Managing Food and Beverages Company

This document discusses the management of food and beverages in the restaurant industry, focusing on Brakes Bros Ltd. It covers different types of food and beverages businesses, rating systems, current and future trends, and a comparison between operational and marketing aspects. The document also includes information on the impact of COVID-19 on the industry.

Managing Food and
Beverages company.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1. Different types of Food and Beverages industry..................................................................1
P2. Explain different rating system in food and beverages. ...................................................5
P3. Discuss the current and future trends affecting of food and beverages. ..............................6
Task 2...............................................................................................................................................7
Covered in PPT...........................................................................................................................7
Task 3...............................................................................................................................................7
P6. Compare and contrast about operational and marketing food and beverages business........7
Task 4...............................................................................................................................................9
P7. Investigate factor to influence consumer decision making on which food and beverage
outlets. ........................................................................................................................................9
P8. Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base..............................................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The managing of food and beverages is to enhance better daily operation of restaurant or
other establishment that prepare and serving food and beverages (Agwa, Aziz and Khalifa,
2017). By having major purpose of food and beverage to ensure that enables through customers
are satisfied having dining experience towards managing this business to ensure its a profitability
increased. Planing refers about managing budget, minimising costing and uplifting profits
through exact planning and forecasting competitive advantages acquired them.
As per the report, the organisation is taken Brakes Bros. Ltd is type of food and
distribution company supplying food, drink and other product mainly to catering industry of
United Kingdom through serving in 20 different countries for distribution centres. They
determines to provides delivered contract logistical services. The company was created in 1958
and headquarter in Ashford, United Kingdom. In this report topics are covering different types
of business within food and beverages industry, profiling a chosen business, rating system food
and beverage industry along with current future trend affecting food and beverages business.
Furthermore, compare with contrast through different approaches range of food and beverage
(Alavi, Mazumdar and Taylor., 2019). The factor that influence through continuous food and
beverages business factor that influence where consumer decision on which food and beverages.
Through approaching decision on which management skills and organisation, explain legal
requirement and regulatory standard of food and beverages services outlets must comply with
giving specific example.
MAIN BODY
P1. Different types of Food and Beverages industry.
The industry of food and Beverages through perceive that make to elaborates towards
generates quality of foods, bakery, drinks and other traits of product and services that majorly
emphasis for attaining competitive outcomes. In perspective of Brakes Bros company they
ensuring, packaging and effective distribution through processing raw materials as procuring

within alcoholic and non-alcoholic beverages. In following there is highlight about different
industry sector which is highlight below:
Sector Description Advantages Disadvantages Example
Employers
Full Service
Restaurants
It is type of restaurant
which is define as sit
down by eatery through
customer table where
may sell alcoholic
beverages provides on
take out delivery
present live hospitality
facility.
This is one of
significant
reasons individual
become restaurant
franchise owner.
They majorly
owning benefits
towards getting
more recognition
or apperception
by appearing trust
and customer
positive review.
As it is
discouraging
within having not
owning where
they have must
owning franchise.
But to own
particular
franchise they
must need to
attain licence
procedures
towards getting
better procedure.
Scarlett Green
full service
restaurant in
London.
Fine
Dining
This is also comes
under full service
restaurants with
specific dedicated meal
courses by adding
features within higher
quality material with
better establishment
having certain to better
approach. They certain
rules of dining which
These restaurant
where better
franchise are the
most concerned
towards
necessarily be
experienced. With
the right amount
of knowledge and
supportive where
it developed
It require large
investment to
appraoch high
degree towards
get leads started,
its owning a fine
dining restaurant
franchise
requirement
heavy investment
The Wilder Beast,
Norflock, United
Kingdom that
helps to attain
high profitable
growth by serving
better quality of
food services.

visitor are generally
expected to following
sometimes including a
systematic grooming.
infrastructure is
manageable to
increase growth
start up business
Casual
dining
It term restaurant
within a fun
comfortable as well as
lack of atmosphere
along with better
affordability.
It provides
different types of
option that
something which
is having instead
that majorly
allows skipping
meal as by
allowing better
option of fast
food, dinner,
lunch and other
types of food
restaurant.
By procuring fast
food items can
causes harmful
health disease on
digestive system
through in order
tor better provide
main meal that
usually through
carbohydrate and
most probably it
allows high
insulin causes.
Divine Dine is
type of small
restaurant in
United kingdom
provides better
affordable
services for attain
competitive
advanteges
Branded
restaurant
As per this type of
restaurants are
commencing as brand
through customer
reviews and high or
premium quality of
food and services by
extend to better across
to design internal
marketing decision.
The benefit for
branding
restaurant is
having more in
customer aware
that presumes to
aware about
product and
service.
To making it
better branding is
allows high
involvement that
better enhance
high involvement
of cost and
overall sum about
advertising and
publicity.
Toby Carvery is
one of famous
branded
restaurant in
United Kingdom.

