Digital Technology Impact on Small Business Growth

This assignment aims to investigate the role of digital technology in supporting small business growth and innovation, focusing on the Qbic hotel chain as a case study. The project involves understanding the concept of digital technology, identifying its significance in supporting small enterprise growth, assessing its interrelationship with innovation at Qbic hotels, and providing recommendations for implementing digital technology to boost innovations. The project is scoped to be completed within 32 days, with weekly report updates. Key resources required include HR, finance, technical assistants, and a budget of £580.

Unit 6
MANAGING SUCCESSFUL
BUSINESS

Table of Contents
TITLE: “To identify impact of digital technology in supporting small business growth and
innovation- A Case Study on Qbic Hotel”................................................................................4
TASK 1......................................................................................................................................... 4
P1 Aims and objectives for the project............................................................................4
P.2 Project management plan to cover cost, scope, time, quality, communication, risk
and resources.....................................................................................................................5
P3 Work break down structure and Gantt chart with time frame.................................7
TASK 2......................................................................................................................................... 9
P4 Qualitative and quantitative research........................................................................9
REFERENCES................................................................................................................................. 20

TITLE: “To identify impact of digital technology in supporting small
business growth and innovation- A Case Study on Qbic Hotel”.
TASK 1
P1 Aims and objectives for the project
Background of the study
Project management is the discipline of initiating, planning and many
other essential activities that are required to perform several tasks. In this
way, specific goals and objectives will be develops that assists to meet with
unique design and enhancing several products and services in the business
environment.
Digital technology determines important concept in success of the
business. This is because it carries electronic tools, systems, devices and
resources. In this aspect, there are several elements included, which assists
to generate more profits and revenue at workplace. It includes on-line games,
social media, etc. (Mackey and Gas, 2015).
However, digital technology determines several elements that promote
business and its operations in a successful way. This is because it changes
ways in which customers are interacting with the organisations. Also, the
activities of digital technologies are very important to organise activities that
enhance productivity.
In addition to this, it also increase competitive advantages that are
important for increasing efficiency, sales and saves money as well. Further, it
also plays very important role to make a successful economy in the country.
The internet also becomes increasing which integrate into the business
marketing.
Qbic hotel is a small sector of the hospitality industry, so that they should
implement advanced technology. Therefore, they can serve advance services
to a customer so that it impacts positively on them (Bimber, 2014). In this way,
they will easily attract potential customers at the workplace. In addition to this,
the company can also serve high-quality food and implement Wi-Fi services at
the workplace. It will also create an effective brand image to the business for
meeting its targets.

Research questions
 What do you understand by the meaning of digital technology?
 What is significance through support by the small enterprise?
 How digital technology and growth of Qbic hotel interrelated through
innovations?
 What are recommendations can be determine in the hotel for
increasing the innovations?
Scope of the study: In respect to develop effective results at workplace,
there are several objectives and aim has been ascertained that make creative
functions at workplace. Therefore, it assists to gather relevant information
towards the goals and objectives. Researcher require total £520 to undertake
different activities. With the help of these activities, researcher can identified
relevant information at workplace which make creative functioning in the
business unit. Total 32 days are total taken to complete the activities in the
business.
P.2 Project management plan to cover cost, scope, time, quality,
communication, risk and resources.
Trebuie un plan pentru a introduce ceva new digital technology in Qbik si apoi
pe baza la asta sa completezi P2 template atasat
Task Mode Task Name Duration Start Finish Predecessor
s
Auto Scheduled Find out about the
topic for research 7 days Mon 16/10/17 Tue
24/10/17
Manually
Scheduled
Statements related
to the issue 5 days Tue 24/10/17 Mon
30/10/17 1
Manually
Scheduled
Time frame to
allocate resources 3 days Tue 31/10/17 Thu
2/11/17 1,2
Manually Literature review 4 days Fri 3/11/17 Wed 2,3

