Strategies for Attracting and Retaining Talent in the Workplace

This document discusses strategies for attracting and retaining talent in the workplace, with a case study on Sainsbury's. It covers research aims, objectives, challenges, and recommendations.

Managing Successful
Business Project

Table of Contents
TITLE ........................................................................................................................................3
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
Devise project aims and objectives for a chosen scenario.....................................................3
Produce a project management plan that covers, aim and deliverables, time, quality,
communication, risk and resources. ......................................................................................6
Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages
for completion........................................................................................................................7
TASK 2....................................................................................................................................10
Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives. ..................................................................................10
TASK 3 ...................................................................................................................................13
Present findings and data using appropriate tools and techniques.......................................13
TASK 3....................................................................................................................................17
Communicate appropriate Recommendations as a result of findings and data analysis to
draw valid and meaningful conclusions...............................................................................17
TASK 4....................................................................................................................................18
Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance. .................................................................................................................18
REFERENCES.........................................................................................................................20
APPENDIX..............................................................................................................................21
POWER POINT.......................................................................................................................22

TITLE
“To identify various strategies that will help organisation in attracting and retaining
talent in their workplace.” A case study on Sainsbury‘s.
INTRODUCTION
The broad criteria on whcih the research is being conducted is to examine the
understanding of Talent Management as and the processes used for retaining staff within the
organisations for longer period. Talent management refers to a process of retaining right
amount of talent on board a company is human resource which will help in increasing
productivity as well as profitability of organisation. There are a number of different
continuous measures such as appraisal and rewarding, motivational practices etc. Are taken
by organisations in order to make sure that they are attracting and retaining skilled employees
(Anlesinya, Dartey-Baah and Amponsah-Tawiah, 2019). The work in the research will be
covering numerous aspcts of a research where at first the aims and objectives are determined
and in relation to it several primary and secondary data collection techniques are used for
gathering evidence in support to the conclusion. Moving along at the end a conclusion with
appropriate recommendations is provided for the research. The following research is
conducted upon Sainsbury is which is the second largest supermarket chain in United
Kingdom. It was established by John James Sainsbury’s in 1869. The organisation is present
globally with around 1400 stores throughout the world and it employs more than 1, 16,000
employees. Various talent management approaches that are used by the organisation and that
can be used by the organisation in future are discussed in the following research. Primary and
secondary data is used to conduct the following research. The research also consist of a Gantt
chart and work breakdown structure in order to elaborate the activities in the research along
with a reflection by researcher in the end.
TASK 1
Devise project aims and objectives for a chosen scenario
Project Management is an on-going long term process that is used as a stage or step
wise structure for completing a respective tasks and making sure of attaining all the
objectives and aims developed in the beginning. The stages of a project management plan are
Initiation, Planning, Execution, Performance control and Project closure.

Advantages and Disadvantages of Project Management:
Advantages Disadvantages
 The very first advantage of the project
management process is having a
proper systematic process of
conducting certain activities ensuring
attainment of golas and agendas.
 Another advantage of project
management is collecting effective
and most prominent sources for
completion of the project and
providing significant results.
 The disadvantage of the process is its
lengthy nature and time consuming
phenomenas involved in it while
going over every stage and being very
precised while completion of it.
 Moreover, if the work required to be
conducted through the whole project
management process is not completed
in time will result in waste of
resources used and time consumed.
Aims and objectives of research
Research aim
“To determine different strategies that will help organisation in attracting and
retaining talent at the workplace.” A case study on Sainsbury’s
Research objectives
 To understand the concept of talent management
 To analyse various strategies used by organisation to retain talent To analyse various challenges that are faced by organisation while retaining talent in
the workplace
Research questions
 What is the meaning and concept of talent management?
 What are different strategies used by organisation to retain talent at workplace? What are various challenges that organisation face while retaining challenge at their
workplace?
Literature review
Understand the concept of talent management
According to Shulga and Busser, (2019), talent management refers to a systematic
procedure which is used by organisation in order to make sure that they are retaining the
talented employees in the organisation along with recruiting skilled employees for the vacant

