity
and retention in Aston Martin Lagonda.
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Research Questions
 What are the basic consequences of gender pay gap within an organisation?
 What is the importance of employee’s retention and productivity for success of Aston
Martin Lagonda?
 What is the relation between gender pay gap and decreasing employees productivity and
retention in Aston Martin Lagonda?
Literature review:-
The literature review consists of a deep analysis of data which is already available
through the published sources where the data provided by several authors are being critically
review and then presented for determining the nature of study so that further investigation can be
proceed by considering it as a base.
The consequences of gender pay gap in organisation
As per the information presented by Kundu and Lata, 2017, gender pay difference is
consider as an act of right violation where two people that belongs to similar job role within an
organisation have to face a discrimination over pay scale due to difference in their gender. This
brings up several negative consequences within an organisation in term of increasing conflicts
among the employees, absenteeism, reducing in term of profitability due to a great drop down in
productivity of employees, lower down of employee’s morale and increase in employee’s
turnover (Milman and Dickson, 2014). These all get arises due to gender pay gap which
demoralise the employees to perform well as they are not getting fair and equal treatment at
workplace. This in turn affect the performance of employees that directly influence the success
of an organisation along with its market performance.
The importance of employee’s retention and productivity for success of Aston Martin Lagonda
According to data presented by Tanwar and Prasad, 2016, the success of an organisation
wholly depends over the experience and skilled workforce that it maintains. The productive and
experienced employees ensure that it provide a continuous flow of innovative practices within
the organisation that take it to new heights. The Aston Martin Lagonda is an automotive
organisation which maintain a range of expertise in its organisation for managing the operations
in effective manner that brings up maximum outcome from the efforts put by employees
(Wallace, Lings, Cameron and Sheldon, 2014). By retaining such high skilled employees for
2

longer period of time, the organisation is maintaining its market position effectively and
continuously increasing its productivity.
The relation between gender pay gap and decreasing employee’s productivity and retention in
Aston Martin Lagonda.
From the perception of Al-Emadi, Schwabenland and Wei, 2015, the gender pay gap
within an organisation have a direct influence over performance of employees and organisation
as well. This is so because the gender pay gap influence the morale of employees in negative
manner as a result of which their performance gets affected and also the negative environment
influences them to leave the job. The gender pay gap within the Aston Martin Lagonda
organisation is the main reason behind its increasing employees’ turnover as well as reduction in
productivity of employees. This is so because the motivation of employees is reducing due to
lack of equality at workplace which in turn encourage them not to perform well at their field as
they are facing discrimination at workplace.
P2 Produce a project management plan
It basically refers to a written document which contains a description regarding the set of
activities that are executed for completing a particular project It act as a blueprint of activities to
be performed by researchers. It involves set of plans and strategies which need to perform for
completing a particular project . This plan includes several elements such as size, time, scope,
cost, risk, quality, resource and communication (Marcelino-Sádaba and et. al., 2014). In order
to perform current investigation over equality and diversity I term of gender pay gap a project
plan is being formulated that consists of following elements
Cost: It refers to the fund required for performing set of activities planned for a project
to get accomplished and the amount that a researcher require for performing investigation in
effective manner. For performing this investigation, researcher will require round £60,000.
S cope: It is also one of the essential elements within an investigation which describe about
the future scope of investigation that is going to be performed in detailed manner. Hence, the
current investigation has a huge scope for the Aston Martin Lagonda as it supports in
formulating effective strategies to bring equality a diversity at workplace and also help in making
it aware about set of opportunity that it gets which further contribute toward increasing market
share (Jing, Avery and Bergsteiner, 2014).
3