Scheduled 8/11/17
Manually
Scheduled
Methodologies for
research 6 days Thu 9/11/17 Thu
16/11/17 3,4
Manually
Scheduled
Calculation of
expenses 2 days Fri 17/11/17 Mon
20/11/17 5
Manually
Scheduled Analysis data 3 days Tue 21/11/17 Thu
23/11/17 5,6
Manually
Scheduled
Recommendation
and conclusion 1 day Fri 24/11/17 Fri
24/11/17 6,7
Manually
Scheduled
Submission of the
report 1 day Mon 27/11/17 Mon
27/11/17 8
Based on the planned activities, researcher done his research according
to their requirement and in this aspect, so work can be dividing with time
frame on each stage. Therefore, various tasks accomplished in a systematic
way with the implementation of different aspect (Taylor, Bogdan and DeVault,
2015). In this context, following are certain relevant elements can be applied
in the business:
 Cost: As per the present budget, we have around £580. Therefore, we
must set cost for each activity according to it. This is fixed cost that
needed for accomplishing the tasks and objectives at workplace. This
related to exploration, a collection of primary and secondary research
(Gabriel, 2015). Different activities of the present project will be
accomplished in desired manner. In this way, proper arrangement of
the investment amount is needed to accomplish aim.
 Risk: In the present research, mainly risk occurs when researcher has
limited time and cost. Therefore, participants face issues to accomplish
targets in a proper manner. Further, researcher also has problem to fill
questionnaire by customers because they are too much engaged so
that relevant information cannot be gather effectively (Nakata, 2015).

Researcher face risk due to he has less time and cost which create
impact on the business goals and objectives.
 Scope: To carry the present research, it has very wide scope to
implement digital technologies that enhance growth and profitability at
the workplace. In this context, revenue enhances that make effective
functioning in the market. In this way, innovations also help to develop
targets in systematic aspects (Kaufmann, Moore and Gur, 2015). In
respect to carry the present research, it has benefits that scope
continuously increasing in systematic manner. It is the best way to
operate more systematic work performance for further research
program.
 Resources: With the help of extensive research, it has been identified
that current research assists to accomplish aims and objectives of the
organisation in a systematic way. With the help of primary and
secondary information, findings could be developed that assists to
ascertain effective functioning at the workplace of Qbic hotel.
 Quality: Quality is another important parameter that assists to assess
relevancy of data that are taken in the business unit. With the help of
primary information, fresh and effective material can be gather that
assists to meet with goals and targets in systematic way (Bimber,
2014). Therefore, it is the suitable elements through aim and objectives
can be accomplished.
Aici trebuie de adaugat P2 template, completata ( eu nu pot, sorry)
Este atasata in email

P3 WBS and Gantt chart with time frame
Illustration 1: Work break down structure
From the above Gantt chart, it has been seen that activities started from
14 October 2017 and completing will be 27 November 2017. Total 31 days will
be requiring accomplishing the activities within the business environment.
Illustration 2: Gantt chart

Illustration 3: Network plan
TASK 2
P4 Qualitative and quantitative research
In respect to determines the analysis, the researcher has taken qualitative
and quantitative methods. In this aspect, they can easily identify different
types of data that are used to carry effective research in the business. This is
because, with the help of qualitative and quantitative research, relevant
information could be collected for Qbic hotel. To take qualitative information
researcher uses different articles, journals, on- line, books, etc. and it is
concerned about opinions, feeling and attitudes of different people.(What is
primary data and secondary data in Statistics and research methods? 2017).
On the other hand, in a quantitative research, which is numerical form, using
questionnaire,feedback, survey, graph, etc.
In this research, I had taken primary data in which questionnaire prepared to
collect authentic and relevant information. In this context, following
questionnaire was distributed to 20 staff members.

Questionnaire
Name:
Age:
Gender:
1. Are you use internet website of the organisation?
 Yes
 No
 Can't say
2. From the above, which of the features Qbic hotel use?
 On-line payment
 Integration with social media
 On-line forms for collecting customer information
 Customised website
 All the above
3. Which of the strategy adopted by the organisation from the following different
strategies?
 Paid research
 Printing advertisement
 Social media
 Other media
4. Qbic hotel make sales of goods and services through internet in the present year?
 Yes
 No
 Can't say
5. Do you think that digital technology very useful for innovation and growth of the
small business?
 Yes
 No
 Can't say
6. From the above, which element assists to create innovation within the Qbic hotel?
 Reduce cost of operations
 Enhance ability to respond customer and supplier requirement
 Improves goods and service quality

 All the above
7. How are you agreed with staff skills and knowledge towards the goals and
objectives?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
8. At the workplace of Qbic hotel any other resources required to implement in digital
technology for innovations?
 Yes
 No
 Can't say
9. Are you agree that innovations create high growth in the Qbic hotel?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
10. Any other recommendation which you want to provide to the chosen
organisation______________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
________________________________
11. Which new digital technology would you want Qbil hotel to introduce for
business growth and innovation?
_________________________________________________
_______________________________________________________________
_______________________________________________________________
__

