Managing a Successful Business Project

This document discusses the impact of diversity and equality in order to gain competitive advantage in the global market, with a case study on Sainsburry. It evaluates the impact of diversity and equality on employee performance, determines the effectiveness of different strategies of diversity in corporate organizations, and studies the challenges faced in the implementation of equality and diversity in corporate structure.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1. Research aims and objectives................................................................................................3
P2. Project management plan.......................................................................................................4
P3. Gantt chart and work breakdown structure............................................................................5
TASK2.............................................................................................................................................7
P4. Small scale research...............................................................................................................7
P5. Data analyses and interpretation..........................................................................................10
........................................................................................................................................................11
........................................................................................................................................................12
........................................................................................................................................................15
P6. Communicate appropriate recommendations......................................................................20
TASK 4..........................................................................................................................................21
P7. Performance review.............................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCE.................................................................................................................................23

INTRODUCTION
Diversity and equality are highly relevant and are based on the concept of ensuring that
every employee has the same access to career development opportunities and promotion without
any bias or discrimination being exercised against them within the workplace. The diversity and
inclusion strategy of a business should place equal value on all people within the company, by
placing a positive value on the differences. A diverse and inclusive work environment places
value on individual background, knowledge, skills and experiences and focuses these differences
on the creation of a positive, productive and effective internal and external working environment.
TASK1
P1. Research aims and objectives
Background
Many companies are developing diversity and equality strategies to build forward-thinking
businesses that look beyond any legal guidance to promote equality and diversity and improve
corporate productivity, business development opportunities and competitiveness. Sainsburry the
implementation of other diversity and the equality is giving more development and increase in
productivity of organization so that the employee have the development of mutual understanding
which makes the company more effective in having proper understanding of different pros and
cons of the cultural differences.
AIM:
To study the impact of diversity and equality in order to gain competitive advantage in global
market- A Case On Sainsburry.
Objectives
 To evaluate the impact of diversity and equality on employee performance of Sainsburry.
 To determine the effectiveness of different strategies of diversity in corporates
organization.
 To study different challenges faced in implementation of equality and diversity in
corporate structure.
Research Questions
What is the impact of diversity and equality on employee performance of Sainsburry?

What is the effectiveness of different strategies of diversity in corporates organization?
Which challenges are faced in implementation of equality and diversity in corporate structure?
Rationale
P2. Project management plan.
According to Jason Martyus, the term project management plans is concerned with the
formal documentation which contains various components or stages of the plan beginning with
the initiating stage, planning, executing, monitoring, controlling and closing (Trevino and
Nelson, 2016). The primary intention of developing project management plan is to determine the
desired project aims and objectives and the manner in which such goals can be achieved. This
type of document provides a standard of what can be attained by the project. There are different
aspects or elements of project management plan which needs to be taken into consideration and
they are discussed below:
 Cost: The term cost is related to the estimated amount which will be needed to complete
the entire research (Tidd and Bessant, 2018). This is considered as one of the most
crucial aspect because without cost, no research can be conducted successfully. In this,
the researcher will need cost to meet daily expenses like travelling and this is estimated at
£100. While to complete the whole research, the estimated amount will be £500.
 Scope: The term scope is related to the range of wider base where it depicts the future
perspective of the research (Storey, Basterretxea and Salaman, 2014). This is useful in
determining the desired list of a particular project goals, deliverables, features, functions,
tasks, deadline, etc. of the project. This is very important aspect of project management
plan because it has a huge influence on schedule or cost of the project. It will led the
company to the greater heights and success in near future.
 Quality: The term quality is the combination of different processes and activities which
are used in figuring and accomplishing the quality of the deliverables of project
(Spender, 2014). The researcher is concerned with maintaining the quality by staying
true, fair and honest with the information which is to be collected and used for the
research. While the research quality is related to providing satisfaction to the customers,
concentrating on continuous improvement, etc.
 Time: The term time is related to determining the suitable time frame which will be
required to complete the research aims and objectives (Slawsky and Zafar, 2017). It is