Time: This element is also essential as it describe about eth time taken by each activity
to get complete which is selected as per the priority or requirement of a particular task. It is
defined as the activities that require more time to get accomplished. For the current investigation
of Astron Martin Lagonda, the researcher will require around 6 months for effectively studying
the issues and brining solution for the problem.
Quality: The quality of data presented through the investigation is also crucial for the
success of a research . Therefore, the researcher ensure that the data gathered from reliable
and authenticated sources so that true information can be presented that surely brings
solution to the problem (Titarenko, Titov and Titarenko, 2014).
Communication: The success of a project is possible when there is continuous flow of
communication among the people involve within an investigation. In current study of
equality and diversity related with gender pay gap researcher will make use of several
communication channels such as emails, mobile phone, conference and so on which support
in developing effective strategies (Vasquez, 2014).
Risk: The main risk which is related with this investigation on the utilisation of
information that directly affect the confidentiality. It may also bring up future consequences
where respondents may claim to the researcher that may also leads to the word of mouth
publicity negatively regarding researcher.
Resources: This investigation is based on Aston Martin Lagonda and to perform this
researcher will requires several resources such as capital, labour, internet connection etc. This
will support in finishing the task on timely manner.
P3 Gantt chart to provide time frames and stages for completion
Work Break down structure:
WBS is refers to method that support an investigator by dividing complex task into short
activities so that it can executed effectively in specified duration. These divided task support the
team members in performing operations in effective manner.
4

Gantt chart:
Gantt chart is defined as the pictorial representation of set of activities that are to be
performed within an investigation (Tuohy and et. al., 2013). This represent the set of actions to
be executed in sequential manner that specify time taken by them which support in directing the
researcher in right manner toward accomplishment of goals and objectives.
5

6

TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
For performing an investigation, investigator uses several methods so that the objectives
can be achieved in effective manner (Wiek and Lang, 2016). For performing this investigation
researcher make use of several methods for evaluating integrating and presenting the information
in efficient manner so that objective can get accomplished following are the methods used by
investigator,
Data Collection method:- The Data Collection method are of two type that are used
within an investigation such as primary and secondary.
 Primary data collection:- under this method data is gathered from several sources for
the first time which is not yet been gather by any another person for collecting primary
primary information data is collected for collecting primary information several methods
are used such as questionnaire interview survey and many more (Silverman, 2016) .
 Secondary data collection method:- under this method data is gathered from already
published material for critically review the data for developing understanding regarding a
current topic of concern the secondary information is mainly collected from books
journal online sources articles etc.
To perform this study investigator make use of both the methods like primary and
secondary where primary data will be collected using questionnaire by selecting 50 respondents
from random sampling method under probabilistic approach on other side secondary data will be
collected through online sources by critically reviewing the viewpoint of authors (Walliman,
2017).
type of Investigation:- The Investigation is performed in two type such as qualitative
and quantitative among them in qualitative investigation information is collected in detailed
manner by making use of non numerical information. On other hand quantitative investigation
data is gathered in a numerical form in order to determine the accuracy of particular
situation(Scotland, 2012). For performing this investigation qualitative mean of Investigation
will be taken into consideration this is so because it make use of theoretical framework which
allows the investigator to present information in detailed manner by making use of theories and
concept.
7

Questionnaire:- For gathering primary information questionnaire is being prepared
that help in presenting the view point of several employees of Astron Martin by taking
sample of 50 employees as respondents. The questionnaire is presented below:
Questionnaire
Q1) Are you aware about the concept of equality and diversity
within an organisation?
Frequency
a) Yes 40
b) No 10
Q2) As per your view point does equality and diversity provide
support in enhancing the productivity of employees?
Frequency
a) Agree 30
b) Disagree 20
Q3) What are the major benefits that Aston Martin Lagonda
will get through performing equality and diversity at
workplace?
Frequency
a) Motivated employees 25
b) Higher productivity 15
c) Positive working environment 10
Q4) According to you, does equality at workplace help Aston Frequency
8

martin Lagonda in getting employees retention for longer
duration?
a) Yes 15
b) No 15
Q5) What are the several advantage that Aston martin Lagonda
get with employees’ retention?
Frequency
a) Employee retention 25
b) Enhance the productivity 10
c) Increasing employee engagement 15
Q6) As per your perception, what are the major consequences
that Aston martin Lagonda is facing due to gender pay gap?
Frequency
a) Anxiety at workplace 35
b) Demoralization 10
c) Increasing employee’s turnover 5
Q 7) Does equality and diversity help Aston Martin Lagonda in
developing a positive working environment for employee’s
retention?
Frequency
a) Agree 45
b) Disagree 5
Q 8) According to you, does gender pay gap is the main cause
behind reducing employee’s productivity and retention at
Aston Martin Lagonda?
Frequency
9