positions in the business. It is necessary that organisation or maximising the engagement of
employees within the work so that the productivity of organisation can be increased along
with its profitability. The major goal of every organisation should be retaining talented
employees in the organisation for a longer period of time. It will help in sustainable
development of the organisation along with a strong holding of the organisation in the
market. There are a number of strategies which can be used by organisation in order to make
sure that they are retaining employees in the organisation for a longer period of time. Talent
management of employees can also be achieved when maximum satisfaction is provided to
the employees in the organisation. It is necessary that employees in the organisation are
continuously engaged in their work and they feel valued at the workplace. The functional
talent management strategy can be implemented on an organisation where the managers are
successfully looking towards their own functions and the employs leaving organisation can
be reduced to a significant number. On the other hand in order to make sure that the vacant
position in the organisation is filled with skilled and talented employees for sustainable
development the managers are responsible to use various promotional strategies. If the
present workforce of the organisation is satisfied it will help in attracting more skilled and
talented employees towards the organisation successfully.
Strategies used by organisation to retain talent
According to Golubovskaya, Solnet and Robinson, (2019), talent management is an
important factor in an organisation which can successfully help a business to lower down
their turnover rate of employees and also enhance the satisfaction level of employs. It will
successfully help in increasing productivity of the organisation along with its profitability.
There are a number of strategies that can be adopted by the human resource management of
an organisation in order to make sure that the talent of the business is managed successfully.
It is necessary that the employees in the organisation are continuously motivated in order to
retain them for a longer period of time. Along with motivation there are a number of factors
like delegating work to the subordinates by the superiors. It will help to generate
belongingness between employer and the organisation which can also build emotional
influence of organisation in the employs. It is a great way to make sure that the talented
employees can be retained in the organisation for a longer period of time. Providing training
and development sessions to the employees will help in their personal growth as well. When
an individual finds personal growth along with professional growth in an organisation they
will remain with the organisation for a longer period of time. Providing the employees with
decision making power in the organisation will help them to feel valued in the organisation

along with this their social status will also rise. All these are various strategies that can be
used by organisation in order to successfully retain talented employees for a longer period of
time.
Challenges that are faced by organisation while retaining talent in the workplace
According to Gardas, Raut and Luthra, (2019), every organisation which deals
globally needs to make sure that they are retaining talent in the organisation for a longer
period of time. It is often seen that implementing different practices for talent management in
an organisation helps in enhancing the quality of work by the organisation. However there are
a number of challenges that the managers and leaders of the organisation need to deal with
while adopting these practises. It is often seen that these practices can be including various
cost, efforts and time of the management in an organisation. When taking Sainsbury into
context the organisation is employing a large number of employees throughout the world in
its different outlets. It is often seen that the employees in the organisation belong to different
culture and belief which makes it more difficult for organisation to understand different needs
of the employs. Understanding the perception of employs which will help the organisation to
take certain steps in order to retain them for a longer period of time is a tiresome job for
managers. Also development of various training and development programmes in the
organisation requires expert advice which is not focused upon in the organisations a number
of time.
Produce a project management plan that covers, aim and deliverables, time, quality,
communication, risk and resources.
Project management plan
Project management plan refers to a document that is required by managers or
researcher in order to look towards different strategies that are available to them for
conducting a research. It is necessary to use project management plan while conducting a
research. The project management plan and all the elements included in the following
research are as follows:
Scope: The scope in the following research is to gain information about different
strategies which Sainsbury can adopt in future in order to retain and attract talented
employees in their workforce. The challenges with the organisation while using the strategies
and ways to overcome those challenges are also the scope of following research.
Project cost: The amount which is required in order to successfully conduct the
following research is referred to the project cost. While analysing 700 will be required in