Theme 1: Qbic hotel using internet website
Do you use internet website of the
organisation? Frequency
Yes 12
No 6
Cannot say 2
Interpretation: From the above graph, it has been assessed that Qbic hotel
using an on-line website to gain information about the customers. In this
aspect, they can easily target customer of different nations through provid
them information about hotel facilities and operations. Therefore, they can
gather relevant information about the organisation. Beside this, 6 respondents
stated that they are not using internet website to cater effective and important
information at workplace. Remaining 2 persons are not determining their view
on this topic.
Theme 2: The organisation using all types of features in their business
operations to carry effective program
From the above, which of the features
Qbic hotel use? Frequency
On-line payment 1
Integration with social media 1
On-line forms for collecting customer
information 1
Customised website 1
All the above 16

Interpretation: This graph shows features of the business operations that are
carried to make effective functioning in the organisation. In this way, 16
people stated their view for all elements such as on-line payment, integration
with social media, on-line form for collecting customer information, customised
website, etc. They stated that all these elements play a very important part to
carry organisational functions. However, other 4 persons provide their view on
each feature only. As results, it can be demonstrate that Qbic hotel need to
implement all features that are important for accomplish goals and objectives.
Theme 3: Social media is wonderful activity that helps to the business
environment
Which of the strategy adopted by the
organisation from the following different
strategies? Frequency
Paid research 2
Printing advertisement 2
Social media 14
Other media 2
Interpretation: As per the above graph, it can be said that 14 people stated
that social media is very important aspect to accomplish the effective
functions and operations with implementation of digital media marketing at
workplace. Therefore, it is important to cater effective information through
using social media techniques. Further, 2 people stated that paid research is
a useful technique to carry effective functioning and operations at workplace
of the Qbic hotel. This is because it makes continuous monitoring without
wasting time. However, 2 people also stated that printing advertisement also
important concept because it carries pop up on the people to make their
effective results within the business environment. Beside this, there are also 2
persons who said that other media techniques also useful to make sure that
profitability will be enhance in successful targets.

Theme 4: Digital technology of the enterprise create innovations and
growth of the Qbic hotel
Did Qbic hotel make sales of goods and
services through internet in the present
year? Frequency
Yes 15
No 3
Cannot say 2
Interpretation: In this diagram, it has been shown that digital technology is
the effective element through Qbic hotel increasing their sale in the present
year. This is because it enhances their operations and functions to make sure
that profitability will be managed to share advance technology. There are
maximum people give yes to increasing goods and services selling in the
market. Therefore, it is profitable to enhance productivity at workplace.
However, there are 3 persons said that it is not effective technique to develop
their target market and outcomes in systematic aspect. Remaining 2 persons
said that it cannot be expressed that digital technology is useful or not for the
chosen business outcomes in systematic aspect. For that purpose, it can be
stated that innovation is very important and crucial part to increase profitability
at workplace.
Theme 5: People are agreeing to use digital technology in the business
Do you think that digital technology very
useful for innovation and growth of the
small business? Frequency
Yes 16
No 3
Cannot say 1

Interpretation: In this graph, it can be stated that digital technology is very
useful for ascertaining effective functions and operations in the market. In this
way, there are 16 people who said that innovation and growth developed at
the workplace through determines several activities in the business
operations. Consequently, innovations make proper growth and good will of
the enterprise.
Theme 6: Ability to respond customers and supplier’s requirement is the
best element which create innovations at workplace
From the above, which element assists
to create innovation within the Qbic
hotel? Frequency
Reduce cost of operations 12
Enhance ability to respond customer and
supplier requirement 5
Improves goods and service quality 2
All the above 1
16
3
1
Yes
No
Cannot say

Interpretation: In this graph, it can be stated that there are various elements
through organisation can make improvement in their functions. In this way,
advance technology makes effective functioning on the business targets.
Therefore, there are several elements in which performances could be
expanding in positive aspects. 12 people stated that reduction in the cost of
operations is the best strategy in organisation that can easily create positive
impact on their customer. As results, they are attracted towards the business.
Theme 7: People are strongly agreeing with skills and knowledge of staff
members in the business innovations and outcomes
From the above, which of the features
Qbic hotel use? Frequency
Strongly agree 16
Agree 2
Disagree 1
Strongly disagree 1
Interpretation: In the present graph, it has show that people stated those
staff members’ performances are effective to attract several people within the
business. As results, they have opportunities to determine their targets in the
market. 16 people strongly agree with these statements. However, remaining
people are not satisfied in respect to develop their targets and goals.
12 5
21
Reduce cost of
operations
Enhance ability
to respond cus-
tomer and sup-
plier requirement
Improves goods
and service qual-
ity
All the above