a) Yes 35
b) No 15
Q 9) Among following which one is best strategy to develop a
culture of equality and diversity at Astron Martin Lagonda?
Frequency
a) Anxiety at workplace 16
b) Demoralization 14
c) Inappropriate guidance by employees 20
TASK 3
P5 Analyse research and data using appropriate tools and techniques.
Theme 1 the concept of equality and Diversity within an organisation
Q1) Are you aware about the concept of equality and diversity
within an organisation?
Frequency
a) Yes 40
b) No 10
Interpretation: - From the information presented it has been determined that 40 out of 50
respondent's said that they are aware about the concept of equality and diversity and manner in
which it is essential for an organisation on the other side 10 people said that they are not aware
about the concept of equality and diversity and its importance within an organisation. Hence the
majority of people are aware about this as it is the major concern factor within each organisation.
Theme 2 equality and Diversity provide support in enhancing the productivity of employees
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Q2) As per your view point does equality and diversity provide
support in enhancing the productivity of employees?
Frequency
a) Agree 30
b) Disagree 20
Interpretation: - By performing investigation over this it has been determined that 30 out of 50
respondents are agree with the statemnet that equality and Diversity support in enhancing the
productivity of employees. but on the other side 20 respondents said that that they are not agree
with this, equality and Diversity help in enhancing employees productivity. Therefore it has been
determined that larger number of people are agree because equality and Diversity at workplace
support employees to remain motivated and aligned with the task assigned to them and work
towards accomplishment of organisational goals and objective.
Theme 3: major benefit that Aston Martin lagonda will get by performing equality and
Diversity at workplace
Q3) What are the major benefits that Aston Martin Lagonda
will get through performing equality and diversity at
workplace?
Frequency
a) Motivated employees 25
b) Higher productivity 15
c) Positive working environment 10
Interpretation: - By performing investigation over this it is determined that 25 out of 50 people
said that by equality and Diversity employees get motivated while 15 respondent said that it help
in increasing productivity and 10 respondents said that it support in creating a positive working
environment. majority of people are in favour of motivated employees this is so because equality
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and Diversity help in encouraging people to get engaged in their task and remain motivated as
they get equal opportunity to perform their operations.
theme 4 equality at workplace help Aston Martin lagonda in getting employees retention
Q4) According to you, does equality at workplace help Aston
martin Lagonda in getting employees retention for longer
duration?
Frequency
a) Yes 35
b) No 15
Interpretation: - Through investigation it is found that 35 out of 50 respondents said that said
yes to getting employee retention with the help of equality at workplace. but 15 respondent said
no to this. hence majority of people are in favour that equality help in getting employee retain for
longer duration this is so because equality at workplace help in keeping employees motivated
and happy with their job. this help in keeping them engaged with the organisation for longer
period of time
Theme 5 advantages that Aston Martin lagonda get with employees retention
Q5) What are the several advantage that Aston martin Lagonda
get with employees’ retention?
Frequency
a) Positive working environment 25
b) Enhance the productivity 10
c) Increasing employee engagement 15
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Interpretation: - As per the information mentioned in table it can be said that 25 out of 50
respondents said that positive working environment will be advantages factor for Aston Martin
while 10 respondents said that main advantage will be productivity enhancement. but 15
respondent said that it help in increasing employees engagement. hence more people said
positive working environment as when employees remain in organisation for longer period they
also influence other and motivate other to perform well which help in building up a positive
working culture
Theme 6: major consequences of Aston Martin lagonda due to gender pay gap
Q6) As per your perception, what are the major consequences
that Aston martin Lagonda is facing due to gender pay gap?
Frequency
a) Anxiety at workplace 35
b) Demoralization 10
c) Increasing employee’s turnover 5
Interpretation: - The information that is mentioned above it can be identified that 35 out of 50
respondents said that anxiety at workplace will be the major consequence. but 10 respondents
said that demoralisation will be the major consequence why 5 respondent said that employees
turnover will be increased. from this it has been determined that ends it at workplace will be the
major consequence as gender pay gap will create conflicts and anxiety among employees in term
of their job position
Theme 7: equality and Diversity help Aston Martin lagonda in developing a positive working
environment for employees retention
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Q 7) Does equality and diversity help Aston Martin Lagonda in
developing a positive working environment for employee’s
retention?
Frequency
a) Agree 45
b) Disagree 5
Interpretation: - Through the presented data it has been determined that 45 out of 50
respondents are agree with the fact that equality and Diversity help in developing a positive
working environment. on other side 5 respondent are not agree with this fact. it has been
identified that more people are in favour of positive working environment for equality and
Diversity which help in getting employees retained for longer duration as positive working
environment bring up employees engagement at workplace.
Theme 8: gender pay gap is the main reason behind reducing employees productivity and
retention at Aston Martin lagonda
Q 8) According to you, does gender pay gap is the main cause
behind reducing employee’s productivity and retention at
Aston Martin Lagonda?
Frequency
a) Yes 35
b) No 15
Interpretation: - By performing investigation it has been observed that 35 out of 50 responder
are agree that gender pay gap is the main cause but 15 respondent said no to this. From this it is
identified that majority of people are in favour that gender pay gap is the main cause behind
reducing employees productivity as it results into several issues at workplace such as conflict,
absenteeism and many other which let down the moral of employees and restrict them to perform
well.
14

