Benefits of Gender Pay Gap on Employee Performance at Aston Martin

This study aims to determine the benefits of gender pay gap on the performance of employees working within Aston Martin. It explores the concept of equality & diversity, benefits for Aston Martin, and strategies for implementing equality & diversity at the workplace.

Unit 6 – Managing a
Successful Business
Project

Table of Contents
TOPIC:- “To determine the benefits of Gender pay gap on the performance of employees
working within the organization”. A study on Aston Martin..........................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aim and objectives................................................................................................................3
Literature Review.............................................................................................................................4
Concept of equality & diversity within the organization. ..........................................................4
Benefits of equality & diversity for Aston Martin ....................................................................4
Various strategies that supports in implementing equality & diversity at workplace.................4
P2 Project management plan.......................................................................................................5
P3 Gantt chart and Work Break down Structure........................................................................6
TASK 2............................................................................................................................................8
P4 Quantitative and qualitative...................................................................................................8
TASK 3..........................................................................................................................................12
P5 Data Interpretation...............................................................................................................12
TASK 4..........................................................................................................................................20
P6 Recommendations................................................................................................................20
P7 Reflection.............................................................................................................................20
CONCLUSION..............................................................................................................................21
REFERENCES .............................................................................................................................22

TOPIC:- “To determine the benefits of Gender pay gap on the performance of
employees working within the organization”. A study on Aston Martin.
INTRODUCTION
Equality and Diversity are referred as providing equal rights to individuals working in the
company. This is helpful for providing job opportunities to different employees working in the
organisation. It is necessary for each and every company to provide equal rights to all employee.
This helps in increasing the satisfaction level of customers and it helps in making employee to
work in enthusiastic way (Graf, Brown, and Patten, 2018). Calling report company which is
considered is Aston Martin company. This is a British organisation that manufactures car and it
was founded in the year 1913. The following report will tell us about the aims and objectives of
the research followed by Gantt chart and Work Break down Structure (Polachek, 2019.). There is
also discussion about various methods used for collecting information for conducting the
research.
TASK 1
P1 Aim and objectives
Research Aim: “To determine the benefits of Gender pay gap on the performance of employees
working within the organization”. A study on Aston Martin
Research Objectives:
 To know the concept of equality & diversity within the organization.
 To identify different benefits of equality & diversity practices gain by for Aston Martin To examine various strategies which help in implementing equality & diversity within the
organization.
Research Questions:
 How to know the concept of equality & diversity within the organization?
 What are the different benefits of equality & diversity practices gain by for Aston
Martin ?
 What are various strategies which help in implementing equality & diversity within the
organization?

Literature Review
Concept of equality & diversity within the organization.
As per the point of view of Gupta, Mortal, and Guo, (2018), diversity and equality are
two different concepts which are important for managing workplace effectively. All employees
must be treated equally at workplace. It is concluded that all employees will be motivated and
engaged by providing them equal rights at the workplace . When there is unequal treatment, the
employees will fight and sometimes this may get even worse by arise of conflicts. This is not
beneficial for the company. Equality rights and regulations are adopted by companies in order to
have positive environment at workplace. It is also important that there is no discrimination
among the lower level managers or upper level managers as this will increase the
mismanagement. It is also identified by the researchers that employee’s satisfaction level
increases when they are treated equally. It is necessary for different organisations to provide
equal rights and opportunities to their employees and subordinates for minimising the conflicts
and fights. Also diversity within workplaces is highly linked with advancing human rights and
opportunities.
Benefits of equality & diversity for Aston Martin
According to the view point of .Costa Dias, sJoyce,and Parodi,(2018) equality there are a
lot of benefits from diversity and equality that helps in doing business operations and functions
in effective manner. In context of Aston Martin organisation, it is able to do all it’s functions
and business operations in an effective manner if there is equality and diversity. There is
opportunity for the organisation to retain potential employees within the company for longer
time. Another objective of equality and diversity is that within the organisation, all employees
and individuals are provided fair treatment and care. have same treatment and fair opportunities.
Aston Martin ensures every worker get equal & fair treatment. This helps in maintaining the
employee satisfaction and making them happy. The management of the organisation ensures that
all employees are treated equally at workplace. There is no discrimination among employees on
the basis of any of these basis age, disability, gender and many more.
Various strategies that supports in implementing equality & diversity at workplace.
According to the thoughts of Rabovsky, and Lee, (2018), there are various strategies
used for managing the implementation of equality and diversity within the company. The level of