Counter
Services
The term of counter
service of form where
restaurant, pubs and
bars through which
food and services in
better involvement of
drinks that effectively
ordered in customer.
Customer service is
also called bars service
through better pubs and
bars compared table
service.
These service
provides major
helps to allotted
with restaurant or
service
information.
There is having
disadvantages
towards not
having proper
greatness by
provides valuable
information.
There are
Sandwich shop
which is near base
restaurant in
London.
Bars and
Pubs
Through having Bars
and essentially where
places are tend to be
people that get to
enough serve alcohol, it
served along side food.
And other phase about
pubs are provide of
quality variety of food
as important as
emphasis on drinks.
The only benefits
about Bars and
Pubs they provide
multiple type of
food and
beverages items
that increase high
scale of interest
about taste and
preferences.
To enhance high
rates of prices and
more illegal
activities can
prevails serious
consequences.
The Coral Room
is one finest bar
and pubs in
London.
Wine Bars This is terms as place
of beverage that allows
ample of wines rather
than liquor or any type
of bear.
Through
providing
selective as
inclusive where
they as want to
Owning all red
tap bars means
that enhance
better powers a
lot of
Top Curve, it sis
Wine bar in
Highbury, United
Kingdom

approach high
attainable of
entertainment.
responsibility
because massive
amounts towards
alcohols can
makes more
disturbance
between public.
P2. Explain different rating system in food and beverages.
Rating system: It is can be in form of applied situation towards certain application which
shows its domain. They are often created using to provide review on the basis of overall
customer satisfaction, opinions, suggestions, infrastructure that presumes to shows better
development about better hotels or restaurant infrastructure and servicing quality of food and
servicing allotment (Guda and et. al, 2020). There are several rating system towards having are
available through trip advisor, Trivago other online booking portals of hospitality services. As
per Brakes Bros venture is food and beverages towards attaining better outcomes generates for
positive outcomes by approach different types of ratings:
·Five Star: This rating star is emphasis about more increasing standard of hygiene where
restaurant provides onwards good five star property as in premium base dining option in
alternative personalised service towards attain guest by excellence form of greetings, high class
infrastructure for better high standard of quality food services they majorly focuses standard to
food, hospitality to increase customer loyalty in firms.
·Four Star: As per this rating is majorly tends to highlight about better hygiene standard in
terms of food, infrastructure, conveyance etc, but in situation of food and beverages is getting
optimise by imposing four start that reflecting towards getting more or safe quality of food and
services as well as beverages like beer and wine types are in commence as authentic or branded.
·Three Star: Through provide emphasis about enhance to provide ordinary for having some
having facilitates towards better comfortable (Haque and et. al, 2017). The customer factor

wants to presumes for better affordable prices by approaching satisfactory hygiene standard of
food quality of food.
·Two Star: This is refers as little requirement of improvement in food and beverages of they are
usually quite comfortable. In perspective of food and beverages venture allows for affordable
prices can go for two star hotels. But there hotel and restaurant where it required some
improvement to serving better quality of food and service.
·One Star: According to this major necessary of improvement for attain high development
which has no offers that allows basis accommodation. On through major necessity negative
performance improvement that is emphasis about in food and beverages to better positive
outcomes.
Evaluation :
In above situation of rating is describes on Brakes Bros Ltd which is essentials to comes
under Four Start rating where they ensure about by providing better quality of beverages and
food product through which is satisfy service to major offers them. Because of extraordinary
advance comfort to increase customer on which through stay connected and loyal within the
restaurant to major enjoy food and beverages.
P3. Discuss the current and future trends affecting of food and beverages.
As per current scenario through various affecting towards business by better of quality of
food and beverages. But there is situation arises when pandemic situation in over all world
customer where they tend to determines on more safer and security in assurance of food quality
that enhance the needs of restaurant and hotels. They are target for Brakes Bros Ltd who
ensuring about to provide better food and beverage products to ensure effective towards getting
more suppliers.
Trend: It is generally refers towards certain style in fashion or entertainment there could
be trends for better fashion trends towards any specific aspect towards getting better
management in climatic condition. In Brakes Bros is having better option towards follows
current as well as future trends.
Current trends: As per this trend background is emphasis about to follows about major various
trends to affecting high quality food and beverages through Brakes Bros in United Kingdom but

