Managing Food & Beverage Operations

This document discusses the various kinds of enterprises in the Food and Beverage industry, different rating systems used in the industry, current and future trends affecting the business, and strategies to attract and build customer loyalty. It also includes a comparison between operational and marketing technology and factors influencing customer decisions in food and beverage outlets.

Managing Food & Beverage
Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
P1 Investigate various kinds of enterprises in the Food and Beverage industry...................3
P2 Explain different rating systems used in food and beverages industry nationally and
internationally. .......................................................................................................................4
P3 Discuss the current and future trends affecting food and beverages business..................5
PART 2............................................................................................................................................6
completed in PPT...................................................................................................................6
PART 3............................................................................................................................................6
P6) Compare and difference between the operational and marketing technology. ...............6
PART 4............................................................................................................................................7
P7) Examine the various factors in order to influence the customers decision regarding food
and beverages outlets..............................................................................................................7
P8) Analysis the strategies in order to attracting and build loyalty of customers towards the
services...................................................................................................................................8
CONCLUSION...............................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
The food and beverage industry is a defined as industrial complex which deals with
preparation of food products, as consumption of food is human necessity this industry is
essential to all consumer groups. The manufacturing of food products includes various
operations which convert raw food items into cooked and consumable food product. The
organisation select for this report based on UK food manufacturing chain Lounge Ltd restaurant
located at Heathrow airport. This report includes different kinds of F&B services with
measurement parameters, the recent and future inclinations which influence the corporations. In
addition to this, judicial needs, food management abilities and quality food production
parameters along with elements which determine consumer decisions and policies to construct
loyal consumer base are provided in this report.
PART 1
P1 Investigate various kinds of enterprises in the Food and Beverage industry
Business Description Benefits Drawbacks Examples
Restaurant
s
These kinds of
enterprises have
seen a recent
surge in
popularity and
involve providing
prepared food
items to the
consumers at a
location or
deliver it to the
area of
consumers choice
(DiPietro and
Levitt, 2019) .
The beneficial aspects
of restaurants include
huge amount of
consumer base as many
enjoy cooked meals
and advantage of
fluidity within the
organisation which
allows them to modify
their services according
to the changing tastes
and preferences of their
consumer base (Chen
and Voigt, 2020) .
As the restraint business
is highly competitive, in
order to succeed unique
services with creative
policies is necessary and
swift changes in the
market pressurise the
restaurants to offer
special and
differentiated products
regularly which is
difficult task and
requires continuous
investment (Bellido and
Heras, 2017) .
Online is
one of the
most famous
restaurant
located in
the busy
area of
Edinburgh
which
provides
excellent
culinary
services.

Catering
services
This enterprise
involves
providing cooked
food items at
corporate and
personnel events
on the premise of
the consumer
with effective
management of
food services to
all the consumers
(Weber, and
Saunders‐
Hogberg, 2020).
The main benefits from
this kind of food and
beverage enterprise is
that it involves giving
food products to a large
quantity of consumers
with surety of specific
payment which is not
present in other
businesses and involves
team based operations
and enhancement of
control over
expenditure and
operations.
One of the chief
disadvantages of
catering services is that
this involves high labour
for longer amount of
time and timely delivery
of food products is
necessary for full
payment. Such intense
labour investments are
usually underpaid and
the additional cost of
cooking food at other
locations further reduces
profits.
Squid and
pear is UK
based
catering
company
which
provides
best catering
services
Casual
dining
This type of
establishment
mainly caters to
the family
demographic of
consumer base
and provide three
times meals to
their consumers.
This business is
affordable as it requires
low investment and
attracts large amount of
consumer base to enjoy
casual dining (Shih,
2017) .
The main disadvantage
of this business is
restrictions casual dining
for families and
individuals gives such as
large sale of alcohol
(Venkataraman and
Pinto, 2016) .
This kind of
F&B
establishme
nt has huge
presence in
the UK such
as Pizza
Express and
others.
P2 Explain different rating systems used in food and beverages industry nationally and
internationally.
Delivering best quality food to it's customers is prioritised function followed by
management of a business firm. It is important for a firm to deliver best services to it's customers
avoiding usage of harmful ingredients which may cause illness and dangerous heal issues. If
food prepared in unhygienic conditions and is not healthy enough eat it may cause issue towards