also an important aspect because every research is held for temporary period of time and
when the desired objectives are attained then the research is said to be finished after
drawing relevant conclusions. So therefore, the time required by the researcher in order to
collect data is 4 weeks while total time needed to complete the research is estimated at 12
weeks.
 Resources: The resources are valuable components which are required at different levels
of research in order to complete the research successfully. Therefore, the resources which
will be required by the researcher are skilled workforces, funds, technologies, etc. while
resources needed to complete the overall research is money, ability to gather data, draw
conclusions (Sikdar and Payyazhi, 2014).
 Communication: It is the way through which conversation between various people in and
outside the organisation will take place (Seville, Van Opstal and Vargo, 2015). Every
research requires proper communication so that suitable results can be developed. The
communication tools which will be needed by researcher are telephone, internet lines,
etc. while to complete the research, the organisation will need to organise seminars,
meetings, presentation in order to communicate effectively and efficiently.
 Risk: The risk factor is concerned with unanticipated threats that can create barrier in
completion of research (Schaltegger and Wagner, 2017). Such risk are required to be
controlled and maintained. The risk which is associated with the research is lack of
fairness, loss of privacy and confidentiality. Whereas, the risk associated with the
organisation is poor workforce, lack of enough funds, etc.
P3. Gantt chart and work breakdown structure.
Gantt Chart: The Gantt Chart is the pictorial representation in a form of bar graph. This
was created and developed by Henry Gantt. This is very helpful tool because it shows the start
and finish date. It represents different set of activities where each activity contains proper time
frame and this helps the researcher in proper conduct of various activities within the deadlines.
These Gantt charts can be printed, displayed and created easily (Polonsky and Waller, 2018).
There is a detailed combinations of thinking which assist in ensuring that the schedule is
workable and right people or workforce are assigned to perform a respective task. Furthermore, it
helps the researcher in clear understanding of task relationships where the chances of

misunderstanding is less. Apart from this, by preparing this, there will proper allocation of
available resources which can be used effectively and efficiently as per the requirements.

Work break down structure: A work breakdown structure is the important deliverable which
helps in breaking down of larger task into smaller chunks. This break down will make the work
simpler. This is because each head or level of work will define different set of roles and
responsibilities which provides outline for a specific project. With this, the work will be easily
assigned to different individuals as per their skills and capabilities (Mattel, 2015). It is very
helpful in allocating or designing the budget for the respective project. It assigns the time and
cost to a specific section and also regularly reviews their performances. The risk associated with
the business or project can be easily identified through this tool which helps in making
contingent solutions and plans for the project in advance.
TASK2
P4. Small scale research
Qualitative research: The qualitative research is the one where human behaviour has
been studied in detail (Jeston, 2014). It provides judgemental and detailed analyses of the
problem so that proper solutions can be created. This puts emphasis on getting or deriving

information through open ended and conversational communication. It provides insight of the
thinking and perceptions of individuals.
Quantitative research: The quantitative research is one which is done on the basis of
statistical data and numbers (Hillson, 2017). The result obtained by applying this kind of
investigation is more accurate, reliable and justifiable in nature. The data or subject matter has
been collected by using present and potential customers by making use of sampling methods.
Data sources methods
Primary data collection method: This data collection method is one where information
is gathered for the first time and such data is used for conducting an investigation (Fernandez
and Rainey, 2017). The various methods under this includes questionnaire, survey, etc.
Secondary data collection method: This data is the one where investigator makes of use
of already collected information in order to arrive at appropriate results (Zellweger, 2017). Such
information is obtained from secondary sources like internet, journals, newspaper, etc.
In this research, the qualitative research has been used in order to reach at appropriate
results where the researcher has made use of primary data collection method with the help of
questionnaire. The sampling method used in the research is non random sampling. The sample
size which is to be considered for this research is taken to be 40 who are the buyers, suppliers,
distributors, employees (Crane and et. al., 2019).
QUESTIONNAIRE
NAME:
AGE:
GENDER:
Q-1 Does diversity and equality have positive impact in improving employee
performance?
 Yes
 No
 Not sure
Q-2 What type of diversity practices are followed by Sainsburry?
 Cultural Diversity.
 Corporate Structure

 Empathetic Leadership
 All Of These
Q-3 Has diversity enabled staff to you to have proper working in creative way along with
gain knowledge?
 Yes
 No
 Not sure
Q-4 Is diversity helps the company to have attainment goals and objectives effectively?
 Yes
 No
 Not sure
Q-5 Does equality and diversity strategy helps in having retention of skilled employees?
 Yes
 No
 Not sure
Q-6 What advantage are observed while working with diversified work force?
 Improvement in performance
 Employee retention
 High productivity
Q-7 Does diversified strategies help in gaining the competitive advantage?
 Yes
 No
 Not sure
Q-8 Has equality and diversity brings efficiency and effectiveness in business operation?
 Yes
 No
 Not sure
Q9 Do you have experience the diversity in the workplace of Sainsburry?
 Yes
 No
Q10 What do you think the most challenging aspects in working aspects in diverse