order to successfully conduct all the activities that are included in this research to draw the
conclusions from research in given time period.
Communication: There are more than one people involved in the research. This may
include the researcher, team conducting research along with all the respondents who are
providing primary data. Communication between all these people is necessary which is
described in the project management plan.
Project resources: There are a number of resources used in order to make sure that
the conclusions can be drawn from the research in stipulated time period (Gupta, 2019). This
research consist of human resource, different technical resources, operational resources in
order to make sure that the research is completed on time. It included the research team,
mobile phones, stationery, computer system and so on.
Project risk: One of the major risks which was involved in the following research will
be the technical risk which can negatively affect the project if communication is not made
through proper technical tools. Along with this the risk of reliability of information that is
collected in order to conduct the research is one of the major risks. It is necessary that
confidentiality of the respondents is maintained while conducting the research along with
protecting the data.
Time: Time refers to the amount of time which is required in order to make sure that
all the task and activities related to the research are completed successfully. The following
research requires significant time in order to make sure that the primary data can be collected
successfully.
Quality: Quality is one of the major factors that define the reliability of the research.
It is necessary to make sure that the quality in collecting the data as well as providing the
recommendation is successfully managed by the researcher. The management of quality is
done in a various number of forms including benchmarking and scorecard which will help in
analysing optimum level of quality in the research.
Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for
completion.
Work breakdown structure: Work breakdown structure is a tool in project
management which allows the researcher to divide the research activities into various small
parts. It is a great approach which will help in successfully completing all the investigation
related to the research and dividing different task within all the group members who are
included in conduction of the research.

Gantt chart: Gantt chart is another graphical tool which is used in a research in order
to make sure that all the activities to be performed within a research can be successfully
divided into sub activities and a schedule and time limit to complete all the activities can be
determined (Sun and et. al., 2019). It will help in successful conduction of all the activities in
the research along with their completion on the given time period for the research.

TASK 2
Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.
Research methodology:
Research methodology refers to the various ways in which the research is conducted.
All the type of study, data resources, sampling, ethics, data collection tools and various other
factors are included in the methodology of research. Different aspects of research
methodology for the following research are mentioned as below:
Types of study:
It refers to the research methodology which is used in order to conduct the research.
In the present research quantitative method is used as numerical information is provided
through various studies. Qualitative data is also used as the amount of secondary data
included in the following research consist of some qualitative data.
Data resources: Data resources is one of the major factor in a research as it is
necessary that whatever data is collected for conducting the research can be valid and
reliable. There are two basic types of methods for data resources. The first is primary method
in which the information is collected first hand using different ways that are questionnaire,
interview, and observation and so on. The second method includes collection of data through
secondary methods. The data in secondary methods are already present and collected through
different articles, magazines, journals and so on. In order to successfully conduct the
following research the researcher has used primary data in which a questionnaire is used to
collect the data from respondents. Some of the secondary data from already published
journals and articles about talent management is also used in the following research in order
to make sure that the research can be successfully carried upon generating useful outcomes
for the organisation.
Data collection methods: Data collection is a process of collecting useful information
on an effective topic in order to carry out the research findings. These methods are useful in
order to evaluate the external environment. This is done in order to carry out the predictions