reputation of food industry and may lead to legal charges (Miglietta, Battisti and Campanella,
2017). It becomes important for an industry to conduct regular search on quality of food being
delivered to their valuable customers and to make sure any decrease in prices doesn't hamper
food quality. An important step that may be implemented by management of an organisation to
ensure safety of food will be the food safety management system which is also known as FSMS.
In order to meet best food standards this system should be implemented at each level of
management (O'sullivan, 2016). Instead of FSMS another system popular with Sfbb which refers
to safer food better business. It focuses on quality of food being delivered by catering. It ensures
that food provided is safe enough and of standard quality as per the guidelines of WHO. Here are
some standards to maintain the level of quality of food and beverages sector:
Hotel stars: It is a very common system used by almost every food industries. It includes
providing stars from one to five to various hotels in order to measure it is quality services
delivered along with good quality foods to their customers. In which five stars denoted higher
quality of foods and beverages including services. It acts as an important tool which helps an
industry to evaluate it's performance and provide them enough motivation to fight with it's
competitors by maintaining their quality of services.
Michelin Stars: It is also a similar type of tool which is used to measure the quality of
services delivered to company customers along with standard food. Unlike hotel stars, it uses 3
star rating system which tell about quality of products and services offered by an industry in
which three star denotes best quality. It helps consumers in protecting their interests and enables
them to identify quality of products offered to them at certain prices.
Heathrow Airport restaurant and Lounge Ltd. uses hotel ranking system which based on
customer experience and their rating in order to maintain the quality of food and services being
offered to their customers. It enables it's management to offer best quality product without
unnecessary increase in it product process and also helps in creating of good market presence of
the business firm.
P3 Discuss the current and future trends affecting food and beverages business.
It is been correctly said that if a company wants to improve their future and grab trending
opportunities they have to look backwards in their pasts and do self analyse of their key
strengths and weaknesses in order to carry their business activities more effectively. Although
because of dramatical changes in the year 2020 because of COVID-19, the food and beverages

industry will be able to cover the losses and will be able to boost up their sales in future aspet
(Parkman, 2018). A business organisation works in dynamic business environment which
included unknown needs and wants of people. The management of Airport restaurant and
Lounge Ltd. conducts timely researches to analyse current marketing trends and to grasp future
business opportunities in an efficient way. They providing ingredients of food being offered for
their consumption that satisfy consumer curiosity and increases there loyalty towards companies
brand.
Current trends that is innovation and specialization which is the need for current
generation people. In relation to Heathrow Airport restaurant and Lounge Ltd. they uses various
innovative approaches such as digital powered business models that helps in increasing market
presence of customers and establishes it's goodwill for long term benefits (Weber, and Saunders-
Hogberg, 2018). The workforce provides various services to their customers like providing food
at their door steps and also have online displays of their products.
PART 2
completed in PPT
PART 3
P6) Compare and difference between the operational and marketing technology.
In this sector using various technology in order to preparing food and serves for
customers. It involves various measures which are used by company in order to providing best
experience for customers (Fikru, 2017). It includes developing differentiation between the
marketing technology and operational in order to explore new market opportunities.
Operational technology Marketing technology
Operational technology refers to using various
method of manufacturing of products and
services in order to preparing food with
ensuring proper hygiene and safety. It involves
various equipment and machines in order to
maximum output. In context of organisation, it
includes essential to monitoring and controlling
In present context, it includes most of business
model focusing on advanced technology so
accordingly making improvement in products
and services. In relevance of restaurant, it
involves they are using various technology in
order to attracting large numbers of customers.
It involves they are promoting their products