involvement and engagement of employees within the company can be increased by maximising
the equal treatment among employees. It is concluded that cross cultural communication is very
important for a company. When the management team of an organisation analyses culture,
background and thoughts of people, then it is helpful for satisfying the needs and demands of
employees. It has also concluded that employees are provided positive environment at workplace
by providing equal rights and opportunities.
P2 Project management plan
Project management design is defined as a blueprint that is beneficial for investigators
and researchers. It includes every task and activity that is associated with the accomplishment of
project work (L'Herrou, and Tynes, 2019). PDP includes different strategies and plans that are
executed within the completion of a project work. The project management plan consists of
different factors like size, scope, cost, time,risk, resource, quality and communication. The
project management plan for the present investigation is described below –
 Cost: There is amount fixed for having products and goods that will be used for
completing the project. There is an amount of money required for completing the project.
There is an amount of money which is needed for manufacturing the services and goods.
For doing the research, the amount of money required for completing the project work.
An amount of £ 40,000 is taken by investigator for completing tasks and activity. In order
to implement activities and tasks, it is important for integrating all the activities which
helps in research results.
 S cope: Scope is necessary factor that is helpful for describing the scope of research on
business perspective. In context of the present research, it is seen that Martin Is having
huge scope for knowing it’s opportunities that it is having.
Time: This is defined as time needed for accomplishing the activities and tasks of project. There
is time allotted for achieving objectives and aims of the research (Ewoh, 2013). In context of the
following research, it is concluded that researcher needs approximately 5 months to work
efficiently. This is the minimum time required for attaining research aims and objectives.
 Communication: It is known as good communication is required for managing tasks
and activities in effective manner. In current investigation of diversity and equality ,
researcher use various ways of communication such as mobile phones, emails,
conferences and so on. that will help to develop plans and strategies for the research.

Quality: It is known as the maintaining the quality of the project (Sin, and Bruce-Brand,
2019.). The secondary sources is also used by investigators in gathering the information as it
helps researcher to working in an appropriate manner.
 Risk: The risk that is associated with Present investigation is over utilization of
information that impacts on confidentiality. It will also impact in future as any of the
respondent can claim to the researcher . This will lead to negative word of mouth of
researcher in market.
 Resources: The current research on Aston Martin requires various resources that
includes land, capital, labour and so on. This helps in completing the work on time
effectively and efficiently.
P3 Gantt chart and Work Break down Structure
Work Break down structure:
WBS is known as process used by different investigators and researchers for dividing the
lengthy method of doing work into small and easy tasks ( Magda, and Salach, 2019). This
distribution provides effective functioning and operations. Also, the break down of task into
small tasks makes it manageable. The work break down structure for the present research is
given below -
Gantt chart:
Gantt chart is known as a graphical representation of the various activities and tasks that
are involved in the project. This is basically breaking down of various activities and tasks that

reflects a visual presentation of the activities of the project. There are basically two axis such as
vertical and horizontal axis. Companies must keep them updated regarding the project activities
and tasks.

TASK 2
P4 Quantitative and qualitative
Researcher has to perform activities and tasks by analysing different methods. It is helpful in
achieving the goals and objectives of the project. By using methods, it is concluded that
investigator needs information and data in effective manner (Koskinen Sandberg, 2018.). There
are basically two types of methods for analyzing data in research. Are described below

Primary research: Primary research define as an in-depth analysis where the
investigator has to collect raw data for conducting the research. The different type of primary
research methods are questionnaire, interview, observations, surveys, and many more. This is
time consuming method for collecting data (Lee, 2019). Also it costs a lot to the investigator
Secondary research: It is the method through which researcher gather past data in order
to conduct their research. Some of the resources of secondary data are newspaper, journals,
magazines, online sites and many more. These methods are less costly.
In doing this research, both primary and secondary data is used for conducting the
research (El-Ramly, 2019). Questionnaire is used for collecting information from 30
respondents. The various sources of secondary method used for collecting data are books,
newspaper, journals and online articles all these elements are considered.
Qualitative research: It is defined as a market research methodology where researcher
collect non numerical data used to conduct the research in an effective manner. In this type of
method, questions which are asked include open ended and are in semi structured way.
Quantitative research: Quantitative method defined as market research where the
investigators has to numeric data that is used for getting results from the search effectively. Such
type of Data Collection requires human behavior in different situations. Methods used in the
quantitative search are online sampling,
In order to analyse and conduct the research in an effective manner with the help of
qualitative research method so that they can develop effective results (Nhan, 2018.).
Questionnaire: This is helpful in making ideas and thoughts for conducting strong
and effective researches for getting results. There are 30 respondents taken for completing
this research. The respondents are stakeholders of Aston Martin.
Questionnaire

