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Food safety:Safety of food is the important factor which needs to be take care by the manager of the company. As customers wants to know about what they eat and what are the ingredients used in the making of food. Therefore, it is important for the restaurants or the hotels, who offer food services, need to take care about the hygiene factor and the taste of customers as it satisfies their requirements and helps the organisation in order to grow. Innovation and differentiation:Customers attract those food services who offer variety of services with innovative style as differentiation is the primary element in the food and beverage industry. Customers always attracted towards the taste of food and if the organisation offer great taste with some sort of innovation it will help them to grow and achieve success in the market (Jain, Ayalur and Doddabalapur, 2017). Moreover, it is useful in building loyal and healthy customer base as it helps in order to develop their brand image or reputation. Therefore, Intercontinental hotels and resorts can consider all these factors which influence this industry and become top hotel in the world through its services. P3. Current and future trends which influence the business There are number of opportunities which are present in the food and beverage industry but staying on top or maintain the customers it includes various factors or trends which influence this business and Intercontinental hotels and resorts need to focus on these trends which are discussed as under: Changingcustomer’spreferences:Byconsideringthetaste, preferences and demand of Customer Company can achieve success asanalysingtherequirementsofcustomersorconductmarket research for it. By analysing the current trends, most of the people wanthealthyandorganicfoodastheyconsidertheirphysical appearance and health (Bayona-Saez and et. al., 2017). Moreover, consumers demand that food which not only good for them but also good for others and also consider the packaging which is environment friendly. They also want transparency in the making of food as they have right to know about the use of ingredients in food. Managing food and Beverage Operations