logo

Unit 15 Hospitality Marketing Essentials Assignment

   

Added on  2021-02-19

15 Pages2932 Words291 Views
Unit 15:Hospitality MarketingEssentials
Unit 15 Hospitality Marketing Essentials Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3LO 2.................................................................................................................................................3P 3 Comparison of marketing mix in hospitality industry..........................................................3LO 3 ................................................................................................................................................5P 4 Marketing plans for hospitality industry to meet the objectives...........................................5CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Unit 15 Hospitality Marketing Essentials Assignment_2
INTRODUCTIONThe aim of marketing in hospitality industry is to promote the services to the customer.The services provided by the organisation are food and beverages, theme park, travel andtourism, lodging, cruise line etc. to the customers. Hilton hotel and resort is a global brand whichprovided the hotel rooms, lodging, food & beverage services with various additional facility totheir customer. The report highlights the roles and responsibilities of marketing and otherfunctional areas in the context of Hilton. Further, report will provide deeper insight about howmarketing plan contributes in the achievement of organizational goals, it helps organisation ingathering information regarding market as well as customer taste and preferences. In addition tothis, it entails comparison between marketing mix undertaken by two different kinds oforganizations. LO 1Covered in PPTLO 2P 3 Comparison of marketing mix in hospitality industryBasis Hilton HotelMarriott HotelProduct The product and services offersby the hotel are swimmingpools, food & beverages, hotelrooms, accommodation, etc.The core product provided bythe Hilton are hotel rooms. Todifferentiate their product fromthe competitors they offer theadditional services like theswimming pools, events etc.Hilton also provide bar &restaurant, online reservationand customer service toimprove the performance andThey service offered byMarriott hotel are hotels,resorts and hospitalitymanagement. The core product of Marriotthotel generates maximumprofit for business byaccomplishing the needs anddemand of customer.
Unit 15 Hospitality Marketing Essentials Assignment_3
productivity (Abdallah andJaleel, 2015). PriceHilton hotel use premiumpricing strategy to charge thehigh price and offer highquality product and services. The motive of premium pricingstrategy is to encourage thecustomer to willingly pay forthe trend and not afraid withthe cost of product andservices. They also use discriminationpricing strategy in which theycharge different price fordifferent customer with thesame product. At the time of events andfestivals Hilton charge highprice from customer otherwisethey charge normal price foraccommodation. They use competitor pricingstrategy to offer their productand services to the customer. Incompetitor pricing strategythey set the price by analysingcompetitor price. They also use differentiatepricing strategy to attractcustomer towards the hotelproduct and services.In differentiate pricing strategythey charge different pricefrom the different customer forsame product and services.Place Hilton use online media orinternet to provide the servicesto their worldwide customer.They offer 24*7 hours servicesto the customer. It helpscustomer to book the rooms viainternet and get the outer lookof rooms on official websites. The hotels of Marriott aresituated worldwide withdifferent layout and localitytrend. Mainly hotels of Marriott aresituated near the airports, mainroad and centre of the cities toattract customer and makeposition in the mind of
Unit 15 Hospitality Marketing Essentials Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Hospitality Marketing Essential - Assignment
|11
|2161
|47

Marketing Methods Comparison | Multinational Hotel Chain
|10
|2066
|68

The Hospitality Marketing: A Case Study of Hilton Hotel
|10
|1882
|339

International Hotel Management: Marketing Plan of Marriott
|7
|1755
|1

Marketing Plan for Hilton Hotel
|10
|1921
|22

Marketing Plan of Marriott International
|16
|2595
|170