Theme 8: Qbic hotel require implement extra resources and tools to
create innovations
At workplace of Qbic hotel any other
resources required to implement in
digital technology for innovations? Frequency
Yes 14
No 4
Cannot say 2
Interpretation: In the present graph, it has show that 14 people generate their
view to say that Qbic hotel require implementing various new tools and
techniques to increase profitability at workplace. In this way, innovations could
be enhanced at workplace that makes proper functioning in business unit.
Theme 9: People are strongly agreeing with implementation of high
growth in Qbic hotel
Do you agree that innovations create
high growth in the Qbic hotel? Frequency
Strongly agree 16
Agree 2
Disagree 1
Strongly disagree 1
14
4
2
Yes
No
Cannot say

Interpretation: In this graph, it has shown that innovation creates effective
results and functions for ascertain more profits and revenue. In this aspect, 16
people strongly agree with this statement to carry further research program
within the market. Therefore, targets and goals can be accomplish in
systematic way.
Theme 11
Majority of people required to implement Instagram in the business that
assists to meet with goals and objectives in systematic aspect. Therefore,
organisation need to focus on it.
16
2
11
Strongly agree
Agree
Disagree
Strongly disagree

Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: The impact of digitalization Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with dates)
 What have you completed? Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your
project management plan?
Comments
Aims and objectives of the rep
Yes
Yes
No
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
 Did you identify any additional risks/issues
that have an impact on the project
management plan?
No
No
Problems encountered
 What barriers did you face?

 How did you overcome them?
Lack of time and cost
Through implement time for accomplish
New Ideas and change of project direction Implement digital technology
What Have I learnt about myself this week? How did I feel when I had to deal with
tasks/problems? Did I find it useful to complete the tasks? How well have I performed? What did I
contribute? What can I improve on next week? How might this learning apply in the
future?
Satisfied
Yes
I performed very well and contribute my
Accomplish objectives on time
With implement advance technology
Tasks planned for next week
 Which tasks are priority? Have you set aside sufficient time for
completion?
Accomplish relevant information from re
Yes
Project plan status to date (on, ahead, behind) On time
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review
Template to be attached with the
report by the learner:

 What was the Project supposed to accomplish?
Project accomplish to identify impact of digital technology on growth and innovations.
 Did the project succeed in its aims/ how do you know? Specifically, please outlin
assessment undertaken.
Yes
 What things do you think worked well and why? Evaluate all aspects of the project
project activities and project outcomes) from a range of perspectives.
It is work well with implement activities as per the time accomplishment
 What problems emerged during the project and how were they tackled? Was ther
of issues and resolution during the project process?
Lack of time and financial revenue
 What did you learn from undertaking the project?
Digital technology positively impact on the business performances.
 How would you rate your performance as a management consultant leading the pro
With the help of data analysis, this will be completed on time.
 What strengths and weakness of your performance did you identify?
Strength
 I have wide knowledge to increase effective results
 Various tools and techniques are available to accomplish the aim and objectives
Weaknesses
 lack of revenue and time
 How will this inform and support your continuous professional development?
With the help of implementation of digital technology, professional development pl
attain creative results at workplace.

P2 PROJECT MANAGEMENT PLAN
Project topic: The impact of digital technology supporting small business growth and inno
Project aims and objectives:
Aim: “To identify the impact of digital technology in supporting small business growth and innovation.
Objectives
To understand the concept of digital technology.
To identify significance through support by the small enterprise growth and innovation.
To assess interrelationship between digital technology and growth of Qbic hotel and its innovations.
To provide a recommendation to implement digital technology for increasing innovations.
Scope: This project take around 32 days so that almost 1 month will be taken to complete
Communication:
Report or web site, weekly update?
Report updated weekly basis so that proper functioning will be maintained.
Resources:
HR, finanance, technical assistant, etc. ( anything you need to make project successful?
Quality:
competitive product or state of hart?
£580 cost will be require for completing the project.
Cost:
How much are expect to invest in new technology?
£400
Time:32 days
When ho to complete?
Risk:
Risk involved in project (time, cost, planning,customer preferences)?
Time and cost are major risk elements.