whole process in order to fulfil the needs and
wants of customers.
and services with the help of using digital
platform in order to targeting large number of
customers.
It involves organisation using that process
which refers to making focusing smoothly run
the business operations in order to using
operation technology (Kaur, 2017). In context
of Heathrow Airport restaurant & lounge, it
involves they managing activity in order to
incurring less cost and effectively and
efficiently performing business activity.
It includes organisation developing attractive
corporate website in order to providing all the
information relating products and services. In
reference of organisation, it is process which
refers to they are creating user friendly website
in order to each and every customer access and
solve problems of customers effectively and
efficiently.
Hence, it includes comparison between the operational technology and marketing
technology in order to providing best service experience for customers.
PART 4
P7) Examine the various factors in order to influence the customers decision regarding food and
beverages outlets.
In hospitality industry which refers to ample numbers of factors affect the customers
decision so accordingly they serves the best services for customers. In relevance of Heathrow
Airport restaurant & lounge, it includes they are serves the best products and services for
customer as well as various factors which are mentioned below.
Product quality-: It involves they are serves the best food according to the taste of
customer in order to managing quality of food (Lodolo, 2020). In relevance of organisation, it
includes they are guiding their staff in order to taking various measures which are helps to
maintaining proper quality and safety due to achieving customer satisfaction.
Ambience-: It involves various measures which are essential for food & beverage sector
because they are developing healthy relationship with customers as well as attracting large
numbers of consumers. In context of Heathrow Airport restaurant & lounge, it includes they are
accordingly decorating interior and providing luxury services such as lighting, fragrance,

security, hygiene and safety. It is important for customers to developing positive atmosphere in
order to focusing on customer convenience as well as retain and delight for customers,
Staff service-: In hospitality sector their employees and staff plays vital role in order to
achieving customer satisfaction which refers to attracting guest towards their services and
products. In reference of organisation, they are providing proper training for employees and staff
in order to serves the best services because first impression is last. It is essential for front desk
they are warm welcome for guest in neat and clean attire as well as friendly behaviour with guest
(Merkle and Lewis, 2016). It includes they are focusing developing positive relationship with
customer in order to gaining competitive advantages.
Therefore, it includes various factors which are essential for restaurant in order to
providing proper staying and lodging facility for guest which are helps to retain and maintaining
relationship with customers for longer period of time.
P8) Analysis the strategies in order to attracting and build loyalty of customers towards the
services.
There are various tools and techniques which are used by organisation in order to
attracting large numbers of customers. It is essential for organisation using such tacit and
strategies in order to gaining competitive advantages as well as explore the new market
opportunities. In context of organisation, it includes they are formulating new strategies in order
to targeting new customer base and providing best services for customers. It involves various
strategies which are discussed below.
Discounting and other offers-: It considered as organisation offering various kinds of
offers and discounts in festival season in order to attracting large numbers of customers. This
kinds of offers help to build loyalty of customers (O'sullivan, 2016). In reference Heathrow
Airport restaurant & lounge, it includes they are offering various products and services for
customers at reasonable price in order to beneficial for customers as well as satisfy their needs
and wants of customers.
Local events-: It includes organisation arranging the events for customers which are
essential in order to make different from its competitors. It includes they are maintaining healthy
relationship with customers and build loyalty of customers towards the products and services. In
reference of organisation, it arranging various events for customers in festive season so they are
large numbers of people are gathered and introducing new food and beverages.

Online marketing-: Most of the companies using the digital platform in order to
promoting products and services which refers to attracting large numbers of customers as well as
targeting new customer base (Parkman, 2018. In context of restaurant, it promotes their products
and services with the help of social media platform such as what's app, you tube, Instagram and
many others. It easily targeting new customers which result as enhancing profitability and
productivity of company.
Hence, it includes various strategies which are using by organisation in order to
developing positive relationship with customer as well as build customers loyalty towards the
products and services. It is process which are essential for organisation adapting effectively in
order to achieving goal and objectives.
CONCLUSION
From the above report, it can be analysed that conduction of various researches programs
by management of a firm regarding market trends and systems of self analyses, shapes the
efforts undertaken in an organisation towards it's success. It explores different styles of food and
beverages and acknowledge about rating systems as well as current business trends about various
food and beverages industries. It also analysis different ways and techniques used by
management of a business firm to maximize it's sales. It tell about importance of customer
motivations and behaviours so that marketers can construct strong bridge towards the companies
success. It illustrate about various tools and techniques used by an industry to make it's strong
market presence and helps in building of strong brand image.

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