business environment.
 Ethical And Cultural Difference.
 Generation Gap.
 Gender Inequality
 Acceptance And Respect.
TASK 3
P5. Data analyses and interpretation.
The term data analyses is referred to the process through which the gathered or collected
information can be analysed in detail. This detailed analyses will help the researcher in framing
suitable recommendations. So for this analyses, the charts and tables are used which helps in
properly drawing the results. The results which will be developed are based on proper evaluation
and logical reasoning.
Theme 1 Diversity And Equality Have Positive Impact
Does diversity and equality have positive
impact in improving employee performance?
Frequency
Yes 15
No 3
Not sure 2
Total 20

Yes No Not sure
0
2
4
6
8
10
12
14
16
Frequency
Data Interpretation
From the above data it can be interpretation that the managers in the organization have
considerer has diversity and equality bring the positive impact on environment which some have
high level of cultivate in business development by fairing the competitive advantage at the
greater extent. The diversity and equality leads to have proper implementation of need
identification and over all development of Sainsburry.
Theme 2 Empathetic Leadership followed by Sainsburry
What type of diversity practices are followed
by Sainsburry?
Frequency
Cultural Diversity. 5
Corporate Structure 6
Empathetic Leadership 9
Total 20

Cultural Diversity.
Corporate Structure
Empathetic Leadership
0
1
2
3
4
5
6
7
8
9
Frequency
Data Interpretation
From the above data it can be interpreted that Empathetic Leadership followed by Sainsburry.
The empathic leadership have been considered as one of the best leadership in which the leaders
are able to have better establishment of connection in able to have priori understanding in terms
of interest and perspectives. This implementation in company will helps in been having the
strengthened between employees and managers.
Theme 3 Diversity Enabled Staff In Creative Way To Gain Knowledge
Has diversity enabled staff to you to have
proper working in creative way along with gain
knowledge?
Frequency
Yes 15
No 3
Not sure 2
Total 20

Yes No Not sure
0
2
4
6
8
10
12
14
16
Frequency
Data Interpretation
From the above data, it can be interpreted that the company have the proper managing of
diversity which is helping in creative to have the access over the knowledge in own creative way.
This makes the company have proper understanding that diversity is brought level of equality
and cultural diversification in understanding the difference between the opportunities which will
make gain competitive advantage in development of Sainsburry.
Theme 4 Diversity Helps In Attainment Goals And Objectives!
Is diversity helps the company to have
attainment goals and objectives effectively?
Frequency
Yes 14
No 2
Not sure 4
Total 20

Yes No Not sure
0
2
4
6
8
10
12
14
Frequency
Data Interpretation
From the above data it can be interpreted that the company is getting the benefit from the
development of equality and diversity in organizational structure which is helping in Attainment
Goals And Objectives of the organization. With the implication of diversity company is able to
have proper understanding in terms of masking the organization more efficient and Effective by
making the proper understandability and achievement of goal and objective. This helps the
company is making the further expansion in positive ways.
Theme 5 Equality and diversity strategy impact retention of skilled employees
Does equality and diversity strategy helps in
having retention of skilled employees?
Frequency
Yes 16
No 1
Not sure 3

Total 20
Yes No Not sure
0
2
4
6
8
10
12
14
16
Frequency
Data Interpretation
From the above data it can be interpreted that the diversity and equality in the
organization makes the employee more understandable and comfortable towards working in
organization in more effective and efficient way. The company is turning out to be abler in
having proper retention of employee so that company would be gains to maximum contribution
of maximum managers in proper gaining the competitive advantage in markets in orders to gains
longer term effectiveness and efficiency.
Theme 6 High productivity is advantage working with diversified work force.
What advantage are observed while working
with diversified work force?
Frequency
Improvement in performance 5
Employee retention 5

High productivity 10
Total 20
Improvement in performance
Employee retention
High productivity
0
1
2
3
4
5
6
7
8
9
10
Frequency
Data Interpretation
From the above data it can be interpreted that the with the implementation of equality and
diversity in the organization Sainsburry the implementation of other diversity and the equality is
giving more development and increase in productivity of organization so that the employee have
the development of mutual understanding which makes the company more effective in having
proper understanding of different pros and cons of the cultural differences.
Theme 7 diversifies strategies helps in gaining competitive advantage
Does diversified strategies help in gaining the
competitive advantage?
Frequency
Yes 12
No 2
Not sure 6
Total 20