of the current trends. Some of the data collection methods are survey, online, telephone and
many more. Survey is a technique which is used to find the suggestions of the individual
regarding the topic through a way of developing questionnaire. The another method is online
and telephone which depicts that the data is collected using social media platforms and
emails. This is an effective tool which directly connects with the customers.
Data analysis: It is a technique in which data is analysed through qualitative and
quantitative techniques. This is useful to find any deviation in the data collected. This also
help in evaluating the authenticity and reliability of the data collected through external
sources. Qualitative technique uses thematic analysis to analyse data which involves the use
of interview transcript. The researcher monitors the themes and topics of the research data to
evaluate the common one. Quantitative data uses ms-excel tools in order to analyse the data
collected. The excel involves numerous tools like pivot tables, statistical tools and charts to
analyse the data. These tools ensure specific statistical test on the data collected.
Data presentation: It depicts that how the data is presented effectively in the research
report. The data must focus on different areas of the report in order to allocate the position of
the data collected. There are two ways of data presentation which are qualitative and
quantitative. The quantitative technique uses charts, tables and diagrams in order to present
the data in an appropriate form. While the qualitative technique uses the themes in order to
present the data.
Sampling: Sampling refers to the way in which the sample size of respondents from
the total population is chosen by the researcher. The sampling methods consist of probability
and non-probability sampling methods. In the following research sampling method is used by
the researcher. Random sampling is conducted in order to choose the respondents who will be
included in primary research. In order to successfully choose random samples 40 staff
members of Sainsbury’s are chosen on a random basis by the researcher from home the
questionnaire is filled.
Ethics: Ethics refer to the moral principles which are to be followed by researcher
while carrying out the research. It is necessary that no deceptive practices, informed consent,
providing right to withdraw, anonymity, declined risk of harm, confidentiality and so on are
specially looked upon by the researcher (Meyers, 2020). It is necessary for the researcher to
follow all these principles so that the research can be ethically conducted.
Reliability and validity: Reliability and validity refers to the amount through which
the test is valid and the outcomes can be relied upon. It is necessary that whatever data is

collected for conducting the research is reliable and valid to successfully draw the outcomes
of research.
Data collection tools: there are a number of different tools through which data can be
gathered in order to conduct a research. It includes interviews, questionnaires, and
observations and so on. It is necessary for the investigator to make sure that whichever tool
they are choosing in order to collect data is helping them to collect reliable data.
Questionnaire is the data collection tool which is used by the researcher for the following
research. Below mentioned is the questionnaire which was used to conduct the following
research.
Questionnaire:
Q1.) Are you well aware about the concept of talent-management used in an organisation?
a) Yes
b) No
Q2.) What are the different approaches used in Sainsbury’s to influence and manage talent
within the organisation?
a) Performance assessment
b) Providing effective compensation
c) using of appropriate recruitment and selection method
d) Developing job description
Q3.) How talent management does help an organisation in bringing profits for business?
a) Higher customer satisfaction
b) Retain & attract top talent
c) Proper execution of activities
Q4 What do you think are the benefits of talent-management for employees in an
organisation?
a) Attain job satisfaction
b) Develop morale and confidence
c) Professional growth and development
Q 5.) According to you what are the ways in which Sainsbury’s is identifying talent in

organisation?
a) By results
b) By competencies
c) BY potential
Q6.) According to you, what are the major problems and issues faced by Sainsbury's at
the time of managing talent at workplace?
a) Raise in employee turnover
b) High compensation demand
c) Lack of leadership
TASK 3
Present findings and data using appropriate tools and techniques
Interpretation and findings:
Question: 1
Are you well aware about the concept of talent-management used in an
organisation?
Frequency
a) Yes 28
b) No 12
Interpretation:
With the help of the above data representation it can be interpreted that 70% of
employees in Sainsbury’s are well aware about the concept of talent management in the

organisation. On the other hand there are 12 respondents out of 40 which is 30% of total
employees in the organisation still not aware about the concept of talent management that is
used by Sainsbury is at their workplace.
Question: 2
What are the different approaches used in Sainsbury’s to influence and
manage talent within the organisation?
Frequency
a) Performance assessment 10
b) Providing effective compensation 10
c) using of appropriate recruitment and selection method 12
d) Developing job description 8
Interpretation:
With the help of data representation shown above it can be interpreted that 25% of
employees in organisation believe Sainsbury’s use his performance assessment in order to
influence and manage talent. 25% believe it is with the help of effective compensation
provided to the employs. On the other hand, there are 12 out of 40 respondents who believe
proper recruitment and selection method helps in influencing talent in the organisation. Only
8 out of 40 respondents are of opinion that development of job description is helping in talent
management.
Question: 3
How talent management does help an organisation in bringing
profits for business?
Frequency
a) Higher customer satisfaction 13

b) Retain & attract top talent 10
c) Proper execution of activities 17
Interpretation:
With the help of above represented data it can be interpreted that proper execution of
activities as possible in organisation with the help of talent management. There are 17
respondents who believe in it. Other than this 25% of respondents believe that it helps in
retaining employees and there are 13 out of 40 respondents who believe that it helps the
organisation to increase consumer satisfaction.
Question: 4
What do you think are the benefits of talent-management for employees
in an organisation?
Frequency
a) Attain job satisfaction 15
b) Develop morale and confidence 12
c) Professional growth and development 13

