Managing Food and Beverages Operations

UNIT 6: MANAGING FOOD
AND BEVERAGES
OPERATIONS

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Different types of business within food and beverages industry................................................3
Various rating system used in food and beverage industry.........................................................4
Current and future trends............................................................................................................5
Analysing way in which current and future trends are affecting business..................................5
Critical analysis of way in which different types of food and beverage business have adapted
to recent trends............................................................................................................................5
Profile of each food and beverage service outlet........................................................................6
Analysis of difference and similarities among operational and marketing digital technology...6
Critical evaluation of how business use digital operational and marketing tool in promoting
product and services....................................................................................................................7
Analysis of factors influencing and motivating consumer decision making process.................8
Critical evaluation of strategies used in different business for building loyal consumer base...8
PART 2............................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Food and beverage is an important part of the hospitality industry as without food no
person can live. If a person goes for travelling they will require food and if a person is is living at
his own place then also they will require food (Allman-Farinelli and et.al., 2019). Thus the
current study is based over the company Walty Chef which is a restaurant and matches the food
preference along with the local venues. The current report will identify the different types of
businesses within the industry along with the various rating systems. Further the discussion will
be done over the current and future trends going on in the company. In the end profile of differ
outlets long with operational and marketing similarities and difference will be created.
PART 1
Different types of business within food and beverages industry
There are variety of the different type of business which generally operates in the Food and
beverage industry, some of the example of different business type are as follows:
Restaurant: It is one of the business type which is most famous in the food and beverage
industry. Restaurant is generally regarded as a place where people used to pay to sit to eat the
different cooked food which is served by the restaurant on the customer demand only. Meals are
generally eaten by the customer in the premises itself, also there are restaurant who also used to
provide the service of take out and food delivery. Generally there are two type of legal business
type which are linked with the restaurant, two legal business types are sole proprietorship and
partnership form of business.
Bar: It is another type of business which is seen in the food and beverage industry, Bar is
a service providing firm. Bar generally used to offer the premises to the customer to have drunk
also. Bar generally used to provide the different type of drinking product to the customer and
they used to serve the same to the customer. Looking at the legal compliance linked with
opening of bar in the market it has been identified that there are high number of legal compliance
which are linked with the opening of Bar as compare to that of restaurant in the market
(Brownsword, 2019). Bar also used to provide some sort of meals as well but meals are not their
first choice product. They generally used to offer starter only.

Club: It is another form of business which generally used to exist in the Food and
beverage industry as well. This is the type of business type which generally used to provide good
sort of entertaining facility to the entire customer in the market. It has been identified that
generally used to organize different parties and event in the club and used to invite the customer
to have a joy in the Club (Chatterjee, 2019). Club generally used to offer both meals as well as
drink to the customer in the market, this type of business type is generally famous in the teenager
group of the customer.
Online delivering organization: It is another important sort of business type which has
seen good sort of trend in the market in the current scenario. This is type of business organization
which generally used to provide the service to the customer in the market. They generally used to
take the food from the restaurant and used to deliver to the customer in the market. They
generally used to work as a third party organization in the market.
Various rating system used in food and beverage industry
Within the food and beverage industry there are many different types of rating which the
restaurant can get. The rating system is very essential for the hotel and restaurant to undertake as
this creates trust among the consumer that if rating is high then this will build trust of consumers.
The various rating system which can be used by Walty Chef is as follows-
 Star rating- this is a system of rating which provides for different stars to the hotel and
restaurant from highest to lowest on basis of quality which is being provided by the hotel.
These stars are generally provided from a range of 1 to 5 stars.
 AA rosettes- this is another major type of rating system which inspect the restaurant and
hotel and their working and hygiene factor. If they like it then they rate the hotel on a range
of 1- 5. Generally the hotels coming in range of 1 are of high local standards and hotel
which comes on 5 are the top restaurant and hotel in the world.
 Score on door- this is another major type of rating system wherein the website of the hotel
or restaurant provide a quick access to the official website of company. This provides every
information to the consumer relating to the hygiene, working, quality and other aspect in
hotel. Then on basis of individual ranking of these people collectively hotel or restaurant is
rated.