Yes No Not sure
0
2
4
6
8
10
12
Frequency
Data Interpretation
There are the different straetry of the diversification that can be implemented in the company
w2hich is upbringing the level of completive advantage among the managers of company in such
a way that is cresting the level of working environment. There is having more understandability
in making more level of companionship in organization do that employees can well-developed of
understanding. With the implication of diversity company is able to have proper understanding in
terms of masking the organization more efficient and Effective by making the proper
understandability and achievement of goal and objective.
Theme 8 Equality and diversity brings efficiency and effectiveness
Has equality and diversity brings efficiency
and effectiveness in business operation?
Frequency
Yes 12
No 4

Not sure 4
Total 20
Yes No Not sure
0
2
4
6
8
10
12
Frequency
Data Interpretation
From the above presentation it can reinterpret that the employers and manger in the organization
is having more becalming as the effective and efficient in natures in more understandability in
making more level of companionship in organization do that employees can well-developed of
understanding. Diversity is brought level of equality and cultural diversification in understanding
the difference between the opportunities which will make gain competitive advantage in
development of Sainsburry.
Theme 9 There is diversity in the workplace of Sainsburry.
Do you have experience the diversity in the
workplace of Sainsburry.
Frequency
Yes 12
No 3
Not sure 5

Total 20
Yes No Not sure
0
2
4
6
8
10
12
Frequency
Data Interpretation
The diversity and equality leads to have proper implementation of need identification and over
all development of Sainsburry. The company is having the experience over different enabling
treated to have the cultural diversification which is helping on over all development of the
organisation in such as way that is making the company more competitive. The company is
successful gassing the retention of employee in such as way that si effecting the development in
Lansbury. The company have the proper managing of diversity which is helping in creative to
have the access over the knowledge in own creative way.
Theme 10 Ethical And Cultural Difference is most challenging aspects.
What do you think the most challenging
aspects in working aspects in diverse business
environment.
Frequency
Ethical And Cultural Difference. 13

Generation Gap. 4
Gender Inequality 3
Total 20
Ethical And Cultural Difference.
Generation Gap.
Gender Inequality
0
2
4
6
8
10
12
14
Frequency
Data Interpretation
The company have the proper managing of diversity which is helping in creative to have the
access over the knowledge in own creative way. The company is facing the major issues of the is
facing the major issues in having proper representation of the Ethical And Cultural Difference is
most challenging aspects. The company is working as one of the largest realistic in development
which should have proper understanding in attaining the Sarasota difference that the company is
facing in teleoperate of intarsia organization.
P6. Communicate appropriate recommendations.
The company have the knowledge about the breaking up the level of stereotypes at the social
level which is happening due to lack of diversity that is happening ion the organisation in more
efficient and development way.
The company should have the proper decision-making process at the sharing level. The
company should have proper development and education of employee in more effective an

decaffeinate ways in making proper working as f the Ethical And Cultural Difference is most
challenging aspects.
The company should have proper promotion of flexibility that is compares to have enabling of
effectiveness in company.
TASK 4
P7. Performance review.
This research was conducted on the topic “To create and market the brand new summer
shoes in London Fashion Week to compete with big multinational brands”. A study on ZARA.
As a researcher, I am able to successfully meet the set research aims and objectives. Though
conducting the research was not an easy task for me because there were various issues and
hurdles in the way of achieving desired objectives. The most common problem which I faced
was poor management of time which has made this research highly time consuming. The another
problem was my hesitation and poor convincing power due to which I was not able to properly
convince the people to communicate and respond to the questions and majority of the people left
without showing any kind of interest. But, my inner strength and self confidence has not let me
give up this research. I have faced all the problems and successfully completed the research aims
and objectives. I have learned various new things and my abilities are improve. In future, if I will
have to conduct the similar research again then I will be able to do it more properly by adopting
various time management strategies and developing communication skills with the help of
attending debates, group discussions, etc.

CONCLUSION
From the above research, it has been concluded that creating and proper managing of
diversity which is helping in creative to have the access over the knowledge in own creative way.
for present organizations due to highly dynamic business world. It is very difficult for the
organization to produce new products and services because the customers needs are highly
dynamic and invariable. For this purpose, qualitative research has been used in this because it
helps in studying the in depth behaviour of human beings. While developing interpretations and
conclusions, the charts and tables are used because it provides visual descriptions and clear
understanding. On the basis of results obtained, various interpretations has been made in order to
meet the set business objectives and goals.

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