there is raises of Covid-19 situation is creates downfall in where high optimisation of virus is
infecting through food product and beverage tye of product that elaborates through not
interaction with customers. This can be attain some major highlights that such as follows:
There are some general aspect to recover Covid-19 situation on hospitality trend elaborates:
·Safety hygiene: This is some of provide better interaction of product and service that allows
some paramedic and health safety assurance by Brakes Bros Ltd to safety precaution undertaken
through generates sanitize as well as towards that evolves for getting better safety.
·Chatbots: According to this feature in trends, it mainly ensure about customer perspective
which is organised for better development by getting optimise information related with food and
beverages to better accommodate valuable guidance by Brakes Bros Ltd.
Future Trends: On the basis of future trend for better allows more innovation and development
that acquire about to provide food and beverages improvement which can follows by Brakes
Bros Ltd:
·Robotics Waitering Service: Through better well approaching about major attainment of
Robotic of servicing that allows for rapid service in accurate to gaining positive outcomes as in
customer expectation (Ibrahim. and Bala, 2017).
·Electric lock key card: It can easily access to get rooms and other facilities but in food and
beverage there are so many artificial intelligence resources get accompanied towards better
targets achievement.
·Online food service: This get order by customer where many online application get introduced
to having major guarantee of food home delivery through Uber Eats, Zomato etc.
·Gourmet fast food: to provide provide instant fast food towards getting more accomplish for
serving in rapid way in Brakes Bros venture. Through this service get to accomplish better
restaurant for better employment (Mattarozzi and et. al, 2017). Therefore, these are future trends
are enhance to play very important towards better gain high competitive advantages that attract
towards better customer restaurant or hotel.

Task 2.
Covered in PPT
Task 3.
P6. Compare and contrast about operational and marketing food and beverages business.
In industry of food and beverages of is having sector of approached work alignment
process towards profitability and having long term sustainability towards increasing sales and
revenue as more competitive advantages (McClements, 2018). They enhance to generates higher
benefits towards having business in terms of social terms connect with large number of people.
By commencing of higher sales and commencing (Monteiro and et. al, 2018). In perspective of
Brakes Bros Ltd they are mainly focuses on quality of food and beverages provides through
measuring about to get attain high accomplish customer trust attainment for modification level
of customised in address of market place for fulfil customer expectation.
In following difference between operational and marketing technologies that furthermore
explained as:
·Operational TechnologiesMarketing technologiesThis type of technology is commencing
about better operates for major technical operation work process in “Nutri Fit” through different
software through which with customer advanced (Pomeranz and et. al., 2018). As per this they
majorly developed for attaining better application at various for customer they got flexible
within business requirement
·For major determines in improvising sales and profit ratio that business to attain effectual
monitoring and controlling is addressed customer requirement proficiently.
·Within better influence operational technologies for better maintain long tern goals for acquire
“Nutri Fit” customer related customer expectation.
·It also guidance to better changes of customised in competitors so having major ability in basis
of timely respective basis mode. Through better approaching of “Nutri Fit” that enhance to use

different productive amount of changes and alteration that proceed towards consideration of
customer's attention.
·Through sufficient level of modification involvement on the basis if assorting digital platform
utilisation within different online location like search engine considerate.
·As per ability of business provide clarity among within specific get attract towards enhance
probability of business for long term attain success through increasing productivity in
competitive platform stage of success increase gain in effective manner.
·By approaching tools and techniques that is sufficient for increases for specify within manager
of “Nutri Fit” make sure towards selected promotion in competitive market place by attaining
recognise and their having upload requirement within better business supply (Popkin and
Reardon., 2018).
Task 4.
P7. Investigate factor to influence consumer decision making on which food and beverage
outlets.
The description of consumer decision making is always for making special working
aspect towards Brake Bros Ltd where it is having in their customer to increase high range of
market place requirements. As Brakes Bros Ltd is ensure about their major requirement that
involves towards getting high outcomes attain in reach on working potential that having
systematic development. To making highlight various factor that is necessity in to considerate
through food and beverage outlet and it explains in better elaborates as:
·Qualitative product and service: This is service is most essentials for business related for
business towards following productive supply through delivery of services and goods is major
processed through managing timely service as it also impact over increment of sales and
promotion business (Tsarouhas., 2019). In perspective of Brakes Bros Ltd, they production team
makes ensure that overall product raw material must acquire in quality manner. This can create