Interpretation:
With the help of above data representation it can be interpreted that 15 out of 40
employees believe that talent management brings job satisfaction in employs. There are 12
respondents who believe it develops moral and confidence in the employees while 13
respondents are of opinion that it helps in professional growth.
Question: 5
According to you what are the ways in which Sainsbury’s is identifying
talent in organisation?
Frequency
a) By results 16
b) By competencies 10
c) BY potential 14
Interpretation:

With the help of about data it can be interpreted that Sainsbury’s uses result to
identify talent. There are 40% of employees believe in this. There are 35% of employees who
believe potential helps in determining talent in Sainsbury whereas 25% of employees believe
that competency in the organisation helps in identifying talent in the organisation.
Question: 6
According to you, what are the major problems and issues faced by
Sainsbury's at the time of managing talent at workplace?
Frequency
a) Raise in employee turnover 15
b) High compensation demand 10
c) Lack of leadership 15
Interpretation:
With the help of above interpreted data it is interpreted that 15 out of 40 employees
believe that raise in employee turnover is due to improper management of talented
workplace. Other 15 employees believe it is due to lack of leadership whereas there are 25%
of employees who believe that high compensation demand is a challenge in managing
employees and talent.
TASK 3
Communicate appropriate Recommendations as a result of findings and data analysis to draw
valid and meaningful conclusions.
With the help of the above research it can be concluded that talent management is an
important and crucial part of an entity that is used while retaining the employees for the
longest period for the firm. It is a great way for sustainable development of an organisation

along with incrementing the competitiveness of the firm with retaining skilled and
experienced professionals in the business. In the research project at first secondary data is
collected and examined as a literature review and then primary research is performed through
questionnaire attached with a frequency data analysis and interpretation. These all resources
are concluding in favour of effectiveness and productivity of talent management processes
and practices it renders to the organisation and to business sector.
With the help of the above information present various suggestions can be made for
Sainsbury in order to make sure that they are successfully retaining the talent in organisation.
Along with this organisation can also enhance their profitability and productivity.
Company needs to encourage flexibility in their business environment in order to
make sure that the interest of employees in the execution of different task and activities is
continuous. This is because the more people are involved and engaged within their work and
operations of entity the more they are motivated. This ultimately will help Sainsbury's to
retain employees for a longer period of time as their interest and connect with the firm is
high.
Another suggestion that is referred to Sainsbury's in regards to better talent
management is higher authorities of the organisation need to delegate decision making
responsibilities to wider levels of organisation such as subordinate level in order to make sure
that the feeling of belongingness is developed and employees becomes loyal towards the
organisation.
The next recommendation is providing training and development programmes to
employees will help in enhancing their skillsets. This is an effective practice as it will enable
people a chance to develop further and having growth options which will automatically
encourage them to stay with the brand and work in significant manner. Through the training
methods organisation can successfully develop professional and personal career of an
employee.
TASK 4
Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance.
REFLECTION
I am very thankful and glad that I have got the chance to conduct the research in the
field of Talent Management and its influence over the organisations. This report has helped in

