Unit 6: Managing Food & Beverage Operations

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Various types of businesses in food and beverage industry.............................................3
P2. Different rating systems used in this industry..................................................................6
P3. Current and future trends which influence the business..................................................7
TASK 2............................................................................................................................................8
Covered in PPT.......................................................................................................................8
TASK 3............................................................................................................................................8
P6. Compare and contrast various operational and marketing technology for different types of
business...................................................................................................................................8
TASK 4............................................................................................................................................9
P7. Various factors which influence the decision making of consumers...............................9
P8. Different strategies used in order to attract and build loyal customer base...................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Food and beverage is the big industry and also tends to offer suitable job opportunities to
various people. Moreover, this sector undertake several activities that leads to undertake
significant rights of employees in terms of purchasing raw materials, maintaining food services,
food preparation, managing events and conferences and so on. Besides this, it also tends to
identify the prominent business results which is helpful in deciding the prominent future norms
and policies (Najafi, 2019). Moreover, the objective of this sector is to offer significant quality of
food services in an effective way. To carry forward this report, The craft cocktail company is
undertaken which provide food and beverages options and services and tends to develop some of
the great bartenders in industry to make suitable drinks. Moreover, the report tends to cover
several types of food and beverages industry, different rating system, future and current trends
and also tends to compare them with several operational and marketing technologies. It also
depict several factors which influence the decision making of customers and analyse the
strategies which is useful in developing loyal customer base.
TASK 1
P1. Various types of businesses in food and beverage industry
Food and beverage industry tends to contribute towards the great deal regarding the
profitability and increased revenues in hospitality industry. For this, the food and beverages
services tends to offer prominent business in terms of offering effective facilities to their
customers at the specific location or customer's premises (Mohammad, 2017). This industry is
considered as the important factor within the hospitality industry and also tends to offer broad
range of scope in terms of earning maximum profitability. For this, the significant industry has
several types of businesses which are discussed as underneath:
Sector Description Advantages Disadvantages Example
Fine dining
restaurant
These restaurants
comes under
prominently
trained and
managed which is
These restaurants
does not require
owner as they
have significant
knowledge and
These restaurant
need large
amount of
investment that
comes under the
Seven Park Place
by William
Drabble

helpful in making
difficult food
items in terms of
satisfying the
needs to
customers.
support for the
entire fine dine
restaurant.
brand itself and
also need
prominent upfront
investment.
Family and
casual restaurant
These restaurants
tends to offer
prominent meal
three times in a
day with the
affordable prices
and also offer
wide range of
choice in their
menu considering
the taste of
customers (Maier,
2016).
These restaurant
tends to motivate
guests in terms of
developing
suitable
interaction by
creating warm
welcome to their
potential
customers as in
this, customers
feel relax and
enjoy their meal.
For this,
restaurant need to
pass platters for
the food across
the table
considering the
family style and
effective meals in
terms of getting
potential
customers.
The Jones family
project
Counter service These restaurants
include fast food
industry for the
mass production
of food items
which is
developed and
offer quick and
fast services.
These restaurants
tends to save time
and deliver food
services within
just 15-30
minutes and also
make food more
affordable by
offering at the
cheap rates.
It is not so easy to
find fresh and
organic food in
fast food
restaurants as
they offer quick
services and due
to this, they tends
to make semi-
finished products.
Bocca di Lupo
Branded Branded These restaurants Branded Harvey Nichols