better competitiveness growth of advantages which is having specified amount fo profit
measured in effectiveness.
·Physical Environment: It is an environment under which is specialised through highlight
demand of customer which is needed to considerate for fulfilling expectation. In suitable impact
over customer in easier manner through having balanced promote tangible benefits to making
productive in business toward Brakes Bros communication to making ensure effectual
understanding, advanced technologies that helps to provide suitable service delivery is processed
with perfection.
·Verbal marketing: This is major marketing practise within is Brakes Bros has design its
promotion in ordinate manner. It is being used towards getting better more awareness within
competitive market place that helps to gain customer retention towards better suitable working
standard voice business.
P8. Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base.
As having better option of range of different food and beverages outlets for attracting to
outlet attract and build long term relationship with having customer developed. As per this cost
modification through determines for achievement better and higher sustainability. In behalf of
Brakes Bros Ltd they mainly attract customer towards major profitability to increase competitive
systematic manner. By elaborating different strategies that is used through food and beverages
operate in furthermore explained below:·Discounts or offer: This is an aspect which is used through providing benefits to customer as
per operation where various business operation which enhance to offer different operator to
attraction by customer and market accessibility in increases over repetitive basis (Zhou and et.
al., 2020). In perspective of Brakes Bros Ltd is having high attainment of customer interaction in
promotional strategies to get accomplish in timely basis.
·Quality Services: As per business where it has worked towards getting enhance in quality basis
about to making service promoted towards focuses in price and cost. In business value, image
attribute and reputation where better get enhanced. By providing affective service assurance by

Brakes Bros Ltd, for providing better quality of food product and beverages to major attain high
attainment.
·
CONCLUSION
In above report of managing of food and beverages industry is overall describe for every
better fulfilment for needs and wants for gaining high advantages from relevant sources.
Therefore, getting many types of business by analysed in this firm. In addition having also better
current analysis to having major approach style for gaining better working environment.
Furthermore, it involves professional management skills or legislative standard towards better
considered to highlight outlets. As last interpretation which is helps to gain decision making by
convincing customer about exploring different food and beverages to getting attract more
buyers.

REFERENCES
Books and Journals
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110.
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beverage and animal feed products, and their technologies. In Sorghum and Millets (pp.
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Almena and et. al., 2019. Optimising food dehydration processes: energy-efficient drum-dryer
operation. Energy Procedia. 161. pp.174-181.
Cavico and et. al, 2017. Restaurant liability for contaminated food and beverages pursuant to
negligence, warranty, and strict liability laws. Global Journal of Social Sciences
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Chowdhury and et. al, 2020. A case study on strategies to deal with the impacts of COVID-19
pandemic in the food and beverage industry. Operations Management Research, pp.1-13.
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of the COVID-19 pandemic–World Endoscopy Organization guidance
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Haque and et. al, 2017. Bioconversion of beverage waste to high fructose syrup as a value-added
product. Food and Bioproducts Processing. 105. pp.179-187.
Ibrahim, I. and Bala, H., 2017. FIRMS'SPECIFIC CHARACTERISTICS AND STOCK
MARKET RETURNS (EVIDENCE FROM LISTED FOOD AND BEVERAGES
FIRMS IN NIGERIA). International Journal of Information, Business and
Management. 9(1). p.257.
Mattarozzi and et. al, 2017. Analytical approaches for the characterization and quantification of
nanoparticles in food and beverages. Analytical and bioanalytical chemistry. 409(1).
pp.63-80.

McClements, D.J., 2018. Recent developments in encapsulation and release of functional food
ingredients: delivery by design. Current Opinion in Food Science. 23. pp.80-84.
Monteiro and et. al, 2018. The UN Decade of Nutrition, the NOVA food classification and the
trouble with ultra-processing. Public health nutrition. 21(1). pp.5-17.
Pomeranz and et. al., 2018. Legal and administrative feasibility of a federal junk food and sugar-
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Popkin, B.M. and Reardon, T., 2018. Obesity and the food system transformation in Latin
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Tsarouhas, P., 2019. Improving operation of the croissant production line through overall
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management.
Zhou and et. al., 2020. A systematic review of the deposit-refund system for beverage
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