various areas beginning with the development my knowledge and efficiency in the context of
Talent management and the processes or strategies organisations use for being competitive
and effectively retain the member of their staff with the organisation. Communicating with
employees in order to collect the first hand data was a difficult task by me and caused
numerous challenges. However, I worked on my communication skills and made sure that
employees are comfortable with me while answering my questions and my queries. It was
necessary for me to understand the opportunities that are present in research field and the
different ways of concluding a research and obtaining proper recommendations with the help
of research. My decision making skills as well as problem solving skills successfully helped
me to deal with all the problems that arrived in my way while completing the following
research. It also enabled me to make best of the skills in order to offer timely solutions to
resolve minor arising issues and problems. It was necessary for me to analyse my weaknesses
and work upon them in order to make sure that the research generates useful outcomes within
the given period of time.
I get to know my own strength and weakness through this module which can be
resolved thorough continuous practice and training in the competitive environment. If I want
to rate myself as a project manager, then I would rate 8 out of 10 ratings. It is because the
project is performed in the dynamic environment which is effected by many factors. The past
performance of the factors can't predict the future. So, these factors impacted my research. I
have learned that if I have to work in the professional environment then I have to make
continuous study of the market conditions with effective training in the particular field to
perform efficiently. This research work provided me a brief understanding of the professional
scenario and helps me in selecting my career path in this particular direction. But what I have
evaluated is on the basis of my primary and secondary data collection. These methods have
provided me an understanding of the market forces and their impact on the business
environment. The identification of issues has been done timely but their analysis takes some
time in the external environment. The problems faced by me during this project is my lack of
knowledge about the issues but I have overcome this during the performance of the project.
Also, the behaviour of the customers also create obstacles in my project work. The
understanding and evaluating the behaviour of individual is a difficult task for me. The
resolution of the issues was searched by me after a brief analysis of the trends emerging in
the small business which explained about their growth and development in the industry.

REFERENCES
Books and Journals
Anlesinya, A., Dartey-Baah, K. and Amponsah-Tawiah, K., 2019. Strategic talent
management scholarship: a review of current foci and future directions. Industrial
and Commercial Training.
Gardas, B.B., Mangla, S.K., Raut, R.D. and Luthra, S., 2019. Green talent management to
unlock sustainability in the oil and gas sector. Journal of Cleaner
Production, 229, pp.850-862.
Golubovskaya, M., Solnet, D. and Robinson, R.N., 2019. Recalibrating talent management
for hospitality: a youth development perspective. International Journal of
Contemporary Hospitality Management.
Gupta, V., 2019. Talent management dimensions and their relationship with retention of
Generation-Y employees in the hospitality industry. International Journal of
Contemporary Hospitality Management.
Meyers, M.C., 2020. The neglected role of talent proactivity: Integrating proactive behavior
into talent-management theorizing. Human Resource Management Review, 30(2),
p.100703.
Shulga, L.V. and Busser, J.A., 2019. Talent management meta review: a validity network
schema approach. International Journal of Contemporary Hospitality
Management.
Sun, Y. and et. al., 2019, July. The impact of person-organization fit on talent management:
A structure-aware convolutional neural network approach. In Proceedings of the
25th ACM SIGKDD International Conference on Knowledge Discovery & Data
Mining (pp. 1625-1633).

APPENDIX
Questionnaire:
Q1.) Are you well aware about the concept of talent-management used in an organisation?
a) Yes
b) No
Q2.) What are the different approaches used in Sainsbury’s to influence and manage talent
within the organisation?
a) Performance assessment
b) Providing effective compensation
c) using of appropriate recruitment and selection method
d) Developing job description
Q3.) How talent management does help an organisation in bringing profits for business?
a) Higher customer satisfaction
b) Retain & attract top talent
c) Proper execution of activities
Q4 What do you think are the benefits of talent-management for employees in an
organisation?
a) Attain job satisfaction
b) Develop morale and confidence
c) Professional growth and development
Q 5.) According to you what are the ways in which Sainsbury’s is identifying talent in
organisation?
a) By results
b) By competencies
c) BY potential
Q6.) According to you, what are the major problems and issues faced by Sainsbury's at

the time of managing talent at workplace?
a) Raise in employee turnover
b) High compensation demand
c) Lack of leadership

POWER POINT