Q1) Do you have knowledge on the concept of equality and diversity at
workplace
Frequency
a) Yes 25
b) No 5
Q 2) Do you think, implication of equality and diversity practices at
workplace will help in attaining their goals and objectives in quicker
manner?
Frequency
a) Yes 22
b) No 8
Q 3) As per your perception the implementation of equality and
diversity practices influence Aston Martin business growth?
Frequency
a) Agree 20
b) Disagree 10
Q 4). As per your opinion, major benefits attain by Aston Martin with
the help of effective execution of equality and diversity within the
company?
Frequency
a) Growth opportunities 10
b) Timely attainment of goals 10
c) Positive working condition 10
Q 5). Do you agree with the statement that implementingequality&
diversity practices helps in enhancing the performance of employees?
Frequency
a) Yes 20
b) No 10
Q6). Which is the most appropriate strategy adopted by Aston Martin,
which assist them in order to execute equality and diversity in the
organization?
Frequency

a) Effective leadership strategies 15
b) Enhance the participation of staff members 15
Q7). What are the impacts of implementing equality and diversity
within the organization on the performance of employees?
Frequency
a) Positive impact 20
b) Negative impact 10
Q8). According to you, do you think retaining employees for longer
period of time within the organization with the help of equality and
diversity practices?
Frequency
a) Yes 25
b) No 5
Q9). Which one is the main issue raise within the workplace by
implementing equality and diversity practices?
Frequency
a) Demoralization 10
b) Anxiety and depression 10
c) Ineffective guidance from top authority 10

TASK 3
P5 Data Interpretation
Theme 1: Concept of equality & diversity at workplace
Q1) Do you have knowledge on the concept of equality and diversity at
workplace
Frequency
a) Yes 25
b) No 5
Interpretation: As per the above mentioned graph, it is interpreted that 25 respondents from
the total of 30 have stated they are aware about that concept of equality and diversity
(Kulkarni, and Gopakumar, 2014 ). On the contrary other 5 respondents have denied that they
do not have knowledge about the same.

Theme 2: Implication of equality and diversity practices at workplace will help in attaining
their goals and objectives in quicker manner
Q 2) Do you think, implication of equality and diversity practices at
workplace will help in attaining their goals and objectives in quicker
manner?
Frequency
a) Yes 22
b) No 8
Interpretation: According to the above described bar chart, it can be said that 22 people
have agreed to the statement that implication of equality and diversity practices supports in the
quicker attainment of goals and objectives in quicker manner. While, leftover 8 respondents have
denied to the same statement.

Theme 3: Implementation of equality and diversity practices influence Aston Martin
business growth
Q 3) As per your perception the implementation of equality and
diversity practices influence Aston Martin business growth?
Frequency
a) Agree 20
b) Disagree 10
Interpretation: From the graph, it is interpreted that 20 respondents agrees that implementation
of equality and diversity helps Aston Martin’s business growth in effective manner. Whereas, 10
said that it is not true.

Theme 4: Major benefits attain by Aston Martin with the help of effective execution of
equality and diversity within the company
Q 4). As per your opinion, major benefits attain by Aston Martin with
the help of effective execution of equality and diversity within the
company?
Frequency
d) Growth opportunities 10
e) Timely attainment of goals 10
f) Positive working condition 10
Interpretation: According to the above described graph, it is interpreted that all 30 respondents
have represented equal viewpoint towards the questions (Kundu, and Mor, 2017). Among them
all 10 shown favourable response towards to growth opportunity as main opportunity, other 10
stated Timely attainment of goals and leftover 10 mentioned that Positive working condition are
positive aspect of equality and diversity practices.

Theme 5: Implementing equality& diversity practices helps in enhancing the performance
of employees
Q 5). Do you agree with the statement that implementing equality&
diversity practices helps in enhancing the performance of employees?
Frequency
a) Yes 20
b) No 10
Interpretation: From the graph, 20 respondents have expressed yes towards the question on the
other hand leftover 10 have said no as according to them it is not improving performance of
employees.

Theme 6: Most appropriate strategy adopted by Aston Martin , which assist them in order
to execute equality and diversity in the organization
Q6). Which is the most appropriate strategy adopted by Aston Martin,
which assist them in order to execute equality and diversity in the
organization?
Frequency
c) Effective leadership strategies 15
d) Enhance the participation of staff members 15
Interpretation: According to the bar graph, 15 people said that effective leadership strategies
are main strategy of equality and diversity while remaining other have expressed that equality
and diversity is effective strategy.

Theme 7: Impacts of implementing equality and diversity within the organization on the
performance of employees
Q7). What are the impacts of implementing equality and diversity
within the organization on the performance of employees?
Frequency
c) Positive impact 20
d) Negative impact 10
Interpretation: Major impact of equality and diversity is positive as per 20 people on the other
hand remaining 10 have expressed that it has negative impact over performance of company.

Theme 8: Retaining employees for longer period of time within the organization with the
help of equality and diversity practices
Q8). According to you, do you think retaining employees for longer
period of time within the organization with the help of equality and
diversity practices?
Frequency
c) Yes 25
d) No 5
Interpretation: The graph shows that 25 respondents express that equality and diversity is
helpful in retaining employees whereas other 5 have denied for the same thing.