theme 9: best strategy to develop a culture of equality and Diversity at workplace
Q 9) Among following which one is best strategy to develop a
culture of equality and diversity at Astron Martin Lagonda?
Frequency
a) Providing equal opportunity 16
b) Effective leadership 14
c) Regular interaction with employees 20
Interpretation: - Data presented above it has been identified that 16 out of 50 respondents said
that providing equal opportunity will be the best strategy but 14 respondent said that effective
leadership will be the better strategy and 20 respondent said that regular interaction with
employees will be best strategy for building a culture of equality and diversity. from this it has
been determined that more people are agree with the regular employees interaction. this is so
because by keeping a regular interaction with employees it become easier to determine the
workplace practices and the issues that they are facing so that these issues can be resolved and
better motivate people to collaborate with the employees that belongs to different background.
P6 Communicate appropriate recommendations as a result of research
From analysis of information it is determine that the Aston Martin LagonAda required to take
several actions to bring equality and diversity. Following are the recommendation,
 The manager must focuses toward developing a open communication process for its
employees where they are free to share there ideas. This in turn help in developing a
culture of equality at workplace.
 The manager must also focuses toward keeping employees enage in their working
practices by regularly providing them assistance and guidance over their work to keep
them motivated.
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance
This research is performed for enhancing the understanding regarding the role of
diversity and equality in organisation there are several factor that assist a person in gaining
15

competitive advantage at workplace for investigation I have prepared certain aims and objectives
which assist me in performing the project by directing over the path to be adopted the
complicated section of this investigation for collecting information from respondent as it is a
time consuming and lengthy process but with the assistance of several research methods Tools
and techniques I become able to gather information in effective manner and interpret them to
present final conclusion from this investigation I came to know that I required to improve my
communication skill so that in future in become more easier for me to gather information from
despondent
CONCLUSION
From the information mentioned aboveit has been identified that equality and Diversity at
workplace support an organisation to keep its employees retain for longer duration and enhance
their productivity that support in achieving organisational goals and objective there are number
of strategies that an employee that a manager can adopt in order to develop our culture of
equality and diversity this involve effective communication a better leadership guidance and
keeping employees engaged at workplace this is so because equality at workplace help in
developing a culture of co-ordination where new ideas regularly flow in the organisation that
contribute to word in enhancing the performance
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REFERENCES
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countries. Journal of Management Research, 14(2), pp.71-86.
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