Unit 6: BUSINESS DECISION MAKING

Business Decision Making

Introduction
Decision making is an essential and widen
part of business world.
Process of selection of best course of
actions from the available alternatives.
Helps firm to chosen right action from the
list of alternatives.
For present research, Blackfriars
Restaurant case study is taking into the
consideration

Data Collection Plan
Data collection is the process of gathering and evaluating
information .
Enables to find the answers of research questions in a right
manner.
Uses to develop an understanding of subject and predict
future events.
There are two types of data collection: primary and
secondary.
In primary, a structured questionnaire will prepare that will
base on determine and understand the consumer preferences
in various ways.
Secondary data collection, data gather from Blackfriars
Restaurant records, its customer reviews, market demand
and trend etc.

Survey methodology and sampling frame
Survey methodology
Method of sociological investigation.
Utilizes to collect the information via questionnaire
or statistical based methods.
In the case of Blackfriars Restaurant, the most
appropriate survey methodology will be
questionnaire.
• Sample frame
Random sampling for taking the sample from
respondents.
The sample size will be 40 and the responses.