Theme9: Main issue raise within the workplace by implementing equality and diversity
practices
Q9). Which one is the main issue raise within the workplace by
implementing equality and diversity practices?
Frequency
d) Demoralization 10
e) Anxiety and depression 10
f) Ineffective guidance from top authority 10
Interpretation: The graph states that as per 10 people main issue of equality and diversity is
demoralization, other 10 expresses it has anxiety and depression and leftover 10 thinks that
ineffective guidance from top authority is major problem.
TASK 4
P6 Recommendations
With the help of an overall analysis, there are various recommendations given to the
management team of Aston Martin by the researcher. With the assistance of all these
recommendations, managers will be able to implement equality as well as diversity practices
within the workplace. For this, some of the most essential for the company are as follows:
 First of all, it is required by the managers of Aston Martin need to follow every aspects of
organisational ethics so that they can implement equality & diversity practices in an
effective manner. With the help of this, managers of the company will be able to develop
better working culture.
 Along with this, it is essential for the managers to conduct meetings on continuous basis
so that issues and problems related with demoralization faced by staff members can be
resolved within given time frame.
P7 Reflection
While doing the whole research on the topic of equality and diversity so that my overall
understanding will be enhanced, I have observed that there are various things which influences

the whole research outcome. It has been identified by me that various elements help me in order
to increase my understanding such as interactions with respondents, gathering of information and
many more. When I was conducting the whole research I realized that my communication and
team management skill is not effective as I get nervous while interacting with individuals. By the
each passing time, my communication skill was improved which help me in attaining future
opportunities in my professional life. Apart from this, it has also been identified that one of the
toughest and most difficult task is collecting information and data from respondents. Reason
behind this is that it is time consuming process and sometimes respondents do not provide right
information related to the topic. This is a result affect the whole result of the research in a
negative manner. These are the staff members of Aston Martin who are chosen as the
respondents. At the end of this research, I have observed that there for gathering information in
more appropriate manner another alternative will be interview which provide various advantages
to the management team of Aston Martin.
CONCLUSION
Asper the above stated research, it has been concluded that by implementing equality &
diversity practices within the workplace, managers of the company will be able to retain their
employees for a longer period of time. Furthermore, it has also been discussed in this research
that by using various research methodology, researcher will be able to gather more authentic and
accurate information and data related to the aim of this research. With the help of primary and
secondary data, investigator conclude the whole research in an effective and efficient manner. At
the end of this research, various recommendations are given to the management team which help
them in conducting their business functions in an ethical manner.

REFERENCES
Books and Journals
Graf, N., Brown, A. and Patten, E., 2018. The narrowing, but persistent, gender gap in pay. Pew
Research Center, April, 9.
Polachek, S.W., 2019. Equal pay legislation and the gender wage gap. IZA World of Labor.
Gupta, V.K., Mortal, S.C. and Guo, X., 2018. Revisiting the gender gap in CEO compensation:
Replication and extension of Hill, Upadhyay, and Beekun's (2015) work on CEO gender
pay gap. Strategic Management Journal, 39(7), pp.2036-2050.
Costa Dias, M., Joyce, R. and Parodi, F., 2018. The gender pay gap in the UK: children and
experience in work (No. W18/02). IFS Working Papers.
Rabovsky, T. and Lee, H., 2018. Exploring the antecedents of the gender pay gap in US higher
education. Public Administration Review, 78(3), pp.375-385.
L'Herrou, T. and Tynes, A., 2019. The gender pay gap in nonprofit executive compensation in
South Florida. Nonprofit Management and Leadership.
Sin, I. and Bruce-Brand, B., 2019. Is the pay of medical specialists in New Zealand gender
biased? (No. 19_21).
Magda, I. and Salach, K., 2019. Gender Pay Gap Patterns in Domestic and Foreign-Owned
Firms.
Koskinen Sandberg, P., 2018. The corporatist regime, welfare state employment, and gender pay
inequity. NORA-Nordic Journal of Feminist and Gender Research, 26(1), pp.36-52.
Lee, S.J.S., 2019, July. Women Are Paid Less or Men Are Paid More? Effect of Inequity Frames
on Gender Pay Adjustments. In Academy of Management Proceedings (Vol. 2019, No. 1,
p. 17352). Briarcliff Manor, NY 10510: Academy of Management.
El-Ramly, Y., 2019. Steps toward Closing the Gender Pay Gap: CPA Employers Can Take
These Concrete Actions to Make Compensation More Equitable. Journal of
Accountancy, 228(3), p.36.
Nhan, T., 2018. Closing the Gender Pay Gap.